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Trade Show Display Pros

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  • Creative Trade Show Ideas to Boost Traffic and Sales

    Unique trade show ideas and promotional concepts can help to differentiate your exhibits from the rest of your competitors. Trade show booths often take a lot of preplanning, so there is nothing more disappointing than a low engagement with your audience. Luckily, there are many proven methods that will help to bring the crowd towards your booth. You can incorporate these ideas to catch customer attention and find more prospective customers.

    Make a Visually Appealing Booth

    To help make your booth stand out, lighting is the key. Add lights to your displays to make your booth more visible and appealing. You can also place retractable banner stands with specific visual features for maximum impact. A uniquely designed signage can pull the crowd to your brand. Use a fabric banner to display your logo and product’s image in a large, attractive format. Be creative and consider neon designs to highlight your business content.

    Make it Interactive

    Many trade show attendees love to explore the latest advances in technology. As people like to experiment with new tech gadgets, give them the opportunity to play in your booth. Some top ideas include projected gaming systems, touch screen technology, remote-controlled drones, etc. Whatever technology you decide to incorporate, make sure you link it with your products, services, or brand.

    Organize Games and Contests

    Select trade show games and activities that educate your visitors about your brand and products. Happy crowds tend to bring more people to your trade show booth. With the help of games and contests, you can leave a positive impression on your clients. Trivia games, gaming consoles, social media raffles, counting games, and prize drawings are some great ideas for you to get started.

    Offer Memorable Freebies

    Giving away swag can send customers home with your logo and a positive impression. Offer items like reusable water bottles, phone chargers, seasonal products, notepads, flash drives, pens, coffee mugs, and lanyards that are imprinted with your logo. It can help your company to stay at the forefront of your customer’s mind even after the trade show ends. The more useful products you gift, the better will work as a promotional product.

  • Ideas to Attract Customers to Your Exhibition Stand

    Trade shows and business expos are a competitive and hectic environment as each exhibitor is trying to grab the attention of attendees. This makes it important to know how to turn this opportunity into an extraordinary business success. If you have signed up to exhibit your products at a trade show, here’s what you need to do:

    Build an Attention-Grabbing Booth

    An eye-catching booth can get your business noticed in the bustling exhibition hall. You can use fabric trade show displays, and retractable banner stands with high-quality graphics to display your brand logo, products, and marketing messages. A well-rounded booth with catchy trade show displays, attractive promotional items, and contest opportunities can help to engage with your target audience and stand out from your competitors. It can also help to create a lasting impression in the minds of potential clients. Also, make sure your booth is well lit.

    Use Multimedia

    These days multimedia has become a common sight at exhibitions. A combination of text, sounds, images, lights, and movement lets you present information in many different ways. Other types of useful multimedia include animation, custom video, interactive games, augmented and virtual reality. By incorporating multimedia into your trade show display, you can educate attendees, capture attention, engage your audience, and leave a lasting impression on your brand. It can help to tell your story and evoke emotion from your audience.

    Have an Appealing Aroma

    One way to get your brand noticed is through delicious smells. You can entice your customers to stop by your trade show booth by offering aromatic food and beverages such as cookies, popcorn, coffee, tea, wine, etc. Attendees are drawn to these smells, and they will appreciate the free snacks and beverages. Have your staff to serve these foods to engage in conversation with booth visitors and identify prospective customers. You can also spray your exhibit with attractive scents that come in the form of electric candles, air cannons, and aerosol cans.

    Grab Attention in Seven Seconds

    You only have about seven seconds to grab your customers’ attention. Use this time to convey who you are and what you offer in a captivating way. You can make use of promotional giveaways such as providing discounts or giving away thumb drives, wearables, glassware, writing instruments, calendars, office items, etc. This creates a buzz around your booth and is a great way of making sure your brand is remembered long after the event. By offering freebies, you can collect the contact details of your customers and make a database of prospects based on the buying potential.

  • Popular Types of Trade Show Displays

    Trade shows include intense competition as businesses try to outdo each other with flashy trade show displays and creative marketing ideas. You aren’t just trying to find the best buyers but also scoping out competitors and looking for industry trends. Irrespective of the multitudes of display types, there are some that remain popular. Here are a few classic trade show display options that are unlikely to go out of fashion:

    Banner Stands

    Banner stands are a popular choice for trade show displays of all sizes. They are easy to set up and take down, and they are relatively inexpensive. They also transport well; you can pop them inside their protective cases and carry them on a bus, train, or other public transport. They are versatile and can be used as standalone displays or combined with other banner stands to create an impressive back wall display. They’re available in a wide range of styles and sizes including portable banner stands which are lightweight, have few moving parts, and cost less. Retractable banner stands have a roller mechanism, making them easy to set up and take down.

