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  • How To Choose The Right Colors For Banners: The Ultimate Cheat Sheet

    Colors play a crucial role in non-verbal communication. Moreover, the human brain understands colors faster than text. Market studies have shown that colors significantly influence individuals when they’re purchasing products. As you can see, colors should not be underestimated. That’s why you must consider these when designing banners and trade show displays. In this post, we’ll help you understand the psychology of colors. With this knowledge, you’ll be able to choose the right colors for your banner ads and other marketing signage.

    There Are No Good Or Bad Colors: It All Depends On Context

    You may have come across articles stating that red means anger and yellow means happiness. Well, there's no scientific theory behind these statements. Instead, it all depends on the context. Culture, experiences, personal characteristics, language, and several other factors influence how we perceive colors. So forget all you've learned about good and bad colors—choose colors that match the context well.

    For example, red is a powerful color that can engage and captivate your audience when used in the right way. When choosing colors for pop-up banners, retractable banners, and other marketing materials, the critical point to consider is this: does the banner match your brand’s color scheme? Use your brand’s colors to create cohesive marketing materials that will go with your logo, signage, and brochures.

    Color Contrasts: The Key To Creating Engaging & Impressive Banners

    Now that we understand the basics of color context, it's time to focus on another crucial aspect of banner design: color contrast. Contrast helps with highlighting important information, making it easy for the reader to distinguish the critical information from the rest of the text.

    For example, if your trade show banner has a dark blue background, and you place dark-colored text on this, it’ll be challenging for the reader to see what the text says. On the other hand, using text that’s white or yellow would create proper contrast, making it easy for the reader to notice the text.

    Also, note that too much contrast creates the reverse effect. Placing two or more strong colors next to each other creates a jarring effect that again diminishes readability. While choosing colors, make sure you do not exaggerate the contrast so much that the banner becomes unpleasant to the readers’ eyes.

    Know Your Audience

    When designing your banners, you need to consider your target audience. For example, suppose your target audience lives in a major sports town. In that case, it's a good idea to avoid using the colors of a rival sports team in your banners. Similarly, if you have a direct competitor, then avoid using their colors, as customers can mistake your brand for your rival's. Finally, avoid using too many colors, as this can feel cluttered and overwhelming. A good rule of thumb is to stick to two or three main colors in your banner design.

    Use these tips and learn more about color psychology to design attractive and visually impressive banners.

  • Use These Tips to Build an Impactful & Engaging Trade Show Booth

    Are you struggling with making your trade show booth stand out in a sea of exhibitors? Is your booth getting lost in the crowd at a trade show? Check out these trade show booth design tips to make a splash at your next exhibition and make a bigger impact on visitors.

    1. Get Your Branding Right

    The first step is to get your branding right. When setting up a trade show booth, ensure that your brand’s theme is consistent across all marketing materials, from banners to displays, freebies, etc.

    Start by investing in high-quality trade show displays. Try retractable banner stands, wall and floor signage, and other displays to attract visitors to your brand. When choosing branding material, look for premium signage and displays that can be reused again and again. For example, tabletop pull-up banners are easy to store and transport, and they can be used year in and year out without showing signs of wear and tear.

    2. Draw In Visitors With Interactive Games & Activities

    No trade show visitor wants to watch a marketing video or listen to a booth presenter drone on and on about their products and services. You need to provide them with a hook so they stay. Trade show attendees love games and interactive activities, especially when there’s a chance to win prizes. When planning activities, look for games that are relevant to your industry. They should be fun and sometimes surprising. For example, you can set up a mini-golf course if you're targeting golfers.

    Finally, use this opportunity to build your target audience list. Have attendees sign up with their name, email, or phone number to participate. This way, you can reach out to the people on your list after the event for further marketing.

    3. Demonstrate Your Product (Or Service)

    Instead of just handing out brochures to visitors, you should engage them and pique their curiosity by demonstrating your product or service. This also allows visitors to experience your product first hand. While presenting a product, focus on its value—not just its features. The more involved the audience is with your product or service, the more likely they will commit to a purchase.

