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Tag Archives: trade show displays

  • 4 Banners That Can Seamlessly Fit into Your Marketing Campaign

    Banners are great for grabbing customer attention. They are inexpensive, easy-to-use, and they can be customized to fit your needs. But did you know trade show displays aren’t only great for trade shows and exhibitions? They can even be used by small business owners to advertise products and services!

    Choosing the right banner is important; you want to make a positive impact, after all. At Trade Show Display Pros, we’ve been educating our customers on the different banner stand types for years. If you’re a small- or medium-sized business looking for promotion ideas, read on!

    X Banner Stands:

    X banner stands are very useful for advertising products and services at restaurants and retail stores. An X banner stand’s unique design makes them lightweight and inexpensive, making these banner stands great for grabbing attention on a budget. X banner stands are especially useful if you need stands in multiple locations for a product launch or for business with multiple sales people who need to use the displays in different locations at the same time. They are easy to set up and take down, and when maintained well they last for a very long time.

    Retractable Banner Stands:

    retractable banner stand is called so because the banner graphic is stored in the stand base after every use. Unlike an X banner stand, a retractable banner stand will not be knocked down easily. These banners are also easy to set up and carry. Use retractable banner stands to advertise giveaways or promotions, and they’re also great for highlighting a product you recently introduced. You can make your banner message attractive by playing with colors and appealing texts.

    Outdoor Banner Stands:

    If you want a display that can be used in any environment outdoor banner stands are your best bet. They are great for improving branding and they’ll get your messages across to large audiences at outdoor events, concerts, fairs, sporting events and exhibitions. They come in a wide range of sizes up to 10' wide so there's sure to be a model to fit any need.

    Pop-up Fabric Banners:

    Pop-up fabric banners are great! Assembling them and taking them down is easy too—all you have to do is expand the stand up and you’re ready to go because the fabric graphic stays attached. These stands are also extremely durable, making them great for transport. You don’t need a lot of space to use a pop-up fabric banner because they come in a wide range of sizes to fit whatever space you have available. In short, pop-up fabric banners can be used to hold great visuals and draw customers to your store.

    If you need help choosing banner stands, call us now for more information.

  • 3 Common Banner Stand Questions Answered

    Planning a successful trade show or exhibition begins with assembling the right trade show displays. But how do you decide which banner stands are right for your booth? How much should you spend? How does one banner stand differ from another? There are so many questions!

    At Trade Show Display Pros, we help our customers understand the world of trade show displays so they can select products that are right for them. Below are answers to three common questions individuals usually ask about banner stands.

    #1 – Are banner stands only ideal for trade shows and exhibitions?

    Of course not! Banner stands are perfect for advertising and they can be used anywhere! For example, you can use them at crowded places to guide traffic towards different areas. They can also be placed outside busy restaurants to display menus or any offers. You can place them on highways or at drive-throughs to promote giveaways or offers. You can also place them outside conference halls to welcome visitors and display information. Retractable banners are used at airports, shopping malls, sporting events, and other heavy-traffic areas to grab attention.

    #2 – Are retractable banner stands better than non-retractable banner stands?

    A retractable banner stand is called so because it retracts into a stand base after each use. On these stands, the banner graphics are wound around rollers so they stay protected during storage. Retractable banner stands are perfect for trade shows and exhibitions, because they are so quick and easy to set up and take down. They're great for uses other than conferences, trade shows, and events, but there are other options as well when the stand doesn't need to be set up and taken down frequently.

    Non-retractable banner stands are the models without retraction mechanisms, so banner graphics have to be attached and removed every time you use these stands. Portable banner stands are lightweight and transportable and have very few, to no, moving parts, so they tend to be very reliable. They are also inexpensive and great for large scale deployments of advertising to multiple locations such as store, showrooms and company lobbies.

    #3 – What’s the difference between indoor banner stands and outdoor banner stands?

    As their name suggests, indoor banner stands are meant for indoor use; in other words, they’re not designed to withstand the elements. Banner stands that are for indoor use can easily break or blow over if used outdoors, and the banner options for indoor use will typically be different than outdoor options, which would require greater tear strength to hold up in windy conditions. An outdoor banner stand is designed to hold up in wind, usually with some kind of weighted base, and some have springs that allow the graphic to flex in the wind. The banners for these stands are often more resilient than the materials used for indoor banners, so they don't tear easily in the wind. Be sure to check the wind rating for an outdoor stand to make sure it will hold in the environment where you plan to use it, and always take the banner down if winds exceed the rating for the display to prevent damage.

