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Trade Show Display Pros

The TradeShowDisplayPros.com blog

  • 12 Hottest Trade Shows in January 2017

    Whether you're looking for some trade show exhibit inspiration or you're looking for shows to exhibit at, here is your list of the 12 hottest trade shows coming up in the new year. Be sure to schedule your space or get tickets well in advance.

    #1 NSSF Shot Show
    17-20 Jan. | Shooting, Hunting, Outdoors | Sands Expo Center | Las Vegas, NV
    This show is aimed to benefit the outdoor, hunting, shooting and law enforcement industries.

    #2 Atlanta International Gift Home Furnishings Market
    10-17 Jan. | Gifts & Handicrafts | AmericasMart | Atlanta, GA
    Whether you're looking for gifts, décor, home furnishings or accessories, you will find over 7,200 brands at Atlanta's International Gift Home Furnishings Market. This will certainly be your ultimate shopping experience of 2017.

    #3 International Salon & Spa Expo
    28-30 Jan. | Cosmetics & Beauty Products | Long Beach Convention Center | Long Beach, CA
    This exclusive, professionals-only show has all of the education and products you need to build your business and be on the cutting-edge of the new year's styles and trends. Don't miss the largest cash-and-carry beauty show on the West Coast.

    #4 SPIE Photonics West
    Jan 28 - Feb 2 | Optics & Photonics | Moscone Center | San Francisco, CA
    Discover the latest technologies and developments in medicine, communications, internet, autonomous vehicles and much more. This event is the world's largest multidisciplinary event featuring photonics powered solutions.

    #5 World of Concrete-USA
    17-20 Jan. | Building & Construction | Las Vegas Convention Center | Las Vegas, NV
    The international concrete and masonry show that provides you with all of the materials and know-how to win more business and to establish efficiencies in your workflow.

    #6 International Surface Event
    17-20 Jan. | Architecture & Design | Mandalay Bay Convention Center | Las Vegas, NV
    The largest floor covering, stone and tile event in North America. A great show to attend to learn the latest trends and the best suppliers and manufacturers you should be dealing with to help streamline your efforts.

    #7 Furniture, Home Decor & Gift Market
    22-26 Jan. | Home Furnishings & Textiles | Las Vegas Market | Las Vegas, NV
    This biannual event features designers and retailers that bring all of the newest and most comprehensive trends, materials, décor and home furnishings.

    #8 AccessoriesTheShow
    8-10 Jan. | Apparel & Clothing | Jacob K. Javits Convention Center | New York, NY
    Be privy to the world's finest selection of juried accessories. Experience new and contemporary designers along with the classic high-end brands and their updates.

    #9 New England International Auto Show
    12-16 Jan. | Auto Show | Boston Convention & Exhibition Center | Boston, MA
    Regardless of your lifestyle or budget, this auto show has a wide range of styles consisting of both foreign and domestic brands that can be appreciated by all. You can use this event to easily compare features and pricing in a no-pressure environment.

    #10 Miami Beach Antique Show
    Jan 28 - Feb 1 | Antiques & Philately | Miami Fair Expo Center | Miami, FL
    Featuring the world's largest selection of antiques from a wide range of historical time periods. This show is known for setting the pace for the rest of the years in the world of antiques.

    #11 Stylemax
    22-24 Jan. | Apparel & Clothing | Merchandise Mart | Chicago, IL
    Kicking off the new year with the season's latest and hottest fashions in women's apparel and accessories. Various categories and designers are featured at this show.

    #12 Intermezzo Collections
    8-10 Jan. | Apparel & Clothing | Jacob K. Javits Convention Center | New York, NY
    Show featuring all of the latest styles in women's fashion from denim and activewear to contemporary and casual.

  • How a Trade Show Exhibit Sets Your Business Apart

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    If you have already found and understand the benefit of attending a trade show, then it is safe to say that we are starting off on the right foot. While trade shows can be extremely beneficial and yield a high ROI, there are certain elements that significantly increase the success of a trade show event. One of the most important elements is a professional and well-designed trade show exhibit. Here are 5 reasons why your exhibit makes a difference.

    Magnetize the Audience

    Exhibits are the first touch point for a trade show audience. Having displays that look great will draw people in to talk to your booth staff. If your exhibit does a great job of communicating who you are and what you do, then you’re sure to bring in qualified leads and interested attendees.