    4. Understand Trade Show Booth Real Estate

    There are certain areas in a booth that make maximum impact. For example, the back wall is the focal point of most kiosks. Put your most important design elements, like your key message and logo, there for display. You can place other less critical messages like your social media feed elsewhere. Ensure that all key messages are prominent by placing them at eye level, preferably at 4 or 5 feet above the ground.

    5. Take Advantage of Color Psychology

    The psychology of colors is complex. Different colors have different connotations. For example, red induces hunger while blue evokes calm and serenity. Use the right colors to make your booth and marketing message stand out. Warmer colors like red, yellow, and orange are engaging. Still, you have to avoid overusing them, as they can overwhelm visitors. Cooler colors like blue, green, purple, and white appear professional, and when used right, can draw in visitors.

    Designing an engaging and innovative trade show booth can be a challenge. However, you can leave a lasting impression on your visitors if you try out the tips listed here.

  • 5 Reasons to Use Folding Panel Displays at Your Exhibitions

    Folding panel displays are widely used in trade shows and presentations when you want to show off vibrant graphics to your audience. They have a strong aesthetic effect and are versatile. Here are the top five reasons you should consider folding panel displays for your next exhibition booth.

    1. Makes an Eye-Catching Display

    Folding panels are typically used to create large-scale trade show displays with vibrant graphics and printing. They are often the first thing an audience or visitor notices about your booth. They can be utilized to provide visitors with important information about your brand and products even if they do not stop by your booth.

    2. Highly Customizable

    The panels are composed of high-quality materials that can showcase the graphics of your choice. You can also use panels to pin your printed materials or stick them with Velcro. If your booth is not in a corner or against a wall, you can even use dual-sided printing. The panels are made up of smaller panels, allowing you to customize them to fit your booth space. If your booth doesn’t have much space, you can also go for table top banners for a colorful display.

    3. Wider Options to Choose From

    Depending on your display area, you can design folding panels in different sizes. Whether you want a sizeable foldable panel display or a small table top panel display, there are various options available in size, configuration, and more. You can also get folding panels that can be set up in different sizes and shapes based on the booth size so that you can set up your display to suit the venue.

    4. Easy to Transport and Store

    Folding panels are made of several boards or panels that are to be affixed to a frame. They are easy to install and dismantle quickly. They come with an easy-to-carry bag for storage and transportation.

    5. Cost-Effective

    With all the options to choose from, folding panel displays are relatively inexpensive. They offer great visual impact for your advertising. They can be customized with any material and fabric for your next digital trade show display within your budget.

    Folding panel displays are attention-grabbers available in a range of designs and layouts. They are easy to assemble, transportable, lightweight, and long-lasting. Shop for fantastic configuration options and wow visitors at your next trade show with a fantastic folding panel display.

  • Why Should You Choose Portable Flag Stands to Advertise Your Brand?

    Flag stands offer great advertising of your brand with simple designs. Advertising on a flag stand is unique and still has the edge over modern digital trade show displays. Consider the below benefits of flag stands for your next advertising campaign.

    1. Cost-Effective

    Flag stands are relatively inexpensive and don’t require a lot of extra supplies to set them up. They can be customized with various fabric choices and come with dual-sided printing for maximum impact. They are ideal as trade show displays.

    2. Simple to Set It Up

    Flag stands are made of a base, pole, and printed fabric. All you have to do is slide the fabric down over the pole, and your banner is ready to go. You get display material with lightweight fabrics and pole materials to make transporting them easier. Plus, they don’t take up much room.

    3. Get Year-Round Advertising

    The higher the flag stands are, the more visible they are. This type of banner can interest more consumers. When strategically positioned outside a store or office, flag stand advertisements can be viewed by those passing by provide year-round exposure for your business and products. That can cause significant savings for your marketing team.

    4. Durable and Long-Lasting

    Flag stands can be used indoors and outdoors for trade shows, courtyards, festivals, events, and conferences. The use of high-quality fabric ensures the flag’s longevity. You can display a single flag stand or a series of flag stands to attract attention. If you use table top banners for your trade show booth, flag stands are an excellent choice for conferences.

