Trade Show Display Pros | TradeShowDisplayPros.com

Trade Show Display Pros

The TradeShowDisplayPros.com blog

  • Advantages of Using Pop-Up Display Stands at Trade Shows

    Trade shows provide an excellent opportunity to market your product and expand your business. When you set up an exhibition booth, you need creative ways to showcase your brand, products, and services. A pop-up display is one innovative option that can help you stand out at trade shows. Here are some of the advantages of these types of displays.

    Lightweight and Portable

    The traditional displays have many parts, and it becomes challenging to carry them as they are heavy. But pop-up displays are lightweight and portable. The frames are made of lightweight materials, which can be folded easily for convenience.

    Easy to Set Up

    Many people assume that pop-up displays are difficult to assemble when compared to stand-up or table-top banners. But that’s not true! You can put them together quickly in a hassle-free manner using self-locking magnetic arms.

    Attractive

    Trade shows will have hundreds of people, and getting their attention is crucial to making your exhibition a success. Pop-up displays capture the attention of the audience while they pass by your booth. You can place them creatively in prominent places to draw attention.

    Customizable

    Pop-up displays offer you the versatility that you can’t get from other displays. You can change the design to align with your brand logo and design. You can change colors to suit the theme and objectives of the exhibition. They also come in a variety of sizes to suit your requirements.

    Easy to Store

    As pop-up displays are customizable and retractable, you can easily store them without occupying much space. They are compact, and you can transport them easily on flights for distance trade shows. They can be taken wherever you need to go for trade shows and exhibitions.

    More Space for Brand Message

    The message on trade show displays should be large enough for the audience to notice it immediately. Traditional displays usually don’t provide enough space for brands to leave a detailed message. However, pop-up displays offer more space for making creative marketing campaigns efficiently.

    Professional Look

    A pop-up display is the best advertising option when you use creative images, logos, and designs. It gives a professional look to your overall marketing campaign.

    Budget-Friendly

    Although digital displays are effective in trade shows, they can cost you a lot of money. But pop-up displays are a cheaper way to make your exhibition stand out. It requires fewer people to load and set up the display, cutting down the transportation and operational costs.

  • 7 Creative Things to Put on Your Digital Trade Show Displays

    Having the latest trade show technology should be the top priority for your overall marketing efforts. You should stay up to date with the current trends to attract an audience at trade shows. Digital trade show displays such as LED screens, virtual reality, and digital signage are state-of-the-art products to engage attendees.

    If you have all the gadgets, you might still wonder what to put on your digital trade show displays to pull the audience to your booth. Here are seven creative things you can add to your digital products to present visually appealing content.

    1. Information About Products and Services

    Educating the masses about your products and services is a great way to use digital displays. These displays can help people know more about your brand and begin to explore your products. It’s an excellent way to increase brand awareness and bring more leads to your business.

    2. Brand-Focused Content

    If your brand is new to the market, using signage to tell more about your brand is excellent for creating curiosity. Use innovative and creative approaches to introduce your brand. When people spend more time in your booth, make it a point to give detailed content with a proper demonstration by your staff.

    3. Testimonials and Reviews

    Many individuals make up their purchasing decisions based on the reviews and testimonials they read or watch. Presenting moving and engaging testimonials will undoubtedly draw attention, and people will begin to gather more information about your business. You can show video testimonials or text reviews.

    4. Real-Time Social Media Updates

    Most organizations maintain social media pages to build a customer base. If you have a huge fan following on social media, you can provide real-time updates on your digital trade show displays. It can help add more followers and customers to your business.

    5. Help Attendees Navigate Using Digital Displays

    Place digital displays outside the trade show to help the audience navigate their way to your booth. Use arrows, emoticons, and popular social media symbols to engage the audience.

    6. Product Demonstrations

    Create short clips about each product, demonstrating their features and applications. Play them on digital screens so that interested attendees will know more about what you have to offer.

    7. Use Virtual Reality to Create Engagement

    Augmented reality or virtual reality has garnered significant attention in terms of giving a live experience to the viewer. You can use this technology at your trade shows to creatively engage the audience and build brand awareness.

  • 5 Reasons Why You Should Use Table-top Displays at Trade Shows

    Trade shows are an excellent opportunity for companies to showcase their brand, get more business contact, and increase their customer base. It’s essential to build an exhibition booth that attracts attendees.

    When you walk across different booths in a trade show, what captures your attention the most, and what do you remember as you walk away? These are the question can help you to design an exciting and inviting booth. Table-top displays are a cost-effective option to attract more attendees at trade shows and conferences. Here are some of the reasons why you should use table-top banners and displays at trade shows.

    1. Budget-Friendly

    Table-top displays are cost-effective when you compare them with larger displays. They offer great visibility if used creatively. Table-top pull-up banners and retractable banner stands are suitable for making information available at a glance.

    2. Customizable to Suit Your Creative Ideas

    Drawing people’s attention is the objective of an exhibition at a trade show. Your table displays are ideal ways to spark interest in your products and services. You can customize your table-top banners with lights and table throws. Display your brand’s logo in a prominent place on the table, so it is noticeable to those who pass by.