    Exhibit Truss Systems

    Truss systems are just one step short of a completely customizable exhibit. A typical truss system includes several truss parts and back wall pieces. Although they look impressive, they can be set up quickly and without the need for sophisticated tools. They are durable, highly functional, and easy to maintain. Most truss exhibits are designed in a way that visitors can get a 360-degree view of the booth. At Trade Show Display Pros, we offer truss kits that are structurally engineered to be stable and safe. Plus, you can choose to build pre-designed shapes or request a customized configuration.

    Multimedia Displays

    Multimedia displays are perfect for drawing traffic into the booth and capturing audience attention. For example, iPad displays can be used as a presentation station, an interactive kiosk, or an information display stand. With interactive multimedia displays, it is easy to engage potential customers and inform them about your products and services while you are busy with other attendees. They can be great for getting information to potential customers in an engaging and clear way.

    Do you need help choosing trade show displays that are right for your business? Call us!

  • How to Keep Fabric Displays Clean

    Fabric trade show displays have become popular over the years because they are easy to use, set up, and transport. Plus with some care and maintenance, they can last for a very long time. If you own fabric displays, here’s how you can protect them from damage:

    Cleaning the Fabric

    Always read washing instructions carefully to prevent potential problems because cleaning instructions vary depending on the fabric type. Most fabric trade show displays are made of polyester or polyester blends. These can be machine-washed or spot-cleaned. But washing instructions also vary depending on the display stand (i.e. tension fabric banner stand, hanging fabric banner display, etc.). Fabric blends and construction styles will vary accordingly.

    If the instructions allow the fabric to be washed in a washing machine, select the delicate cycle and use cold water and a mild detergent. Do not use bleach or other harsh chemicals. Remove the fabric display promptly after washing to avoid wrinkles. Hang the fabric to dry or attach it to its display stand. Do not expose the fabric to dry heat. If the instructions recommend hand washing the display, soak it in cold water using very little detergent and wash it gently.

    Some fabrics can be spot cleaned using a mild stain remover, depending on the type of stain. Clean the stain by working from the outside and gradually work your way in to prevent the stain from bleeding. A word of caution: not all fabrics can be spot cleaned, so it is best to check with the supplier or read instructions before you begin.

    Storing the Fabric

    When storing your display, make sure the fabric is folded so that the design is inside to prevent dirt or grease from accumulating on the display image. Fold the fabric loosely to prevent creasing and store it in a dry place away from sunlight. The temperature in your storage facility should be around 40 to 80 degrees Fahrenheit to prevent mold and mildew.

    If you aren’t sure about the instructions, don’t hesitate to call us at 877 389 8645. We are equally committed to providing a great pre-sale and after-sale experience!

    Reference: https://blog.exhib-it.com/2018/08/01/how-to-clean-store-and-refresh-fabric-trade-show-displays/

  • Why Do Portable Trade Show Displays Make Sense

    Are you planning for an upcoming trade show or exhibition? Business owners often find themselves unable to choose between large and expensive displays, like the Truss System and exhibit islands, and smaller portable displays. Some of the benefits associated with choosing the latter include:

    Portable Displays Are Straightforward

    Portable banner stands are easy to set up and take down, and they’re also flexible and versatile. And since they don’t have a lot of moving parts, they tend to be lightweight and therefore very popular. Additionally, transporting these stands is easy, so they’re great for exhibitions and trade shows. X banner stands, for example, are preferred for product launches and retail showrooms; they are lightweight, compact, and very appealing.

    Portable displays are also perfect for businesses that are short on staff, for a single staff member can set up, arrange, or dismantle these displays quickly and without assistance.

    Affordability

    Unlike customized exhibit islands that can set you back a few thousand dollars, portable displays are inexpensive. A typical 24-inch portable banner stand costs around $70, or even less if you buy in bulk. But the benefits don’t just stop at price. Portable banners tend to be lighter and more resilient than most banners. And when you purchase high-quality portable banners online, you can save on shipping costs by buying in bulk. Get a product that you can get several good years of use out of!

    Easily Updatable

    As it was said earlier, portable displays are durable, so you can revise and update the banners—depending on the product or service you’re promoting—without ever having to worry about the banner being compromised. If you want, you can have a different display for every exhibition. And at Trade Show Display Pros, we sell great replacement banners for unbeatable prices.

    If you’re looking for portable displays at affordable prices or you’d like to know more about banner stands that may match both your requirements and budget, visit our website!