    5. Easy to Design and Print

    With numerous options available in the fabric type and sizes, you can customize your flag stand to optimize your brand advertising. Whether you choose the feather banner, teardrop model, or the regular rectangular shape, they are available in various sizes and fabric types to fit your style and budget. You can get high-quality printing on your flags to display information.

  • 7 Benefits of Using a Pop Up Banner for Your Business

    Pop up banners are an essential accessory for trade shows and exhibitions. These versatile banners allow you to display your company logo and information that attract potential customers. They are dynamic, attractive, and can be conveniently transported anywhere. These portable pop up banners offer you these seven benefits for your business.

    1. Highly Customizable

    There are different types of banners like tension fabric, printed, digital, or vinyl. You can choose a pop up banner that suits your trade show display needs. Tension fabric displays allow you to custom-print your company logo and other information on them. Pop up banners can seamlessly fit your trade show display stands too. Unleash your creativity and create a banner that resonates with your company brand.

    Browse our great selection of customizable pop up banners for your next trade show display.

    2. Easy to Set Up

    Pop up banners are generally foldable and easy to set up. You only need to open the stand and fix the banner on it. Find the best quality trade show display stands online, and get them delivered to your business.

    3. Less Storage Space

    Pop up banners can be easily folded and rolled. You don’t need much storage space for these banners when they aren’t in use.

    4. Easy to Transport

    The banners are lightweight and compact and can travel with you to shows and exhibitions. You can carry them anywhere easily and set them up in minutes. They pair well with digital trade show displays at trade shows and exhibitions.

    5. Affordability

    Pop up banners come in various sizes and shapes. The printing material can also be chosen to suit your budget. You can even print on both sides for a low cost. These features make a pop up banner an affordable tool for your trade show displays.

    6. Offers Better Visibility

    Pop up banners can be customized according to your booth size and shape, offering better visibility to your brand name and logo. You can find banners starting from four feet and up to 20 feet that can be easily customized. Though brochures and fliers can give detailed information, a large pop up banner instantly attracts potential customers.

    Find the perfect banner for your upcoming trade show display with us!

    Longevity and Durability

    Pop up banners are created with high-quality fabric and material that last for a long time. If they are cared for properly, they can last many years with minimal wear and tear. Pop up banners give you full value for your money.

  • Top 7 Essential Items for a Trade Show

    Trade shows are a great way to promote your business, attract new customers, and expand your customer base. But they take some planning ahead of time to make the trade show display a success. Don’t forget these top seven essential items the next time you have a promotional event.

    1. Display Boards and Signs

    Your business name and logo should be prominently displayed at your booth. Display banners and boards are essential to show who you are. Select one that can communicate your company information clearly and concisely. Make optimal use of printing space and come up with unique designs and content to attract leads.

    Contact us for trade show display stands, tension fabric trade show display stands, and digital trade show displays as attractive additions to your trade show essentials.

    2. Digital Content

    You can use the booth space to display video content and images to inform the audience about your business. Videos and short clips are great at catching visitors’ attention. The content should be informative and engaging.

    3. Table Covers and Booth Décor

    Table clothes give your booth a professional look, but why not use them for content display? You can print simple information like your company logo and contact information on table clothes. Other décor like coffee mugs, water bottles, pens, and other stationery can also be customized to advertise your brand. You can even use table top banners. These are inexpensive and make for attractive trade show displays.

    4. Company Brochures and Fliers

    Company literature enables you to share your information with visitors who are quickly going through the booths. Business cards are another essential promotional item. You can invest in some simple holders to place them in strategic locations to catch the visitors’ attention.

    5. Giveaways and Swag

    Customized pens and coffee mugs are an integral part of trade shows. You can go a mile extra and give away free tote bags, so your brand logo can cover all the other free items! Mousepads have been a long-time favorite, but you can also consider customized USB drives. Find a giveaway item that resonates with your brand and company name.

    Choosing the right trade show display increases your chance of getting maximum leads for your business. Something as simple as a table top pull-up banner gives you ample opportunity to increase brand awareness.