    Branding

    One of the most important aspects of a trade show is leaving a lasting impression with your audience. Brand recognition and awareness should be one of your top priorities when exhibiting at a show. Having incredible displays will help tremendously to keep your brand top-of-mind during and after the show.

    Maintaining Focus

    If your exhibit is well-planned and designed then it should give your staff the opportunity to focus on interacting more efficiently with attendees. A great thing to keep in mind when designing your booth is using your displays to provide the answers to your most frequent questions. This will allow people to do some of their own investigating and allow the staff to address the more in-depth questions and facilitating sales.

    Increase ROI

    Most exhibitors allocate major portions of their budgets towards their trade show displays and booth space. This is essentially a requirement if you want to stand out above your competition. Showing up to a trade show event without sophisticated and well-designed displays will quickly land you in an uncomfortable position. Many, if not all of the booths surrounding you will come equipped with large, elegant displays and you will feel extremely out of place. Let’s face it, trade shows are for the big boys. However, that doesn’t mean that you have to break the bank to play with them.

    Separate Yourself

    The more you focus on the quality of your exhibit and how it is displayed, the more you will stand out from your competition. While most trade shows have a general theme, this ensures that you will have a lot of competition. That being said, one of your top priorities should be how you are going to stand out from everyone else at the event.

    Consider what it is that you want to accomplish by the end of your event that will deem it successful. Next, determine what actions need to be taken and measures need to be in place for those successful metrics to occur. We’re willing to bet that 9 times out of 10, your results will be tied back to your displays and how effective they are.

    Trade Show Display Pros is happy to help discuss your goals and budgets in order to create the most effective booth displays for your company. Be sure to give us a call today at 877-389-8645.

  • Best Ways to Display 101

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    Whether you're a seasoned trade show exhibitor, or you're brand new to the scene, here are some great reminders to keep you at the top of your marketing and display game when show time arrives.

    Be aware of what your competitors are using to display their brand. If you have never been an exhibitor before, it would be a good idea to attend a trade show with a marketing and display mindset in order to get ideas of how you want to stand out from your competition. This is also a great way to become familiar with all of the different types of displays including, pop up display tents, roll up banner stand, retractable banner stands, tension fabric displays, table top banner stands, hanging displays, and so much more.

    Make the investment to ensure that the branding and design of your displays are simple, clear and aesthetically pleasing. Your design and message need to capture the attention of your audience in 3 seconds or less. Otherwise, they will move on to the next message that is more clear and enticing. Using one focal point graphic and one clear message is a great rule-of-thumb. Give them just enough information to leave them wanting more. Always be sure to keep your displays consistent with the brand and with each other. This will create a more cohesive and credible atmosphere.

    Account for all of the different touch points and interactions that you will have with your audience at the show and make sure that your brand is displayed in each of those places. Whether it is a pop up display tent, a sign in table, floor graphics where they walk, directionals, whatever their eyes are going, make sure you're represented where it counts.

    The majority of trade show attendees not only hold the power of purchasing decisions, but they also come to trade shows with the intention of buying something. That being said, make sure that you are displaying exactly what it is that you are selling.

    Having hanging displays that are above the booths around you, tend to draw in more people. Be sure to choose displays that are going to compliment your sales process rather than be a distraction.

    If you need help with deciding which displays to use in your space, give us a call and talk to a pro at Trade Show Display Pros 877-389-8645.

  • The Elements of a Trade Show

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    Knowing the elements of a trade show will help you prepare for an event. The infographic above explains the different elements of a trade show. While it is not an all inclusive list of all of the required elements, these are some of the most critical things to prepare for.

    1. Sales Area
    Having a designated area for talking to prospects will help you facilitate and maximize your sales at your show. Without this element, your booth has a greater potential to become cluttered and confusing and can end up driving traffic away from your booth. Perfecting this element will lend your space credibility and comfort for those that are passing through.

    2. Freebies
    This is an element that requires a great deal of thought. When there isn't enough thought put into this element, you run the risk of sending the wrong message about your brand. Make sure that what you are giving away is a true display of your brand's character and also creates value for your potential prospects.

    3. Attention-Getters
    Whether your booth has a guest speaker, visual components on a screen, technology to interact with, or any other form of being able to interact with your audience, having something to grab their attention will help your overall success. Every product and service is going to require a different approach to interact with customers and an understanding of that approach will help you appropriate plan for this element of your trade show display.