  • Small Things That Matter Most at Trade Shows

    The costs associated with trade shows may seem daunting to both small- and medium-size businesses. But when matched with an excellent marketing, a great PR strategy, and high-quality trade show displays, it’s easy to generate a good return on investment. But a grand booth design and jazzy displays don’t always ensure success. Below we list a few small things that’ll require attention:

    Manners Matter

    It’s important to set guidelines for staff to follow. When faced with an unfamiliar situation, staff members can reference these guidelines to know how to proceed. Besides, good manners are key to making good impressions. Make sure everyone in the booth is knowledgeable about the company, its goals, and the products/services they provide. Staff members must be proactive, willing to help, and approachable.

    Restrict social media use, texting, Internet browsing, talking on the phone, etc. All staff members should be dressed professionally, and bad posture like slouching and leaning on walls must be discouraged.

    Establish Clear Goals Before the Event

    Are you launching a product or service at a trade show? Do you aim to network with fellow industry professionals at an event? Will you be focusing on identifying qualified leads? If you understand your goals, it will be easier to both employ qualified staff and customize your training programs accordingly. For example, if your focus is on identifying qualified leads, you should encourage staff members to gather as much information as possible in a short amount of time, that way visitor potential can be adequately assessed; you could also prepare careful questions that staff members could use for guidance. And remember that individual-specific data is so much more valuable than bulk data.

    Invest in the Right Trade Show Displays

    You don’t have to go the whole nine yards and buy expensive trade show displays. Instead, choose accessories that will make your booth stand out. Affordable, customized table covers, for example, display your logo and brand name and they’re great for attracting customers. Also, eye-catching retractable banners or innovative product displays could encourage visitors to stop and learn about your company.

    If you’re planning for an upcoming event or exhibition, visit our website! We can help you find great trade show displays that won’t break your budget!

  • Buying Criteria for Trade Show Displays

    While purchasing trade show displays most businesses find price constraints to be a final deciding factor. This sometimes pushes them to compromise on quality, forcing them to accept substandard display materials. Low-quality display products have detrimental effect on the brand as people tend to equate their products to the displays. So here are some important criteria to get the most value from your investment in displays for trade shows and exhibitions.

    Quality Displays

    Displays designed for trade shows should be customized to suit the brand’s image, so the marketing team should look beyond the price and regard it as an investment. While planning the design, the content and layout manager in charge should ask designers to give quotes for displays that can last for around 4-5 years. While graphics will typically need to be updated every year to keep the content fresh, well-maintained tradeshow displays made of durable materials can last for many years, and top brands typically have a lifetime warranty on the display itself.

    Flexible Displays

    Invest in displays that are flexible enough to fit the changing needs of exhibition and marketing information that needs to be displayed. Pop up banner displays made from fabric panels are available in a wide range of designs and shapes, and several models of trade show displays are designed to allow for easy reconfiguration into a variety shapes and sizes. These can be used for multiple occasions and venues and by customizing the graphics to suit different trade shows, a single display can perform like several displays.

    Functionality

    Trade show booths function as display areas and workspace for booth staff. They give the space to make product demonstrations, share information about the brand, engage in meetings with prospective clients, and store essential personal and promotional materials. Purchasing display products like retractable banners for standard size trade show booth will give you a functional space to attract and impress potential customers.

    Ask the Professionals

    Design your displays with the help of banner designers experienced in making designs for trade shows. Displays designed by professionals can help with brand building and generating sales inquiries. These experts know how to plan long-term marketing campaigns through appropriate displays based on the image the brand wants to create. Some of these professionals even travel to large shows to help support marketing teams to design creative exhibits that can attract more people.

     

    As a business, you want to make sure you are getting the most out of your trade show. Keeping these tips in mind will help you to invest wisely in your trade show booth displays, helping you to get your brand out there and increase sales.

  • Incorporating Technology in Your Trade Show Booth

    Technology today is an important part of trade shows whether it is for designing a booth, using social media, tracking leads, or including virtual reality presentations. Though human interaction plays a vital role in making trade shows successful and fostering new business relations, technology has created a niche for itself in business. Here are ways to integrate technology in trade show displays:

    Digital Marketing

    The old method of giving out brochures and informative content to visitors has nearly been eradicated as most business people now prefer to send out those details to customers via email. This method saves money and is eco-friendly too as people tend to throw away printed material. Information sent to an inbox can be referred to when needed and will more likely be looked over. Digital catalogs are the new trend to let prospective buyers view brand’s entire product lineup with just a few clicks.

    Interactive Media

    To attract people to the booth and keep them engaged, invest in technology that can let them virtually experience your products if actual product demonstrations cannot take place. This can be done through interactive trade show displays and virtual reality software within the booth in the form of touch screens and VR goggles.

    Social Media

    The multitude of social media platforms available allows brands to directly interact with customers to share information about new products and gauge their views about them. Businesses can use social media to share pictures, videos, and product catalogs with prospective business partners and followers. It can also be used to announce contests and special offers to encourage visitors to go to the booth at the trade show. Then pop up banners can be arranged at the entrance with directions to direct visitors towards the booth. Social media can be a great way to engage customers both inside and outside of the trade show venue.