    Are you having trouble choosing the right banner stand? Call us now to discuss your requirements—we’ll suggest a banner stand that’s right for you!

  • How to Build Brand Awareness through Trade Shows

    Branding is an essential aspect of marketing, and trade shows are an ideal place to establish your brand name. The challenge lies in looking for ways to establish positive connotations within the target market in a simple but memorable manner. Here are some tips on creating a buzz around your business that can lead to more customers.

    Making Brand Awareness an Essential Part of the Exhibit

    Exhibitions can be a powerful extension of a firm’s advertising and public relations as well as enhance brand awareness. Ensure your marketing and promotional materials around the booth, like retractable banners, are consistent and have the same logo, typeface, colors, and characters. People’s perception of a brand is subjective to personal experience, and this can be established by consistently emphasizing its qualities through several exhibits of different types.

    3-Dimensional Exhibits

    Create an impactful message on all sides of your booth especially for exhibits located in a central area that can be viewed from all sides. Having a 3-D display allows you to get the maximum traffic and impact for your brand. You can then convey the product’s personality and the company’s logo to everyone who passes by. Exhibits that keep changing shape or colors and are visible from a long distance are most likely to grab viewers’ attention.

    Bring Brand Ambassadors

    Get your most vocal employees to exhibit your brand and discuss its features with potential customers. Employees that talk about products and services in an engaging manner through Q & A sessions and games act as brand experts and have the ability to create a positive and lasting impression on the visitors.

    Trade shows are a great way to reach out to key audiences outside your immediate local area specifically if the product is for a competitive industry or for a new vertical that is outside your comfort zone. They can help to connect with a new group of potential buyers and expand the market, making your business more successful.

  • Common Trade Show Mistakes that Every Sales Associate Makes with Displays

    Trade shows provide a perfect opportunity for companies looking to connect with customers directly and create a positive impact on them. With the right touches to your booth design and displays, you can enhance the overall appearance of the booth and also emphasize the power of your brand. There are many ways to customize trade show displays with appropriate colors, designs, and content, but sometimes a lack of focus or excess enthusiasm in trying to push the brand leads to errors that may destroy changes of getting new customers. Here are some common errors with displays to avoid when attending trade shows.

    Too Much Content

    Banners and posters are commonly used for displaying the brand and connecting with customers. To create an impact with these displays, the text has to be easily readable and should convey the message within seconds. However, sometimes the temptation to explain products and their qualities is so acute that marketers fill every inch of the display with descriptions. This can make the displays hard to read and overwhelming, making them less effective than a simpler design.

    Missing Social Media Details

    Every firm in the market today has social media handles to connect directly with customers online. Display these details using fabric trade show displays around the stall or in different locations around the exhibition to promote the brand’s social media handles. This allows customers and potential customers the ability to stay in touch and see promotional material. These different modes of communication help firms to show their commitment towards the quality of their products and services, so never avoid miss out showing your social media side.

    Going Overboard with Creativity

    Enthusiasm and creativity are great, but sometimes the saying “less is more” holds true for trade show displays. Keeping the display region free of excessive and lengthy content is just as important as keeping it free of unnecessary artwork. Make the designs attractive, attention-grabbing, and smart so it conveys brand image succinctly. Outshine your competitors with bold colors and readable typeface from a short distance to get the most from a trade show.

    Use trade show display items like retractable banners and popup banners effectively by avoiding the above errors.

  • Are These Mistakes Affecting Your Trade Show Success?

    Trade shows are platforms where you can discover new clients for your products and services. Are you looking for ways to increase your trade show performance? While exhibiting at a trade show, mistakes can happen, regardless of whether you’re a seasoned veteran or a newbie. Learning from the failures of past exhibitions is one of the best ways to improve your marketing strategies. Having been in the business of selling trade show displays for so many years, we have formulated a list of common mistakes you should avoid:

    Poor Trade Show Displays

    Underselling your company with bad graphics is the number one mistake. Bad graphics do nothing to encourage visitors, which means potential clients won’t want to know more about your products and services. Exhibiting your products and conveying your marketing message through attractive fabric trade show displays is essential. A great exhibit can tell booth visitors about your business and brand image. Buy from our range of trade show displays to create a long-lasting impression with your customers.

