Trade Show Display Pros | TradeShowDisplayPros.com

Trade Show Display Pros

The TradeShowDisplayPros.com blog

  • Are Trade Shows Effective?

    In a world dominated by social media and digital marketing, does it make sense to invest in trade shows? Why should you spend thousands of dollars to create brand awareness when a social media consultant can do it for a fraction of that cost? The reason is, with a little ingenuity and a little planning, trade shows can reap great rewards. Here are a few reasons why we think trade shows are worth the effort:

    ● Statistics Say So:
    It has been found that four out of five people attending a trade show will become a potential customer (CEIR: The Changing Environment of Exhibitions). Attendees spend about a number of hours at the show visiting various exhibits. Converting attendees to customers in a trade show is comparatively easier than sales calls. They’re right in front of you!

    ● Brand Visibility:
    If you are a small or medium scale company with a great new product, trade shows are a great opportunity to tell people about your business. Potential clients will be more engaged when they can see the product firsthand. This is much better than placing an ad in a newspaper when in all likelihood your brand is going to be buried under a pile of news content.

    ● Directly Meeting Potential Clients:
    An effective sales team can encourage attendees to use the product and experience its benefits firsthand. Since a majority of attendees are qualified buyers, you have higher chances of making a sale. But because you only have one chance to impress, make sure to do your best by using well-trained staff and effective trade show display products.

    Looking for quality trade show displays like banner stands and fabric displays? Call us!

  • 5 Uses of Banner Stands

    Banner stands are very popular as trade show displays and exhibitions. They come in a wide range of widths, heights, materials, and price ranges. However, their uses aren’t just limited to exhibitions and trade shows. We list five uses for you:

    ● To Give Directions:
    Banner stands in airports or office lobbies can be used to guide visitors and give directions. This is especially useful if you are in a busy place where people are likely to get lost. Put out banner stands to make it easy for people to find their way.

    ● Weddings:
    Using banner stands at weddings may seem a little odd, but they’re very useful. For example, if setting up photo booths is too expensive and beyond your budget, set up a banner wall with a creative wedding theme. Your guests can use this as a backdrop to see some great photos. You can also place pictures of the bride and groom on tabletop banner stands and use them as centerpieces. Or you could use tabletop banner stands to tell people what’s on the menu.

    ● Announce Specials:
    Got a Friday night special planned at your restaurant? Use a banner stand to showcase your menu. You can also use them outside your business to announce promo sales and other discounts. Are you a party caterer? Don’t waste money on visiting cards; use a banner stand to reach potential clients!

    ● Welcome Signs:
    Impress your visitors with cool welcome signs displayed on banner stands. They make for the perfect branding opportunity before the customer even sets foot inside your store.

    ● Explanatory Tools:
    Setting up a banner stand that explains the features of a product at an exhibition or trade show is an excellent strategy to promote your product. You can also use them as a reference to explain your product’s step by step process.

    Looking for banner stands and other trade show displays? Call us!

  • 4 Tips To Create A Successful Trade Show Booth

    Participating in a trade show can be expensive and frustrating, but also a useful tool in growing your business. You have to carefully plan what to display and how to display it for the best impact. Here are a few tips we suggest to help you plan a successful trade show:

    1. Use Quality Display Products To Make Your Booth Stand Out:

    Potential clients are more likely to visit a visually appealing booth. Good quality trade show displays not only look more professional, but they also convey your message clearly. At TradeShowDisplayPros.com, we showcase a wide selection of products for all your business needs including banner stands, banner walls, tension fabric displays, popup trade show displays, counters, kiosks, and canopy tents.

    1. Don’t Overcrowd The Booth:

    Choose your products wisely. A booth overflowing with too many products is likely to confuse and overwhelm visitors. People visiting your booth should have a clear idea what your message is.  Also, don’t overcrowd your booth with too many staff members. A good rule of thumb is a 10x10 booth needs two people to staff it.

    1. Come Up With A Lead Retrieval Process:

    Trade shows are great for the potential contacts that the event brings. That is why lead generation is a huge target for companies. You can rent portable scanners to upload all contacts into your system. Have them leave their business card or link them to a special discount offer to your product or service.

    1. Pick The Right Staff:

    Pick team members who understand the product well and can engage with prospective clients with confidence. Provide talking points and make sure that they can answer any question related to the product. Staff chatting among themselves when a visitor is inside the booth, or eating inside the booth during the exhibition is a strict no-no.