    Display Screens

    Large monitors at the trade show booths playing informative videos are an interesting tool to attract the attention of people walking by. If attendants are busy with product demonstrations or explaining their details to potential customers, new visitors can watch these videos to learn about the brand and its products.

    Mobile Applications

    Do you want to turn prospective leads into customers? Ask them to download your app to keep in touch by sending details of product catalogs, new product information, promotional content, and other forms of push notifications.

     

    Using a combination of these tips can help you to attract the attention of those walking by and engage potential customers.

  • How to Maximize Your Trade Show Marketing Investment

    Participating at a trade show is an investment that includes buying booth space on the trade show floor, preparing giveaways, and setting up a display booth. Direct interactions with potential customers as well as combining both audio and visual elements to form effective trade show displays are simple methods used to generate sales leads at trade shows. Here are some strategies you can use to maximize return on investment (ROI) and increase visitor interest at trade shows.

    Multiple Promotional Activities at Each Phase of the Show

    Divide your marketing activities into segments, and focus on what you should be doing before, during, and after the trade show; doing this helps with tracking effectiveness. Start a promotional activity before the trade show and generate awareness using social media, email marketing, road shows, etc. To guide people to your booth, set up fabric trade show displays at strategic locations throughout the trade show floor. During the trade show, invite prospective customers with attractive booth presentations that will engage them in meaningful ways; explain how your products can solve their problems. Adopt an effective process for following up with each prospect—you want to turn those leads into sales, that way you can easily cover the cost of the trade show investment.

    Effective Networking Strategy

    Networking is an essential part of a trade show, and such is why marketing staff should use every opportunity to interact with prospective customers, that way they can better understand customers’ needs. Divide your sales team in such a way so one group is engaging the interests of curious onlookers while the other is closing sales deals with new customers. Encourage sales representatives to engage in face-to-face discussions with visitors while giving product demonstrations, and recommend they use casual talk while setting up meeting areas within the booth space.

    Unique Promotional Products

    At a crowded trade show where numerous brands are trying to outdo competitors by giving out informational brochures and pamphlets, it’s easy to get lost in the information overload. Instead of giving out information through the traditional modes, which are likely to land in the trash anyways, focus on sharing information through direct conversation or by putting up retractable banners that share a lot of details. Do not waste funds on cheap giveaways like pens, armbands, and paper weights, and don’t just give individuals items because they happened to walk by your booth. Use creative promotional products that present your brand in a positive light and give these to attendees who share their contact details with your staff.

  • Trade Show Trends to Capitalize On in 2019

    Every year marketers introduce new ideas during trade shows—some of these hit the bullseye while others are quickly forgotten. As we are already in the middle of 2019, some of the biggest trade shows like CES are already behind us. During these events, we saw a few new ideas that are already becoming hot trends in the trade show industry. Below is information on trends that can be used to upgrade a trade show booth.

    Multi-Sensory Stimulations

    To grab the attention of attendees and ensure that brand image has made both a positive and lasting impact, booth operators are now using multi-sensory technology. Combinations of multi-sensory stimulations—like sense of touch, smell, taste, sight, and sound—are being used to connect with people. Design a booth that offers an experience for visitors, and encourage them to enter by highlighting your multi-sensory technology near the entrance of your booth. Incorporating such technology boosts brand value.

    Strategic Lighting

    Lighting has been a basic necessity at trade show booths for decades. Use items like backlit pop-up displays, light panels, and recessed lighting to transform a booth space. Be creative when using recessed or hidden lights to illuminate special sections of the booth structure. Lighting can also be used to present products in unique and attractive ways that engage trade show attendees.

    Advanced Technology

    Many trade show booth designers have still not learned how to use new technology like virtual reality, 360-degree videos, holographic walls, and 3D projections—all of these pieces of technology can be used collectively to create visually-stimulating exhibits. At present, creative technology is being utilized by companies to give virtual reality demonstrations of products and services. Also, holographic pictures and video clips that are used on fabric trade show displays are now including company brand names, and these are currently popular in the travel and tourism industries.

    Innovative Use of LED

    Booth designers are now aiming for visual appeal in their trade show booths, and such is why many are using LED screens to create textured backgrounds in their booths to stand out from competitors. LED lights can be used to creatively highlight trade show displays and other elements that are part of the exhibit.

    The trends mentioned above are innovative developments in the trade show industry and they’ve captured the interest of exhibitors everywhere. If you decide to experiment with new trends, you should not lose focus on following up with potential customers—nurturing every lead is still priority number one.

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