Tag Archives: trade show displays

If this is the first time you’re attending a trade show, or you’re an expert at organizing trade show displays, you need to consider the best ways to save money at your next event. There's no denying that trade shows can be extremely beneficial for your business. But exhibiting at a trade show, or any other industry event, can be extremely expensive. It can blow a hole in your marketing budget, especially if you don’t keep a tight grip on your finances.

When attending a trade show, you have to budget for several things, including:

• Marketing
• Advertising
• Promotions
• Staffing
• Exhibition fees
• Freebies and other promotional materials
• Utilities
• Digital trade show displays
• Fabric banner stands and other displays

All these elements can cost a pretty penny. But the good news is that many of these expenses can be reduced with proper planning and preparation. And the best part is that you’ll still be able to set up a high-quality booth that attracts lots of potential leads.

Here are a few tips you can use to put up a spectacular trade show display without blowing up your budget:

#1: Choose A Modular Display

Choose a modular exhibition display stand that you can reuse at different events. You can adjust the modular display stand so it’s ideal for the current event venue and available space.

#2: Swap The Graphics

Buying brand new trade show displays for every event can be expensive. The better option is to just use new graphics. For example, if you have a tabletop pull up banner, you can replace the graphics without changing the whole display.

#3: Advertise The Event On Social Media

Make use of social media networks like Facebook, Instagram, LinkedIn, TikTok or even Pinterest to spread the word about an upcoming event for free on social media.

#4: Use Royalty-Free Images

Rather than spending a fortune on hiring an expensive photographer or paying for customized images, you can download royalty-free images and use them on your marketing materials.

#5: Avoid Hiring External Staff To Manage Your Trade Show Booth

External staff do not know your business well, and they won’t be aware of all the things that make your products and services special. External staff can also be expensive. Instead, train your own employees to handle trade show duties.

#6: Order Ahead

If you plan properly, you can order trade show display stands and trade show shipping cases even months before an event. Doing this ensures you avoid paying express shipping charges to get products delivered at the last minute.

#7: Be On The Lookout For Discounts

Sometimes trade show display stand manufacturers offer seasonal discounts. Purchase trade show displays during these times so you can save significantly.

#8: Exhibit At Local Trade Shows

Finally, participating at a local trade show can help you cut down on costs. When participating at far-away trade shows and events, you have to spend on accommodations, fuel, and food. Attending a local trade show that’s a short driving distance from your office can help you cut down on costs.

Use these tips to reduce your trade show expenses without reducing the quality of your presentation.

Visit our website to learn more about bespoke trade show shipping cases and how they can benefit your company.

A hybrid trade show has a mix of both physical and virtual booths. These have gotten more popular because of the pandemic-induced restrictions on travel. Companies that are free from travel restrictions purchase physical booth space while global firms and those unwilling to travel exhibit using virtual booths and digital trade show displays.

Any kind of business can use a virtual trade show display. If you prefer, you can skip the physical booth and exhibit virtually or vice versa; the choice is yours!

So, which is better? Should you go the traditional route and rent a physical booth or should you exhibit virtually? Well, there are pros and cons to both approaches. In today's post, we highlight the pros and cons of physical and virtual exhibits so you can weigh all the factors and make an informed decision.

The Pros And Cons Of Physical Exhibits At Hybrid Trade Shows

Pros:

• You can enjoy face-to-face interactions with event attendees. In-person networking is an integral part of trade shows; it is also an excellent way to generate leads and widen your reach. While virtual events also offer networking opportunities, they don’t generate the number of leads you generate at a physical booth.
• You can enjoy a high level of engagement. Despite the advances in streaming and video technology, there is something charming about interacting with a real person who answers your questions and addresses your pain points.
• You can impress your audience with a grand spectacle. A well-designed physical booth has the potential to be buzz-worthy. You can impress your target audience with a grand show by using high-quality trade show displays like retractable banner stands, tabletop pull-up banners, and floor displays.

Cons:

Attending a physical trade show is a lot of work. You've got to book the booth far in advance, and you have to pay a hefty fee to secure your space. You must plan the display materials as well, and you have to arrange booth staff's transportation and accommodations. Getting all this work done might become challenging, especially if you're traveling a long distance to attend the event.