    Looking for quality trade show display products? Call us at 877 389 8645 for more information.

  • 3 Rules To Follow To Avoid Wasting Your Trade Show Budget

    The trade show and exhibition market are competitive and crowded. However, they offer plenty of opportunities to participating companies to grow sales and gain exposure. Trade shows can cost thousands of dollars in booth space, displays, and travel expenses. Without a proper budget, companies can waste too much money and time without seeing a significant return. Here’s what you can do to make a trade show profitable and avoid over spending:

    • Book Ahead of Time:

    Whether you’re looking to book a booth or you are planning to buy a trade show display, last-minute purchases are always expensive. Some services like electrical and cleaning could cost you an extra 10-20% if you do not book in advance. If possible, visit the exhibition venue at least six months in advance so that you have enough time to plan for what you will need for the show. If that’s not practical, get details from the show administrators so you can be properly prepared.

    • Book A Booth You Can Afford:

    Companies often make the mistake of booking booths that are too expensive. Yes, it is a trade show and you want to impress potential clients. However, with a major portion of your budget taken up on booth space, you have little money to spend on other essential expenses. It is also difficult to break-even with a big booth and the staff to manage it. Rather than large booths, customers are looking for a well-organized booth with products that are well arranged accompanied by knowledgeable staff.

    • Consider Booth Structure And Size:

    Trade show displays often come in standard and custom sizes. Custom designed trade show displays will be more expensive, where standard size banner stands and fabric trade show displays are very cost effective. For example, back wall displays usually come in a 20 foot configurations, but if you need a custom 18 foot wide display, you’ll need to budget for the extra customization costs. If you have an unconventional idea for your trade show display, speak to us a few weeks in advance – we can help!

    Looking for trade show displays? Call us at 877 389 8645 for more information…

  • How to Improve Your Trade Show Booth for 2018

    Just about everyone has been to industry events and has seen row after row of tables draped with covers and backdrops. In this trade show environment, what sticks out to you? What's unique? What catches your attention?

    Creating an exceptional trade show booth is easy, if you are willing to put in enough time, energy and of course an investment.

    Use these 6 suggestions in order to help provide you with the boost you need to make your next event an exceptional one.

    1) Make Your Booth Unique

    Industry events are a sizable investment when it comes to time and money. If you're planning to make an investment in a trade show exhibit, the first thing you should invest in is a booth that will stick out. Investing in a quality booth that you can use and re-use for a long time is your best option; especially if you plan on frequently exhibiting at different events. If you’re not wanting to invest in quality products for your trade show booth, it might be worth looking into different marketing and advertising avenues for your business.

    Additionally, be flexible while choosing your trade show accessories so that it can be revised to different sizes (e.g. 10x10, 10x20 and 20x20). This will provide you with the overall flexibility to increase, or reduce your trade show footprint while preserving the visual components of your booth and keeping yourself true to your brand.

    2) Dominate the Swag Race

    There is absolutely no arguing that the promotional items you decide on will impact your ability to get attention and create hype around your trade show occurrence.

    If you're concerned about the cost, remember that everyone doesn't have to get the "big reward". A great way to achieve this is to provide a cheaper promotional item in bulk and offer a few grand prizes through out the course of the show through raffles or drawings.

    3) Host a Game (with Awards!)

    When you have a great game in your booth that is highly relevant to your industry, while your contending entities down the aisle have only brochures, you’re much more likely to attract traffic to your booth. Ensure that your games come with an aspect of fun and that they draw in positive attention.

    Do not forget to use your game as an opportunity to acquire information. Have guests sign-up to take part. This will help you to create a list you can use to follow up with after the event.

    When determining your game, think about what your potential clients find amusing and relevant. Choosing a game that is highly relevant will help to build the conversation around your booth and business.

    4) Demonstrate Your Product or Service

    If you're investing in a trade show appearance, maybe your product or service is valuable and unique on the market. Be sure to put a lot of thought into how you will demonstrate what you are offering. A trade show is the prefect opportunity to show off your product or service’s true value.

    Think about it just like a mini-infomercial. Concentrate on the worthiness you will offer to the audience, not the features. When you can make it practical, do it. The more your audience can relate to your demo, the better!

    5) Use Technology

    Many modern systems can be used in the trade show environment to provide an exhibitor the upper hand.

    Lately, digital signage and interactive touch monitors have been included in trade show booths in an effort to engage attendees. These digital elements may be used to show processes, teach consumers, showcase testimonies and a great deal of other functions that can distinguish an exhibitor on the trade show floor.