    3. Easy to Handle

    As the table-top banners are lightweight, they are easy to move around. You can fold them and transport the retractable banner stands and retractable pop-ups. Plus, you don’t need a large group to load and unload your table-top displays. Having a display that is easy to set up gives you more time to interact with your business contacts.

    4. Product Awareness

    Table-top displays that are well-placed can be head-turners at the trade show. The attendees will stop by and take a look at your products, services, and brand. It increases brand awareness and helps you reach a larger crowd quickly.

    5. Versatile

    Table-top displays can be used in many ways. You can place it at an exhibition booth, corporate event, or street fair. Table-top pull-up banners and retractable pop-ups will serve you well in any venue.

  • 5 Tips to Make a Better Trade Show Exhibition Booth

    We’re often told not to judge a book by its cover. But inevitably, the outward appearance of something will draw our attention. Similarly, building an attractive exhibition booth is essential to drive more traffic at a trade show or a conference. The attendees ignore monotonous booths that do not make an impression. So how can you make your trade show displays noteworthy? The following are the five tips to make a better trade show exhibition booth.

    1. Identify Your Goals

    Are you trying to sell your product, or are you looking to connect with other businesses? Identifying your goals before setting up the exhibition booth is important to make the necessary arrangements. If you intend to sell a product, earmark a place for payment and place table-top banners to provide details and discounts on your products and services. If your exhibition’s objective is to network with other businesses, have seating arrangements for meetings and marketing activities.

    2. Let Your Display Table Speak About Your Brand

    Be creative about how your display table should look. Make sure to use table-top banners and pull-up banners to give immediate details of your brand. Get a table cloth with your brand logo to make an impression. A visually appealing table set up can be a head-turner in a trade show.

    3. Keep Your Brand’s Theme Consistent

    When you set up the exhibition booth, the design must reflect your brand’s theme across all materials. The colors of your banners should align with your brand’s aesthetics and theme. Whatever you do, let it be relevant to your brand and reflect its core ideas.

    4. Make Videos and Slide Shows

    Create videos and slide shows that talk about your brand. It can be a form of advertisement or informational videos to help people understand your business. You can use digital trade show displays to show your slide shows and racks to mount your LED screens. It will help you draw more attention to your booth.

    5. Make Your Exhibition Interactive

    Hosting interactive games and activities will help you keep attendees at your booth longer, giving them more time to learn about your product. Organize games and give away prizes to winners. Attendees love to take part in fun activities at trade shows.

  • Here’s what you should expect to see when trade shows return

    by Bryan Kilpatrick

    Trade shows, for most industries, are expected to make a comeback in 2021. And, they should; face-to-face connections are important in any context, but especially so when most of the world hasn’t had a chance to do so for the majority of a calendar year. But as we push forward, we must do so in a safe manner. 
    Fortunately, trade show organizers are laying out plans for reconfigurations to allow for adequate social distancing in addition to other safety implementations such as temperature checks, separate entrances and exits, face mask requirements, and more. Plus, there’s a growing number of display products available that can help presenters effectively communicate their brand or message while also contributing to the safety of show attendees. These products, while maybe not required, will be strongly encouraged, not to mention a vital part of any success organizers will have with hosting shows in the midst—or, optimistically, at the tail end—of a pandemic. For exhibitors, proving to attendees who can potentially end up as clients, customers, or business partners that they're able to balance the need for in-person interaction with taking necessary safety precautions will be important and, hopefully, rewarding.
    So, what are those safety precautions, exactly? And, how will they look once trade shows really start kicking into gear again? A pair of safe and successful U.S. events that flew under the radar during the summer of 2020 could reveal the answers to those questions.
    • Reduced capacity
    • Makeshift individual rooms within convention areas
    On the surface, it would seem like a larger open space would be best when trying to accommodate social distancing guidelines. However, individual rooms work for limiting gatherings and help with keeping track of who was in which space during specific periods of time. Banner walls—particularly, those that come in kits with attachments that allow them to be configured into rooms of various sizes—are a great solution for creating separate spaces on the fly.
    • Staggered arrival times
    • Wider aisles with medians and signage
    Directing the flow of traffic is a relatively simple way to encourage social distancing, especially when considering people are already conditioned to it in grocery stores, on actual roads, etc. Guardrails equipped with banners featuring instructions, advertisements, or other information make for a nice separator. Strategically placed floor decals can help ensure attendees are keeping their distance and headed in the right direction.
    • Recorded public address announcements reminding exhibitors and attendees of protocols on a timed loop
    • Plenty of signage displaying safety warnings, reminders, and requirements
    Window decals and other signs conveying mask requirements, distancing and sanitizing reminders, and other pertinent information should be seen by people long before the enter the facility. That signage can come in many forms, from simple wall decals to sturdy A-frame units, or even stands equipped with a sign and hand sanitizer dispenser.
    • Temperature checks for event staff and exhibitors
    • New sanitation measures
    In addition to event staff more frequently cleaning surfaces, exhibitors themselves will need to take action to ensure the cleanliness of their individual booths. Hand sanitizing stations that double as eye-catching banner stands complete with brand messaging and other information are a great inclusion. Anti-microbial table covers and films that can be applied to virtually any rigid surface can help curtail the spread of viruses. And protective shields aren’t a bad idea, either, particularly in—but not limited to—situations during which the physical exchange of information is necessary.
    • Elimination of on-site concessions
    • iPads for check-in and traffic tracking
    Event staff can be placed and each entrance and exit to record the information in real time, or the use of iPad stands as check-in and check-out stations could be implemented, with staffers monitoring the data and acting accordingly in an effort to manage traffic.
    With all of this information in mind, it’s time to start thinking about how to prepare for a different, but still entirely functional and beneficial, trade show landscape. By planning ahead, you can take advantage of all of the special discounts being offered and avoid the inevitable price hikes—and added stress—brought on by the last-minute craze that will undoubtedly occur as these shows draw nearer.
    For more information on these and other trade show products, contact a Power Graphics representative today.
  • Trade Show Display Stands to Help You Brand Your Business