    Wrong People in the Booth

    Inadequately trained booth staff can be a huge disappointment. Staff hiding in a corner all the time, or staff focusing on their smartphones, don’t help attract aisle-walkers to your booth. Poor staff can negatively affect your ROI and leave a bad impression with your customers. Instead, you should bring the best team to engage every passerby—you want to draw attention to your brand and services. It is vital to train staff if you want to generate a positive experience for attendees and bolster your brand.

    Ignoring Social Media Marketing

    It's 2019. If you aren’t advertising your business on social media and interacting with potential clients, you’re in big trouble. Be active on social media pages before, during, and after the event. Use social media tools to generate buzz for the event. Make images, videos, and posts about what’s happening at your trade show event. Come up with a hashtag that’s specifically used for hosting contests. Create a gallery of your exhibition’s imagesonInstagramor Pinterest to improve your online presence. Encourage people walking by to stop at your booth so they can take photographs with your branding logo. Post statuses and updates on Twitter, Facebook, and Google+, and be active on a variety of other social media outlets.

    Focusing on Quantity over Quality

    You may be tempted to focus on the quantity of leads rather than the quality of the leads. Qualified leads are not excited by the opportunity to win a prize or receive giveaways—they are the ones who may have spoken with you for long enough to know about your products and services. Four or five qualified leads are better than collecting hundreds of business cards from people you don't know anything about. A quality lead is the one that results in a sale. Ask open-ended questions while engaging with prospects to understand their mindset.

    These are some of the common trade show pitfalls you need to avoid. Learning from these mistakes is a key to success. Have you made any mistakes that negatively impacted your ROI? Share with us in the comment box below.

  • 3 Elements of a Good Trade Show Booth Design

    A well-designed trade show booth can make or break your show. While a well-designed space can encourage people to visit your booth and take notice of what you have to offer, bad booth designs will often fail if paired with unprofessional service. From picking the right trade show displays to figuring out proper lighting, we list three elements of a good trade show design:

    Hire a Professional:

    While it may not seem impossible to put together a few banner stands and counters, it takes a professional to understand space constraints and make sure that your booth makes optimum use of all the space that’s available. There are creative professionals who can help you design the space, decide on how different elements are managed, and make your products stand out.

    Telling Your Brand’s Story:

    Educating guests about your products and getting them interested in your services is one of the main motivations behind setting up at a trade show. The design of your trade show booth should reflect the brand image of the products you offer and introduce elements of the story you’re planning to tell. For example, if the idea is to launch a product during the trade show, use hanging fabric trade show displays above the product. Or, use banner walls to create a back wall as a stage décor.

    Lighting is Equally Important:

    Smartly lit booths can accentuate design elements and hide trouble areas. Lights can also be used to highlight products in a creative way. A well-lit space is inviting and encourages guests to spend more time inside the booth, allowing you more time to explain your product or service.

    Looking for high quality trade show displays? We can help! Call us on 877-389-8645 for more information…

  • How To Make Your Trade Shows Successful

    There are hundreds of statistics which prove that trade shows offer immense opportunities for small and medium sized businesses – either by way of meeting potential customers or networking with like-minded professionals. Trade shows and exhibitions are an important marketing strategy for businesses. If you are new to trade show participation, here are a few things to help your business shine:

    Preparation is Important:

    Success in trade shows isn’t random; companies plan things months in advance. First and foremost, inform the stakeholders in advance so that they can make travel plans and book tickets. You can also time the launch of your product or make an important announcement around the time of the trade show to boost publicity. Prepare an email blast to share the announcement with friends, clients, and other stakeholders.

    Work Towards Creating a Positive First Impression:

    At Trade Shows, first impressions are everything and correlate with building long term relationships. If you want people to visit your booth and stay there, spend time and money to perfect your booth’s design. Brand imagery is a major factor towards shaping consumer opinion. This includes buying high quality trade show displays like retractable banner stands and briefcase displays.

    Ground Staff is Important:

    The best trade show displays and banner stands are a waste if your ground staff cannot deliver your message properly. Look for workers who can connect with people quickly and know lead generation tactics. Make sure they have a clear goal for the event and have ample training.

    Are you looking for affordable trade show displays? Call us!

  • How to Use Banner Stands and Table Top Displays to Brand Your Business

    From creating viral videos and social media posts to typical old-school methods like press ads and direct mailing, there’s more than one way to breathe life into your brand’s identity. But sometimes, you are looking for the best way to brand your business at local events and tradeshows. Banner Stands and tabletop displays are perfect for this and they’re affordable, reusable, and easy to use.