    Location based marketing is another technology that you may well be in a position to use in your favor. As participants wander near your booth, text messages are delivered to their cellular phone containing special deals (maybe an offer to try out your game) and other announcements about browsing your booth. New systems like the iBeacon can make this possible.

    6) Social Networking

    Although industry events are an "in-person" event, it doesn't mean that social media can't play a role in your current trade show efficiency. Active social advertising participation through the show can allow you to resonate with followers -- attendees, and their friends who couldn't make it.

    Be sure to look into Trade Show Display Pros if you’re looking for ways to improve your booth in the coming trade show season.

  • 2018 Trade Show Convention Calendar

    Trends in any industry can alter in the blink of an eye. Attending industry events and expos provides you the possibility to network with other specialists in your industry and find out about new services and techniques. Here is a set of the 10 very best, must-attend trade show events so that you can make additions to your calendar for 2018.

    1. International Builder’s Show
    Orlando, FL - January 9-11, 2018
    This event is put on by the National Association of Home Builders (NAHB). It features all types of construction outfits, trade partners and design professionals. If you are in the home building or construction industry, this event will help you stay ahead of the competition in 2018.

    2. CES Consumer Electronics Show
    Las Vegas, NV - January 9-12, 2018
    This event is not open to the public as it features the latest and greatest technology, most of which has not been released to the public. If your industry revolves around modern day technologies and efficiencies, you won’t want to miss exhibiting at this event.

    3. DistribuTECH
    San Antonio, TX - Jan 23-25, 2018
    Looking to add new systems, automation or efficiencies to your operations. DistribuTECH is the industry leader in utility. If your business offers solutions for savings and efficiencies, this could be a great way to get the word out. Whether you’re an exhibitor or not at this show, there is surely something every business could benefit from by attending.

    4. Natural Products Expo West
    Anaheim, CA - Mar 7-11, 2018
    This event is one of the world’s largest events that features organic and natural products. A great expo to consider featuring products at as well as a learning opportunity to see if your business can incorporate new materials for a more eco-friendly business operation.

    5. Waste Expo
    Las Vegas, NV - Apr 24-26, 2018
    Featuring both the public and private sectors, this event can help your business lessen it’s carbon footprint and help offer new ideas for conservation. Whether you’re looking to save more money as a business or you want your customers to know that you’re doing your part, this is a show you won’t want to miss.

    6. National Restaurant Show
    Chicago, IL - May 22-24, 2018
    The National Restaurant Show is always a fun one that happens in the heart of Chicago. If you are in the restaurant industry this show is sure to set the pace of your entire year. You will learn what the most recent technologies are in order to conduct your business more efficiently and increase your overall revenue.

    7. Comic Con International
    San Diego, CA - July 19-22, 2018
    This is the largest event featuring comic books and popular arts! You may not be an exhibitor at this show, but there will be no shortage of fun and learning opportunities. Immerse yourself into one of the most creative events of the year.

    8. International Manufacturing Technology Shows
    Chicago, IL - Sept 10-15, 2018
    If your business requires any type of manufacturing, the technology featured at this show is sure to have many opportunities in store for you.

    9. Graph Expo
    Chicago, IL - Sept 30- Oct 3, 2018
    This is an event that nearly every business and industry can benefit from. If your business utilizes any type of print advertising, this is where you will find the most economical solutions for all of your printing, mailing, and formatting needs.

    10. Pack Expo International
    Chicago, IL - Oct 14-17, 2018
    This event will cover all of your packaging needs. This show features over 2,000 exhibitors and showcases all of the latest packaging solutions and technologies that will benefit your business.

  • Are You Ready for Trade Show Season?

    Things are quiet now, but it will not be long before trade show season is upon us once more! December is a superb time to finish preparing all the fine details of your event. In the end, a trade show presence isn't cheap, but a well-executed show can have remarkable returns on your investment.

    Crowded show halls are par for the course, but trade show success is determined by setting your organization apart from the competition with an eye-catching booth and display.

    Prior to the show, get in touch with your leads. Create a contact plan to let your leads know where and when they can visit your booth. Sign up for the LinkedIn group for your show, and connect to other participants there. Don't wait until the last minute to begin marketing!

    Posting information and hooking up with possible leads will be the ultimate goal of any trade show, so ensure that your business credit cards, brochures, marketing collateral, and other displays are in great condition prior to going.