The Pros And Cons Of Using Virtual Booths At Hybrid Trade Shows

Virtual booths are relatively new to the scene. Since digital technologies are popular today, it's possible for companies to attend trade shows virtually. Live streams, interactive digital webinars, and video marketing can give your company a presence at a trade show, even if you don't attend it in person.

Pros:

• Attending a trade show virtually is more budget-friendly as you don’t have to spend on travel and accommodations. However, a digital booth has to be decorated and marketed just like a regular booth. So, there’s the cost of the display and marketing materials to consider.
• Virtual booths make it easy to attend trade shows in any corner of the planet. A company in Tokyo can exhibit in L.A. and vice versa. They’re great for expanding the global reach of your brand.

Cons:

One of the biggest drawbacks of a virtual booth is that you're reliant on technology. If your internet connection is spotty or your video files are in the wrong format, you're likely to have nothing but an empty booth with blank screens. So, stay on top of your technology and have a plan B in place to avoid any last-minute technical glitches.

Which Is Better: Physical Or Virtual Booths?

Why choose when you can have both. If budget isn't a constraint, you can rent physical and virtual booth spaces. Design your promotional and marketing materials so that your digital presence complements your physical booth and vice versa. If only one is possible, consider your goals and the potential benefits of both these options and choose the right strategy that best fits your business’ objectives.

As the world slowly limps back to its feet after the devastating effects of the pandemic, the trade show industry prepares for a new normal. Across the United States, exhibitors are looking for ways to organize trade shows safely and responsibly. If you’re among those who have decided to restore customer confidence through in-person experiences offered by trade shows and exhibitions, here are a few tips to help you do it right

1. Encourage In-Person Attendance by Ensuring Safety for Everyone

A recent study found that nearly 60% of trade show attendees feel it’s too early for in-person attendance. With so many people worried about their health, you must assuage their genuine concerns. Make sure your booth layout is spacious and all trade show displays are six feet apart. Use appropriate digital trade show displays as signage to encourage guests to follow COVID protocols. Use wall stickers to make reading easy and place wall signs to inform everyone about safety guidelines. You may consider asking unvaccinated guests to continue wearing masks and have Rapid Antigen Self-Test Results available during the event.

2. Look for Novel Ways to Offer Gifts and Giveaways

Offering complimentary gifts is an essential element of trade shows and exhibits. Given the situation, you’ll have to develop unique ideas to continue this practice. Consider e-coupons or gift cards that can be emailed to visitors. Or you could mail gifts to reduce health risks from shared surfaces.

3. Use Technology to Your Advantage

Implement tech tools to ensure touchless transactions and data gathering. RFID tracking, voice-activated interfaces, QR code-scanning, wireless charging stations, facial recognition software, and interactive robots are some tools that can be implemented to reduce risks and ensure safety.

4. You Don’t Have to Compromise on Booth Experience by Prioritizing Health and Safety

Safety protocols don’t have to put a dampener on your marketing efforts. You can still tell your brand story despite the limitations. Use clean and straightforward messages to capture visitor attention. Make the most of available spaces by using portable banner stands for product display. Consider working product information into a digital piece to ensure easy access during or after the show. It could be as simple as sending a PDF to avoid handing over brochures that would otherwise occupy space.

COVID-19 brought many parts of the United States to a screeching halt in 2020, but Americans have slowly returned to normality since then. Although no one knows if we’ll ever return to pre-pandemic normal, life moves forward. While we wait for a post-pandemic world, there are a few things businesses can do now to create a COVID-safe exhibit at trade shows.

1. Focus on a Socially Distanced Booth Design

You can create a welcoming environment with some ingenuity while maintaining social distance. Consider a less-is-more approach in terms of product display and booth staff. Use signage, digital trade show displays, and floor graphics to help guests navigate space within the booth. Guide visitors to walk through a designated entrance to create a one-way flow to ensure safety. Plus, you can also use trade show displays to create barriers for an added sense of protection. These displays can be integrated into the design using a wide range of materials, shapes, and colors that complement your brand. Use AV equipment for product presentations and create designated spaces for one-to-one interaction.

2. Make Sure Your Staff Are COVID-Compliant

Before addressing visitors, you must make your staff feel confident interacting with attendees. Everyone involved must have a clear understanding of what they need to accomplish and how they intend to meet these goals. Plan your strategy around staff requirements. For example, if digital interaction isn’t feasible, strategically place a hand sanitizer to allow attendees to stay safe and participate in demonstrations. If food giveaways are a part of the exhibit, they should be pre-packaged and sealed. Ensure staff is up to date on all safety measures by sending regular updates through a common communication channel. Ensure booth staff wear masks at all times, and encourage them to wash their hands frequently.