    Why Use Banner Stands & Tabletop Displays for Branding

    Unlike posters or billboards, banner stands aren’t intended to be viewed from a distance – they are meant to be viewed up close and personal which is perfect for trade shows. You can add details like phone number or address, website, and social media information to make sure people who are interested have plenty of ways to contact you after the event. Remember to add just enough information that will leave them curious and create an initial interest to take a better look at what your business is offering.

    Tabletop displays aren’t just useful at exhibitions and trade shows. They can also be used as displays for your store’s merchandise. Use banner stands to showcase your corporate colors, message, products, and services.

    How To Use Banner Stands & Tabletop Displays for Branding

    The design and type of banner you will use depends on where you will be displaying them. For example, busy exhibitions and trade shows, it’s best to keep text to a minimum. If it’s going to be used in a museum, having a lot of text with details about the exhibit are an excellent idea. All banner stands should include a call to action, whether it’s a way for a person to contact your business or growing your social media audience, be sure you have a clear call to action to get the most benefit out of your banner stands.

    To present the best image of your business, always use high-quality images so that the printed picture isn’t blurred or pixilated. Use brand colors to enhance the appeal and most importantly, remember to check if the message you display is proof-read and shares the message you want as the first impression of your brand.

    Professional quality banner stands not only enhance the quality of the brand, but also the product or services associated with it. If you’re interested in purchasing a banner stand or tabletop display for your next event, contact us or call 1-877-389-8645  so we can find you the right price and style for your needs!

  • How To Increase Trade Show Leads

    Trade shows are a perfect opportunity to build brand recognition and enhance distribution channels. But the prime motive behind trade show participation is lead generation. This isn’t as simple as standing behind booths and handing out samples or brochures to people. There’s a lot of work that goes into putting up a successful show. Some of the things to remember while preparing include:

    • Create A Powerful Communication Strategy:

    Companies that have successfully leveraged trade show marketing often give a lot of importance to creating a communications strategy that resonates with their targeted customers. Assess your strengths, identify your goals, and then develop a message that you want to send out to your clients. Some of the key factors that trade show participants are looking for could include, competitor pricing, cost saving, product range, and experienced staff.

    • Pick The Best Brand Representatives:

    From the quality of your banner stands to the experience of your staff, participants are judging you on many factors. You don’t want to send the wrong signals by picking up people who do not have in-depth knowledge of your product or service. More often than not, companies make the mistake of sending their marketing team without making sure if they have sufficient product depth. Pick a team of people who not only have sufficient product knowledge but are also confident enough to strike-up a conversation with people.

    • Do Not Skimp on Trade Show Displays:

    At trade shows, you aim to get the right kind of attention. Poor-quality trade show displays certainly do not offer that! While you don’t have to go for a flashy booth, remember to pick products that display your messages clearly and look professional.

    Are you looking for trade show displays? Call us for a quick quote!

  • Why are Tension Fabric Displays So Popular?

    Tension fabric displays may be new to the world of banner displays, but their versatility has already made them popular across the world for advertising products, events, services and lots more. While content and design plays a large role in making a banner stand effective, the material on which it has been displayed also has an impact as it should justify the investment. To understand why these tension fabric trade show displays are so popular one has to understand the advantages it provides when compared to traditional materials like vinyl and film.

    Lightweight and versatile

    Tension fabric displays are increasingly being used during trade show displays as they are easy to carry around and set-up. They are available in both traditional flat form and “pillowcase”  styles that makes the display look modern and eye-catching.

    Customized content

    Fabric trade show displays are easy to customize to suit your sense of aesthetics and vision. Depending on the response of visitors that have come to your booth during a trade show and commented on their view of your organization, the displays can be changed to make it more interesting with panoramic photographs and colorful graphics. Large, seamless graphics are easy to create with a tension fabric display where they would have to be split into panels with traditional materials or they would be too large to ship.

    Easy to arrange and durable

    Tension fabrics are now used for many styles of banner stands as well as pop up frames, truss displays, tube frame displays and on a wide variety of mediums for advertisement purposes as they are lighter than traditional displays and the graphic can be folded for storage. This makes them easy to carry around during shows, and easy to pack once the show is over. Fabric graphics are durable and can even be washed if they get dirty.

    Appealing and economic

    Tension fabrics displays have a clean and stylish look which distinguishes them from traditional displays which sometimes leave seams and wrinkles across graphics. Rich, colorful displays that bring graphics alive are very appealing and do wonders for brand image during exhibitions and tradeshows. Tension fabric trade show displays are cost effective too as they offer several fabric varieties that can be used to create banner displays to fit within almost any budget.

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