    Following the trade show, your work has merely begun. Make a plan to nurture your new leads with email promotions, special deals, and personal follow-up once the show is over. Your fellow participants were surely overwhelmed by the amount of companies and serivces they came across, so take the time to point out to them who you are and just why they should use your products or services. Then repeat a couple weeks later.

    Catching up with your public expo leads is an essential piece of the exhibition process. Regardless of whether you send an email, request to connect on LinkedIn, or request a followup phone call, you need to ensure your organization is top of mind. Follow-up as quickly as you can, ideally the following day. On the off chance that you anticipate sending an email or LinkedIn request, personalization is key; use their first name, and delight them with your excellent customer service and follow up.

    Customized promo items, for example, tote sacks, pens, scratch pads, apparel, etc. are a sure fire way to stand out enough to be noticed, and also increase the likelihood of your business to remain on their brains long after the show is finished.

    Do you need help planning and designing your booth? Trade Show Display Pros can help! See all of the trade show displays we have to offer to help you stick out from your competition. We can also help you choose products and materials that will best meet your needs. If you frequently exhibit at trade shows, be sure to invest in products and materials that are durable and lasting.

  • 12 Hottest Trade Shows in January 2017

    Whether you're looking for some trade show exhibit inspiration or you're looking for shows to exhibit at, here is your list of the 12 hottest trade shows coming up in the new year. Be sure to schedule your space or get tickets well in advance.

    #1 NSSF Shot Show
    17-20 Jan. | Shooting, Hunting, Outdoors | Sands Expo Center | Las Vegas, NV
    This show is aimed to benefit the outdoor, hunting, shooting and law enforcement industries.

    #2 Atlanta International Gift Home Furnishings Market
    10-17 Jan. | Gifts & Handicrafts | AmericasMart | Atlanta, GA
    Whether you're looking for gifts, décor, home furnishings or accessories, you will find over 7,200 brands at Atlanta's International Gift Home Furnishings Market. This will certainly be your ultimate shopping experience of 2017.

    #3 International Salon & Spa Expo
    28-30 Jan. | Cosmetics & Beauty Products | Long Beach Convention Center | Long Beach, CA
    This exclusive, professionals-only show has all of the education and products you need to build your business and be on the cutting-edge of the new year's styles and trends. Don't miss the largest cash-and-carry beauty show on the West Coast.

    #4 SPIE Photonics West
    Jan 28 - Feb 2 | Optics & Photonics | Moscone Center | San Francisco, CA
    Discover the latest technologies and developments in medicine, communications, internet, autonomous vehicles and much more. This event is the world's largest multidisciplinary event featuring photonics powered solutions.

    #5 World of Concrete-USA
    17-20 Jan. | Building & Construction | Las Vegas Convention Center | Las Vegas, NV
    The international concrete and masonry show that provides you with all of the materials and know-how to win more business and to establish efficiencies in your workflow.

    #6 International Surface Event
    17-20 Jan. | Architecture & Design | Mandalay Bay Convention Center | Las Vegas, NV
    The largest floor covering, stone and tile event in North America. A great show to attend to learn the latest trends and the best suppliers and manufacturers you should be dealing with to help streamline your efforts.

    #7 Furniture, Home Decor & Gift Market
    22-26 Jan. | Home Furnishings & Textiles | Las Vegas Market | Las Vegas, NV
    This biannual event features designers and retailers that bring all of the newest and most comprehensive trends, materials, décor and home furnishings.

    #8 AccessoriesTheShow
    8-10 Jan. | Apparel & Clothing | Jacob K. Javits Convention Center | New York, NY
    Be privy to the world's finest selection of juried accessories. Experience new and contemporary designers along with the classic high-end brands and their updates.

    #9 New England International Auto Show
    12-16 Jan. | Auto Show | Boston Convention & Exhibition Center | Boston, MA
    Regardless of your lifestyle or budget, this auto show has a wide range of styles consisting of both foreign and domestic brands that can be appreciated by all. You can use this event to easily compare features and pricing in a no-pressure environment.

    #10 Miami Beach Antique Show
    Jan 28 - Feb 1 | Antiques & Philately | Miami Fair Expo Center | Miami, FL
    Featuring the world's largest selection of antiques from a wide range of historical time periods. This show is known for setting the pace for the rest of the years in the world of antiques.