    4. Great Speakers
    Having a knowledgable booth staff that are able to comfortably converse with others is a necessity. The interaction between attendees and your booth staff will most certainly leave a lasting impression and having an outgoing staff will serve your business much better than having a staff that doesn't have incredible communication skills. Whether you hire a professional speaker that does a 15 minute demo every hour on the hour, or you simply have a handful of great staff members that represent your brand very well, make sure you have a strong representation at the show.

    5. High Quality Displays
    Your trade show display will have an incredible impact on the success of your show. Human nature draws us all to what is bright, aesthetically pleasing, and that shares a message that resonates with us. Investing in tension fabric displays, banner stands, pop up trade show displays or a plethora of other options, will dramatically improve the aesthetics of your space which naturally leads to more traffic. Choosing to use information on your displays that will allow you to reuse them is the most cost-effective way to go.

    6. High Efficiency
    Making sure that you have systems in place to help your booth run efficiently will benefit your sales, your presentation and overall success. While this seems like it could be a rather simple element, it is actually an element that requires a great deal of thought and planning. When you start to consider all processes involved in your display, you'll quickly understand how critical this planning is. Whether you are considering storage, data collection, marketing materials, business cards, or new leads, everything needs to have a protocol to follow to keep things moving smoothly.

    7. Lead Generation
    Collecting information from your new leads shares a huge role with the efficiency element. So much so, that it warrants it's own element. Make sure that you have a system in place to be able to capture your leads and their necessary information. Often times, this is one of the leading performance indicators of a trade show and you want to make sure you have something to show for it. In today's world of technology, having a computer or tablet handy to input information will help save you a lot of time once the event is over.

    8. Demonstration
    Humans have a natural need for understanding and if you can capture their attention with something that helps them understand your product or service, you'll be leaps and bounds ahead of the competition. Demos often draw a lot of extra attention to their booth's, especially when they are hands-on. Put some thought into what you offer and come up with a clever visual representation of the value and benefit it provides.

    Need help with planning your booth space? Trade Show Display Pros can help you design your displays and give you great ideas on how to enhance your space in order to improve your trade show success. Give us a call today 877-389-8645.

  • Shipping Trade Show Displays and Equipment to Your Event

    If there is one thing about trade shows that you want to be well-versed in, it is the trade show display shipping process. Making sure all of your exhibit materials get to the show in one piece and on time, is critical to the success of your show. If you have materials that require hiring a freight company to ship, there are several things you should be aware of well before the show. Keep these ideas in mind as you prepare for your upcoming events.

    Don't fall for the exhibitor marketing tactics.

    As an exhibitor, you will be subject to a plethora of marketing directed towards you in order to make your trade show experience more successful. Many trade shows will take exclusive distributors for certain services and freight companies will likely fall into the category. It is important to understand that the recommended freight company is not your only option. Be sure to still do your research and choose a company that will work well with your needs.

    Be sure to carefully consider your timeline.

    Having a clear calendar of your arrival, setup, take down and departure will help you manage your shipping timeline. Understand that the "expected" shipping date does not guarantee that your items will be in your booth on that date. If you have to do some adjusting to your schedule in order to ensure that your collateral arrives safely and on time, do so. This may require you to arrive earlier and leave the event later in order to ensure that all job are carried out.

    Understand the process and all of its moving parts.

    Having a clear understanding of the process is going to help you tremendously. If you are a new shipper, you probably don't realize how many moving parts and responsibilities are involved in the process. In order to plan more efficiently for your event, be sure to take note of what is required before, during and after the show in order to ensure a seamless process for all that are involved.

    Always be aware.

    If you are a experienced shipper, understand that processes change and making assumptions can add a great deal of unneeded stress. Consistent and thorough communication with your freight company will help all parties avoid mistakes and any miscommunication. Don’t fall into the traps that assumptions will often lead you into. Every show is different and will generally result in different requirements to fulfill your shipping needs.

    Keep track of your paperwork.

    We can't tell you how many replacement orders we process because people lost track of their displays and their paperwork at the show. Whether you are setting up or taking down, it is important to realize how many things are happening at once and how easily it is for items and communication to be lost. Be accountable for your displays and ensure they are taken care of properly. Taking the time to ensure that all of your belongings are accounted for and taken care of will save you a lot of money in the long run.