3. Be Prepared for Event Disruptions in the Future

The pandemic has brought about changes in the way companies do business. Executives and employees have needed to adapt to the situation quickly. Adapting has included digitizing their customer interactions, changing internal operations, and introducing digitally enabled products.

These changes may not be temporary. Instead, the invaluable skills learned through the crisis can be used to future-proof the business. Executives should understand that not everyone will have the same comfort level while attending in-person events. They must look for out-of-the-box solutions to address these customers. Businesses must also look for ways to incorporate hybrid elements into future events.

Call us at 877-389-8645 to buy retractable banner stands and other trade show displays at affordable prices.

Designing an engaging and innovative trade show booth can be a challenge. However, you can leave a lasting impression on your visitors if you try out the tips listed here.

Folding panel displays are widely used in trade shows and presentations when you want to show off vibrant graphics to your audience. They have a strong aesthetic effect and are versatile. Here are the top five reasons you should consider folding panel displays for your next exhibition booth.

1. Makes an Eye-Catching Display

Folding panels are typically used to create large-scale trade show displays with vibrant graphics and printing. They are often the first thing an audience or visitor notices about your booth. They can be utilized to provide visitors with important information about your brand and products even if they do not stop by your booth.

2. Highly Customizable

The panels are composed of high-quality materials that can showcase the graphics of your choice. You can also use panels to pin your printed materials or stick them with Velcro. If your booth is not in a corner or against a wall, you can even use dual-sided printing. The panels are made up of smaller panels, allowing you to customize them to fit your booth space. If your booth doesn’t have much space, you can also go for table top banners for a colorful display.

3. Wider Options to Choose From

Depending on your display area, you can design folding panels in different sizes. Whether you want a sizeable foldable panel display or a small table top panel display, there are various options available in size, configuration, and more. You can also get folding panels that can be set up in different sizes and shapes based on the booth size so that you can set up your display to suit the venue.

4. Easy to Transport and Store

Folding panels are made of several boards or panels that are to be affixed to a frame. They are easy to install and dismantle quickly. They come with an easy-to-carry bag for storage and transportation.

5. Cost-Effective

With all the options to choose from, folding panel displays are relatively inexpensive. They offer great visual impact for your advertising. They can be customized with any material and fabric for your next digital trade show display within your budget.

Folding panel displays are attention-grabbers available in a range of designs and layouts. They are easy to assemble, transportable, lightweight, and long-lasting. Shop for fantastic configuration options and wow visitors at your next trade show with a fantastic folding panel display.

Flag stands offer great advertising of your brand with simple designs. Advertising on a flag stand is unique and still has the edge over modern digital trade show displays. Consider the below benefits of flag stands for your next advertising campaign.

1. Cost-Effective

Flag stands are relatively inexpensive and don’t require a lot of extra supplies to set them up. They can be customized with various fabric choices and come with dual-sided printing for maximum impact. They are ideal as trade show displays.

2. Simple to Set It Up

Flag stands are made of a base, pole, and printed fabric. All you have to do is slide the fabric down over the pole, and your banner is ready to go. You get display material with lightweight fabrics and pole materials to make transporting them easier. Plus, they don’t take up much room.

3. Get Year-Round Advertising

The higher the flag stands are, the more visible they are. This type of banner can interest more consumers. When strategically positioned outside a store or office, flag stand advertisements can be viewed by those passing by provide year-round exposure for your business and products. That can cause significant savings for your marketing team.

4. Durable and Long-Lasting

Flag stands can be used indoors and outdoors for trade shows, courtyards, festivals, events, and conferences. The use of high-quality fabric ensures the flag’s longevity. You can display a single flag stand or a series of flag stands to attract attention. If you use table top banners for your trade show booth, flag stands are an excellent choice for conferences.

5. Easy to Design and Print

With numerous options available in the fabric type and sizes, you can customize your flag stand to optimize your brand advertising. Whether you choose the feather banner, teardrop model, or the regular rectangular shape, they are available in various sizes and fabric types to fit your style and budget. You can get high-quality printing on your flags to display information.