    #11 Stylemax
    22-24 Jan. | Apparel & Clothing | Merchandise Mart | Chicago, IL
    Kicking off the new year with the season's latest and hottest fashions in women's apparel and accessories. Various categories and designers are featured at this show.

    #12 Intermezzo Collections
    8-10 Jan. | Apparel & Clothing | Jacob K. Javits Convention Center | New York, NY
    Show featuring all of the latest styles in women's fashion from denim and activewear to contemporary and casual.

  • How a Trade Show Exhibit Sets Your Business Apart

    trade-show-displays

    If you have already found and understand the benefit of attending a trade show, then it is safe to say that we are starting off on the right foot. While trade shows can be extremely beneficial and yield a high ROI, there are certain elements that significantly increase the success of a trade show event. One of the most important elements is a professional and well-designed trade show exhibit. Here are 5 reasons why your exhibit makes a difference.

    Magnetize the Audience

    Exhibits are the first touch point for a trade show audience. Having displays that look great will draw people in to talk to your booth staff. If your exhibit does a great job of communicating who you are and what you do, then you’re sure to bring in qualified leads and interested attendees.

    Branding

    One of the most important aspects of a trade show is leaving a lasting impression with your audience. Brand recognition and awareness should be one of your top priorities when exhibiting at a show. Having incredible displays will help tremendously to keep your brand top-of-mind during and after the show.

    Maintaining Focus

    If your exhibit is well-planned and designed then it should give your staff the opportunity to focus on interacting more efficiently with attendees. A great thing to keep in mind when designing your booth is using your displays to provide the answers to your most frequent questions. This will allow people to do some of their own investigating and allow the staff to address the more in-depth questions and facilitating sales.

    Increase ROI

    Most exhibitors allocate major portions of their budgets towards their trade show displays and booth space. This is essentially a requirement if you want to stand out above your competition. Showing up to a trade show event without sophisticated and well-designed displays will quickly land you in an uncomfortable position. Many, if not all of the booths surrounding you will come equipped with large, elegant displays and you will feel extremely out of place. Let’s face it, trade shows are for the big boys. However, that doesn’t mean that you have to break the bank to play with them.

    Separate Yourself

    The more you focus on the quality of your exhibit and how it is displayed, the more you will stand out from your competition. While most trade shows have a general theme, this ensures that you will have a lot of competition. That being said, one of your top priorities should be how you are going to stand out from everyone else at the event.

    Consider what it is that you want to accomplish by the end of your event that will deem it successful. Next, determine what actions need to be taken and measures need to be in place for those successful metrics to occur. We’re willing to bet that 9 times out of 10, your results will be tied back to your displays and how effective they are.

    Trade Show Display Pros is happy to help discuss your goals and budgets in order to create the most effective booth displays for your company. Be sure to give us a call today at 877-389-8645.

  • Best Ways to Display 101

    tsdp-best-ways-to-display
    Whether you're a seasoned trade show exhibitor, or you're brand new to the scene, here are some great reminders to keep you at the top of your marketing and display game when show time arrives.

    Be aware of what your competitors are using to display their brand. If you have never been an exhibitor before, it would be a good idea to attend a trade show with a marketing and display mindset in order to get ideas of how you want to stand out from your competition. This is also a great way to become familiar with all of the different types of displays including, pop up display tents, roll up banner stand, retractable banner stands, tension fabric displays, table top banner stands, hanging displays, and so much more.

    Make the investment to ensure that the branding and design of your displays are simple, clear and aesthetically pleasing. Your design and message need to capture the attention of your audience in 3 seconds or less. Otherwise, they will move on to the next message that is more clear and enticing. Using one focal point graphic and one clear message is a great rule-of-thumb. Give them just enough information to leave them wanting more. Always be sure to keep your displays consistent with the brand and with each other. This will create a more cohesive and credible atmosphere.

    Account for all of the different touch points and interactions that you will have with your audience at the show and make sure that your brand is displayed in each of those places. Whether it is a pop up display tent, a sign in table, floor graphics where they walk, directionals, whatever their eyes are going, make sure you're represented where it counts.

    The majority of trade show attendees not only hold the power of purchasing decisions, but they also come to trade shows with the intention of buying something. That being said, make sure that you are displaying exactly what it is that you are selling.

    Having hanging displays that are above the booths around you, tend to draw in more people. Be sure to choose displays that are going to compliment your sales process rather than be a distraction.

    If you need help with deciding which displays to use in your space, give us a call and talk to a pro at Trade Show Display Pros 877-389-8645.

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