    Be sure to do your research on reviews of trade show shipping and exhibition logistics companies before you send off your valuable and essential trade show displays. Running into shipping problems right before an event is the last thing you want to be dealing with.

  • How to Plan Your Trade Show Tool Kit

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    When you are attending a trade show as an exhibitor, there are a lot of things you need that you might not have thought of. We have complied a list of essentials for you to gather and a to-do list before you go.

    First up, stating the obvious, remember your banners, hardware and marketing signage. Odds are, you probably have some table covers, floor graphics, kiosks or other trade show graphics to help show off your products and services. A great way to make sure that you haven’t forgotten anything is to draw a bird’s-eye view of your booth space and get a sense for where everything will be placed. Having this will not only get you more familiar with your space, but you’ll also be able to check items off the list when you’re packing everything up.

    While you are busy worrying about the big stuff you need to bring, don’t forget the little things that will be crucial to your success. Be sure to stock up on pens, business cards, note pads, sticky notes, paper clips, rubber bands, staples or any other office supplies that you know will come in handy while you’re at the show. Consider if you’ll be handing anything out and what you’ll need to make that process go smoothly. You might even consider literature racks if you have brochures and fliers that you’re handing out. This will make it so people can gather information about your business if you are already speaking with someone else.

    Next, you’ll want to consider your setup. An actual tool kit with a screw driver, hammer, pliers, etc. will typically come in handy and always provide for a much more efficient setup. The last thing you are going to want to be doing while you’re setting up is running around trying to track down a tool. Some other great items to have on hand, just in case, include velcro, tape (preferably tape that matches your banner stands and setup), baby wipes, box cutters… you see where we are going with this. Try to think of what your setup will consist of and the tools and accessories you can bring to help aid your process.

    If your trade show display has any type of electronics involved, make sure you have all of your adapters. If you have certain equipment that is essential for your display, it is never a bad idea to have a backup if possible. Having a monitor or speaker go out in the middle of a show could be catastrophic. Extra extension cords are also never a bad idea. Just remember to tape them to the floor so that people are not tripping over your cords or damaging your equipment.

    It is always handy to have a list of local vendors that are close to the convention center or your hotel in case you have any last minute needs or emergencies. Small and large format printers are great contacts to have as well as any specialty items that you can think of. Doing your research prior to the show will help ease your stress if something unexpected comes up before or during the show.

    Last, but not least, don’t forget to take care of yourself and the team. A first aid kit is always a great thing to have on hand in case someone ends up getting a headache, sore throat from talking or encounters and unforeseen injury during the show. Throat lozenges, bandaids, aspirin, ibuprofen, and eye drops are all worthy attributes to a trade show first aid kit. While considering the health and well-being of the booth staff, make sure that you are stocked up with plenty of easily accessible water and power bars. As the show goes on, you’ll most likely end up getting shorter and less breaks than you had anticipated. Be sure to stay hydrated and nourished!

    If you’re questioning whether or not you should bring something, it is better to be safe than sorry. Being over-prepared is a good strategy when it comes to preparing your trade show tool kit. Remember to always refresh your tool kit after the show so that there isn’t anything missing the next time.

  • The 7 Tips You Missed Before Your Last Trade Show

    Everyone in the business world has their first trade show experience at some point or another. After your first show, there always seems to be the most takeaways that you know you'd incorporate or do differently the next time. Below are some tips to hopefully give you a head start before your first or next show.

    Positioning

    Odds are, when you booked your last trade show, you didn’t give as much thought to “where” your booth was, until you arrived at the show. Once you’re at the show, it seems to be a lot more obvious where all the traffic is drawn to and where you wish your booth was at. Try to remember where the booth was that had all the traffic at your last event; most likely it was in the main walkway. Just like selling products, positioning at a trade show has a huge impact on your overall success. Remember, the earlier you book your booth, the more spaces you’ll have to choose from, so get a head start and book sooner rather than later.

    If you find yourself booking a space late in the game and you’re left with spaces that aren’t the most ideal, it’s not the end of the world. This is when it might be worth the extra investment to get directional pop up a-frame banners or floor graphics to point people in your direction. There’s always a place for display that will get people where you want them.