    6. Business Card Collectors and Sign-Up Sheets

    A simple fishbowl can serve both as a great décor and a convenient business card collector. Visitors may find it easier to leave their business cards instead of writing down their names and contact details in a notepad. You can also have a simple sign-in sheet ready for customers with whom you strike a conversation.

    7. Utilities for the Booth

    Setting up a booth requires a few items like scissors, tapes, pins, staplers, extension cords, and chargers. Before the show, make sure you have everything you need to power and organize your trade show booth.

    You can set up an attractive trade show display like a pro with simple digital banners, table top banners, and more. Don’t forget to have food and water for those staffing your booth. Use the right color theme, font, and images to make your display attractive. Wear comfortable but professional clothing and shoes because you’ll be standing most of the time.

  • Top 5 Benefits of Display Banner Stands for Your Business

    Trade shows are highly competitive. With hundreds of booths vying to grab the audience’s attention, trade show display stands are the best way to ensure that your business gets noticed. They are convenient, cost-effective, and durable and help your business stand out professionally. In this article, we list the top five benefits of investing in high-quality trade show displays.

    1. Cost-effective

    When compared with other popular modes of trade show advertising, display stands are the most cost-effective choices. Even with accessories like lighting, prop stands, and digital displays, the total cost of a display stand is budget-friendly. It’s an excellent choice for businesses with small advertising budgets. It’s a one-time investment that you can reuse for several trade shows.

    2. Customizable

    You can get a customized display banner stand that fits your brand image perfectly. You can customize all display stand features, including size, orientation, design, single-sided or double-sided display, and more.

    3. Portable

    If you have experience setting up for trade shows, you know how difficult it can be to set up a display. When compared with traditional advertisement banners, display banner stands are highly portable and convenient. The entire display can be dismantled and fit inside a travel bag. It can easily fit in the boot of your car, or you can add it along with your check-in bags if you are flying to the venue.

    4. Easy to Setup

    Besides the ease of carrying, banner stands are easy to install. These display banner stands are made to be set up by one person. It also doesn’t require any special tools or skills. All you have to do is connect the rods and banners, and you’ve got a great display within a few minutes. The same applies to dismantling as well. Trade show booth attendants can quickly wrap up these banners at the end of the day.

    5. Space Savers

    Another massive benefit of display banner stands is that they take up significantly less floor space. The size is a huge benefit, especially in crowded trade shows with only a limited space for your booth. Even though they occupy less space, they deliver maximum impact. They are designed to grab the attention of visitors.

    As you can see, trade show display stands offer various advantages for your business, making them a must-have tool in your marketing arsenal. Keep in mind that trade show display stands are available in a variety of designs and models. You can choose the right one that best fits your advertising needs and budget.

    Trade Show Display Pros has a wide range of trade show display stands. Get in touch with our team to see how we can help!

  • Advantages of Using Pop-Up Display Stands at Trade Shows

    Trade shows provide an excellent opportunity to market your product and expand your business. When you set up an exhibition booth, you need creative ways to showcase your brand, products, and services. A pop-up display is one innovative option that can help you stand out at trade shows. Here are some of the advantages of these types of displays.

    Lightweight and Portable

    The traditional displays have many parts, and it becomes challenging to carry them as they are heavy. But pop-up displays are lightweight and portable. The frames are made of lightweight materials, which can be folded easily for convenience.

    Easy to Set Up

    Many people assume that pop-up displays are difficult to assemble when compared to stand-up or table-top banners. But that’s not true! You can put them together quickly in a hassle-free manner using self-locking magnetic arms.


    Trade shows will have hundreds of people, and getting their attention is crucial to making your exhibition a success. Pop-up displays capture the attention of the audience while they pass by your booth. You can place them creatively in prominent places to draw attention.


    Pop-up displays offer you the versatility that you can’t get from other displays. You can change the design to align with your brand logo and design. You can change colors to suit the theme and objectives of the exhibition. They also come in a variety of sizes to suit your requirements.

    Easy to Store

    As pop-up displays are customizable and retractable, you can easily store them without occupying much space. They are compact, and you can transport them easily on flights for distance trade shows. They can be taken wherever you need to go for trade shows and exhibitions.