    Display Quality

    If your last trade show was your first trade show, you might have gotten shown up by the competition who weren’t experiencing their first rodeo. If you think back to the booths that had swarms of people around their booth at any given point in time, not only were they in the main walkway, but they probably had an irresistible display.

    Focusing on a stellar display may seem like frivolous spending of your precious budget, but you have to keep the study of human psychology at the forefront of your decision making process. People are naturally drawn to things that look good. Don’t make the mistake of slacking on the overall presentation of your trade show booth. You’ll regret it when your competitors are driving all the traffic to their booths with their immaculate trade show displays.

    Get Social

    Not only is it important to be social and outgoing at the show to create new relationships, but being active on social media will help your success tremendously. Start by creating a campaign on the platforms that you have established the most. This will help you let people know about the upcoming show and help you drive more traffic. A great way to get people excited about visiting your exhibit is by sharing sneak peaks or possible prizes/deals you’ll be featuring at the show. Give your followers an additional incentive to share the information you’re posting, by offering additional prize entries, or something creative that doesn’t cost you extra.

    A common mistake that exhibitors make, is getting carried away with the event and neglecting their social feeds during the show. If you need to hire an intern or someone to manage the engagement on your social media during the show, do it! Keep the excitement going and keep the feed updated throughout the event. Social campaigns during an event are a also a great way to gain new followers. Small giveaways for a “like” is a great strategy for this.

    Share What’s New

    Back to the human psychology, people love anything “New”. If you have products or services that haven’t been introduced to the public yet, share them at the show! Don’t worry; if you don’t have anything that is “new” remember that often times, when we work with certain products or services every single day, they don’t seem new to us, but to the rest of the world, it is new! That being said, don’t be afraid to tack on “New” to your displays that feature your products or services that aren’t widely recognized by the general public.

    If you’re looking for ways to display what is new, tension fabric displays or banner walls are a great way to showcase your product or service in a big way. These eye-catching displays will surely bring in the inquiries. If you’re looking to provide additional information, a table top display is a great solution for more content to go into further explanation.

    Be Nice

    While making your booth visually appealing is important and helps to bring traffic, don’t forget to bring it back to the basics of customer service. While your Expand banner stands might get potential customers in the door, it will be your charisma and customer service that makes the impression that lasts. Make the impression a good one; remember to smile and concentrate on forming quality relationships.

    Hold Your Horses

    It’s no secret once you’ve worked a trade show; they’re exhausting! It is easy to get antsy about leaving and you’re going to want to pack up as soon as the show starts dying down so you can beat the traffic and be done. The truth is, you never know when you’re going meet the person you were hoping to meet the entire show. While there aren’t any guarantees, a good rule of thumb is to plan on sticking it out until the end. I can’t tell you how many times I’ve met the most valuable contact of the entire show after the crowds died down. Good things come to those who wait and don’t pack up at the first sign of traffic slowing down.

    Analyze the Show

    You may have noticed at your first trade show, that you forgot to implement something to track how many people visited your booth, how much product you sold, or how many appointments you setup. Make sure you have things in place to be able to track your success. Everyone will measure their success differently based on their goals, so it is important to set your goals before the show and then implement a strategy to track it so you can do better at your next show.

    If you need help with any of your trade show booth design or layout, let the Trade Show Display Pros help! Give us a call at 877-389-8645.

  • Make the Most of Your Trade Show on a Budget

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    Trade shows can be a great investment and opportunity for branding and meeting qualified decision makers. Although the benefits of a trade show are easy to point out, there are undoubtedly a lot of costs that go into planning and executing a successful trade show. The costs of a trade show often scare businesses away from the opportunity, but there are a plethora of ways to save and still run an efficient and successful show.

    Getting the Word Out

    Advertising your event is an essential part of your trade show execution. You want to get the word out in order to drive as much traffic to your event as possible. Now, there are countless ways that you can advertise and they range tremendously in cost. If you're looking to save, one of the best options is to use social media and your existing networks.

    If you have a following on Facebook, Twitter, Instagram, or any social media platform, those are all great channels to spread your message. You can either post for free or choose to allocate a small budget to reach an even larger audience outside of your followers.

    If you have a database of email addresses, sending out an email newsletter is also a very affordable and effective way to get people's attention. Letting your contacts know about what they can expect at the show as far as offers, discounts or giveaways is a great way to increase attendance. Combining an email newsletter with social media by encouraging people to "share" for additional promotions could go a long way as well.