    More Space for Brand Message

    The message on trade show displays should be large enough for the audience to notice it immediately. Traditional displays usually don’t provide enough space for brands to leave a detailed message. However, pop-up displays offer more space for making creative marketing campaigns efficiently.

    Professional Look

    A pop-up display is the best advertising option when you use creative images, logos, and designs. It gives a professional look to your overall marketing campaign.


    Although digital displays are effective in trade shows, they can cost you a lot of money. But pop-up displays are a cheaper way to make your exhibition stand out. It requires fewer people to load and set up the display, cutting down the transportation and operational costs.

  • 5 Reasons Why You Should Use Table-top Displays at Trade Shows

    Trade shows are an excellent opportunity for companies to showcase their brand, get more business contact, and increase their customer base. It’s essential to build an exhibition booth that attracts attendees.

    When you walk across different booths in a trade show, what captures your attention the most, and what do you remember as you walk away? These are the question can help you to design an exciting and inviting booth. Table-top displays are a cost-effective option to attract more attendees at trade shows and conferences. Here are some of the reasons why you should use table-top banners and displays at trade shows.

    1. Budget-Friendly

    Table-top displays are cost-effective when you compare them with larger displays. They offer great visibility if used creatively. Table-top pull-up banners and retractable banner stands are suitable for making information available at a glance.

    2. Customizable to Suit Your Creative Ideas

    Drawing people’s attention is the objective of an exhibition at a trade show. Your table displays are ideal ways to spark interest in your products and services. You can customize your table-top banners with lights and table throws. Display your brand’s logo in a prominent place on the table, so it is noticeable to those who pass by.

    3. Easy to Handle

    As the table-top banners are lightweight, they are easy to move around. You can fold them and transport the retractable banner stands and retractable pop-ups. Plus, you don’t need a large group to load and unload your table-top displays. Having a display that is easy to set up gives you more time to interact with your business contacts.

    4. Product Awareness

    Table-top displays that are well-placed can be head-turners at the trade show. The attendees will stop by and take a look at your products, services, and brand. It increases brand awareness and helps you reach a larger crowd quickly.

    5. Versatile

    Table-top displays can be used in many ways. You can place it at an exhibition booth, corporate event, or street fair. Table-top pull-up banners and retractable pop-ups will serve you well in any venue.

  • 5 Tips to Make a Better Trade Show Exhibition Booth

    We’re often told not to judge a book by its cover. But inevitably, the outward appearance of something will draw our attention. Similarly, building an attractive exhibition booth is essential to drive more traffic at a trade show or a conference. The attendees ignore monotonous booths that do not make an impression. So how can you make your trade show displays noteworthy? The following are the five tips to make a better trade show exhibition booth.

    1. Identify Your Goals

    Are you trying to sell your product, or are you looking to connect with other businesses? Identifying your goals before setting up the exhibition booth is important to make the necessary arrangements. If you intend to sell a product, earmark a place for payment and place table-top banners to provide details and discounts on your products and services. If your exhibition’s objective is to network with other businesses, have seating arrangements for meetings and marketing activities.

    2. Let Your Display Table Speak About Your Brand

    Be creative about how your display table should look. Make sure to use table-top banners and pull-up banners to give immediate details of your brand. Get a table cloth with your brand logo to make an impression. A visually appealing table set up can be a head-turner in a trade show.

    3. Keep Your Brand’s Theme Consistent

    When you set up the exhibition booth, the design must reflect your brand’s theme across all materials. The colors of your banners should align with your brand’s aesthetics and theme. Whatever you do, let it be relevant to your brand and reflect its core ideas.

    4. Make Videos and Slide Shows

    Create videos and slide shows that talk about your brand. It can be a form of advertisement or informational videos to help people understand your business. You can use digital trade show displays to show your slide shows and racks to mount your LED screens. It will help you draw more attention to your booth.

    5. Make Your Exhibition Interactive

    Hosting interactive games and activities will help you keep attendees at your booth longer, giving them more time to learn about your product. Organize games and give away prizes to winners. Attendees love to take part in fun activities at trade shows.

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