    Another great way to get the word out is to take advantage of the complimentary mediums that the show is offering for the exhibitors. Often times they will offer exhibitors space on their website, magazines, press releases and more. The key is to stay informed and to take advantage of all the opportunities that are given to drive traffic to your booth.

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    Exhibit Materials

    It's no secret that the best looking booths generally attract the most attention and therefore the most traffic. This is generally the portion of your budget that goes the quickest, but if you do your research, you can spruce up your booth for an affordable price and still look great. Tradeshow Display Pros offers the widest selection of displays from inexpensive to elaborate to fit any price range and display need.

    It's important to consider materials like banner stands, table top displays, etc. as long-term investments. Keep in mind that you can reuse these materials at future shows or even as point of sale pieces. Try to leave out show/date specific content that will outdate the material for alternative uses.

    Handouts and Brochures

    Having marketing materials or brochures to hand out to trade show attendees can be one of the largest costs you encounter during a trade show and the majority of them will end up in the trash. A great way to save in this area is to take advantage of ever increasing and reliable technology and go paperless! Create a digital brochure and ask for people's email addresses. Not only are you getting them a copy of what they want, but you're also gaining valuable contact information which will allow you to follow up after the show.

    Booth Staff

    Securing a booth for the show can be quite expensive just in itself. That being said, you want to send the right team to make the event as successful as possible. Sending a low energy staff that sits in the corner of the booth the whole time will surely backfire and yield and unsuccessful event. On the other hand, if you're able to send an outgoing crew that understands the goals of the show and the long and short term benefits of the investment, your money will be well spent.

    Observe the Competition and the Industry

    Keep in mind that to stand out at a trade show, you really only need to look better than the other exhibitors. In some industries, having a custom table cover and banner stand would make you stand out among the competition, where others might require a much more elaborate display. Spending too little on your display can cost you traffic, but spending too much can be a waste of your budget that could have been used to help pay for the other collateral materials you’ll need at the show.

    In summary, there are so many ways to save money when planning a trade show event. The key to all of it is getting a head start and doing all of your research. If you put off your planning until the last minute, you'll end up paying top dollar for everything and most likely end up being unprepared all together. Starting to plan your trade show 12 months prior to the event isn't unheard of and is generally the major key to success.

  • Collage Fabric Pop Up Displays

    The fabric collage style of trade show display isn't new. These displays have been available for a few years now, but were only offered from a few manufacturers so they haven't had widespread exposure until more recently. We held off offering them until we could find a reliable supplier with reasonable pricing for our customers, and now that we have, we're happy to finally make the Claim fabric pop up displays available.

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    This style of fabric pop up display never fails to get attention, thanks to it's unique look. Another big advantage they have is that the graphics stay attached to the frame when it's collapsed, so set up takes only seconds and makes this one of the easiest to set up of any trade show display. The downside to this style of display is that instead of a large, single graphic that covers the entire display, you have a collage of smaller graphics. This makes for a more challenging design since you have less overall space for your message, and it's broken up into various sizes of individual graphics. This can work very well for certain applications, but not so well for others, so it's important to think about how you would use the graphic space available in one of these kits before deciding to purchase one.

    Early variations of this style of display had button holes sewn into the corners of the graphics that fit over hooks on the frame. That left those hooks visible which wasn't very attractive. The XClaim displays have a push-fit style connection in the corners of the graphics that fit into the hubs of the frame. A twist-on cap fits over the hubs and hides the graphic attachment for a clean look that doesn't detract from the overall presentation.

    Available in a wide variety of sizes, from table top displays to full 10 foot wide trade show displays, the idea behind these displays is pretty simple. Take a pop up style display frame, and instead of covering the entire display with graphics, attach graphics within each quadrant of the frame. The most basic kits fill each quadrant with single graphic. For more visual interest, the graphic can be attached in some corners to the front of the frame, and in others to the back of the frame.

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    By making some of the graphics cover more than one quadrant of the frame, you get a larger focal point in the display that also makes for an interesting collage.

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    Adding different sizes and shapes of graphics to the back of the display, and layering different graphics on the front side of the frame, creates depth and allows for some interesting shapes to be formed. This can be strictly for visual appeal, or with some creative design, the areas of the back side graphics that are visible from the front graphics can also be used to convey information. Leaving some quadrants open, or partially open is also popular, but adding graphics to the back side so they can be seen where there are gaps in the front gives even more options.

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    Some kits even have different shaped graphics in the quadrants, and combine that with graphics that might occupy two to four quadrants. Shapes like triangles, stars or diamonds are eye catching, but also have less usable surface area so choose kits with these alternate shapes carefully.

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    There are even kits where the frame is turned 45 degrees to create a pyramid shape, for even more visual interest. These have a wider footprint than the standard kits, so keep that in mind when selecting a pyramid shaped display.

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    These shapes are so different from standard trade show displays, that customers can't help but notice them. For the truly adventurous and creative, it's possible to create your own kit with a la carte graphics. We don't offer this on the website, so you would need to contact us for options and pricing, but if none of the kits on our site are exactly what you're looking for, this option allows you to customize one to your liking.

    Each XClaim fabric pop up display kit comes with the frame, the graphics and a travel bag. The pop up frame has magnetic arms that connect to hold the display in its expanded position, so it's extremely easy to set up and take down. Hard shipping cases are available as options, as are lights, with the exception of the pyramid kits. Because the lights attach to the hubs of the frame, and the frame is rotated 45 degrees with the pyramids, there isn't a place to attach the lights on the pyramid shapes, so lights aren't an option for those.

    If you're looking for a new table top display or floor standing trade show display, and you want something that's easy to set up and doesn't look like other displays, take a look at the XClaim fabric pop up displays. They may be exactly what you need to make your next trade show a big success. For the month of February, we're offering $50 off any of the 8' and 10' XClaim displays, so be sure to check them out. Use promo code FEB2016T during check out if you decide one of these displays is right for you.

  • Space Link Makes the Perfect Retractable Banner Stand Wall

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    Retractable banner stands are incredibly popular as free-standing displays. They're quick and easy to set up, and come in a huge variety of widths, heights and base styles, so it's possible to find a model for almost any trade show space or display need. It was only a matter of time until people started seeing greater potential for these displays by using them together to form banner walls and backdrops.

    Portable banner stands have always been popular for making banner walls because they have no base with a mechanism to retract the banner. This allows the banner to be full width of the display so that when multiple banners are placed side-by-side, there's no gap between them. They are still the best option for making a straight banner wall that's virtually seamless, but since they don't retract, the banners must be removed and manually rolled up between uses. This takes time and allows more opportunity for the banners to get damaged, both during the set up and take down, as well as while they are stored. Retractable banner stands don't have this problem, but the bases are wider than the banners themselves, so there would always be a gap between the banners when making a retractable wall.

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    That's where the Space Link banner stand is unique. It was designed specifically to allow multiple stands to be placed together to form a banner wall, and it has a special design that eliminates the gap between the banners. By having the banner exit the bottom of the base, rather than the top, and angling the shape of the base, the Space Link allows the banner to be the full width of the front of the base. Because of that, when stands are placed together, there is no gap between the banners, making the only virtually seamless retractable banner wall on the market. Because of the slight wedge shape to the base, the Space Link is not a good solution for a straight banner wall, as there would be a larger gap between the banners than with a traditional banner stand. But for a curved banner wall, the angle between the stands is ideal to eliminate the gaps between banners.space-link-bases-together
    The Space Link has some additional features that make it ideal for creating banner walls and backdrops. There are magnetic connectors in the top rails that link the stands together to ensure there are no gaps, and the banner almost completely hides the front of the base and top rail so only the graphic is visible. Other features include a push button release for the lid, a removable roller with both a snap rail and panel strip mounting option, and a deluxe travel bag for each stand. All these features add up to make the Space Link Retractable Banner Stand the perfect model for creating curved banner walls, as well as being an excellent stand for individual use.

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    We've made the Space Link Banner Walls our special this month to increase the awareness of this unique product. To take advantage of this offer, use the coupon code JAN2016T during checkout to save $100 when either size banner wall is ordered with banners.

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    As a reminder, we announce our monthly specials first on our social media sites in order to encourage customers to follow us on FacebookGoogle+ or Twitter. Be sure to follow us on one of these sites for advance notification of these specials.

    Use this link to see our entire collection of Banner Walls and contact us if you have a display in mind that isn't shown on our site.

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