    Creating a positive impression at a trade event is very important for small and medium-sized businesses. Businesses must represent their brand, products, and services in the best possible way. Thankfully, with trade show displays, you don’t have to break the bank to do so! Portable and budget-friendly banner stands like the ones mentioned below are perfect for getting your brand message to a wide audience.

     Retractable Banner Stands

    Retractable banners, also known as roll-up banner stands, are the most commonly used banner stands. One of the main benefits is that they can be set up and taken down easily and quickly. They are popular because they are inexpensive and can be found in a wide range of sizes, styles, and price ranges.

    Fabric Banner Stands

    These are the perfect alternative for pop up stands and traditional banner stands. Fabric banner stands are available in different sizes and shapes, so they can serve different purposes for marketing products and services. The push-fit provision in these banners allows users to set them up quickly without the need for special tools. Plus, the fabric covers on these displays are washable and changeable. You can order additional covers separately for quick replacement.

    Tension Fabric Trade Show Displays

    Like traditional banner stands, tension fabric trade show displays use the same graphic material on both sides to give them a consistent look. The graphic material is stretched across the frame system, and dynamic shapes and depth in these stands attract potential customers. These displays can be easily folded and shipped without causing damage.

    Table Top Banner Stands

    Table top banner stands can be placed on tables and counters to gives details and features about products or services. These are portable and easily included in larger display areas.

     

    Contact us for help selecting the marketing tools that fit your budget and make the greatest impact on potential customers.

  • The Best Things about Using Retractable Banner Stands

    Retractable banner stands are very popular because of their affordability and many uses. They are commonly used at trade shows, sporting events, fundraising programs, and presentations. You can also find banner stands at restaurants, educational institutions, and retail stores. Some of the other advantages of using a banner stand include:

    Easy to Use

    Retractable banner stands do not take long to set up or to take down. The banner can be pulled off from the base and can be affixed to the support pole without help from others. This makes them a viable alternative to large booth displays.

    Versatility

    Retractable banners are cost-effective when compared to other trade show displays. Because of this, you can interchange banners for seasonal promotions or use them at multiple trade shows. They can display different kinds of information and graphics to meet all of your promotional needs.

    Mobility

    Retractable banner stands are called so because they retract entirely into an aluminum base. The stand is compact enough to fit into a traveling case, and the case can fit into small places like the trunk of your car. They can be easily carried to venues while keeping the banner safe and undamaged.

    Affordability

    Retractable banner stands are available in various budget-friendly options ranging from lightweight to deluxe to match your price range. This can also make it worthwhile to have more than one display, depending on the size of your marketing event.

     

    Retractable banners can create a long-lasting impression on potential clients and carry your message to a wide audience. Connect with us if you are looking for trade show displays that fit your requirements and budget. We have something for everyone, including fabric trade show displays, pop up screens, and table top displays. We can also suggest a display that’s right for your next event.

  • How to Get the Most Out of Your Trade Show Experience

    A trade show is a gathering of experts, investors, business leaders, enthusiasts, media, and customers—all under one roof. Unlike cold calling, trade shows provide a face-to-face marketing opportunity to connect directly with customers and prospects. Exhibiting at a trade show provides a multitude of benefits such as boosting brand presence, establishing customer loyalty, generating highly targeted business leads, and increasing sales. If you own a business or plan to establish a brand presence at a trade show, use these tips to get the most out of your experience.

    Promote Your Attendance

    Get the word out that you are exhibiting at a particular trade show with your website, emails, social media channels, etc. Invite your customers, clients, suppliers, and other contacts to attend the exhibition. Give them all the details, such as the location of your trade show and booth number. You can also contact the sponsor of the event to take advantage of the preshow marketing tools. Most of these tools will be available within the cost of your trade show exhibit space.

    Design Your Trade Show Booth

    When exhibiting at a trade show, make sure to keep the branding consistent throughout the entire booth area, including images, retractable banners, freebies, etc. The designs of your trade show displays should be bright enough to attract customers to your booth. You can also bring in digital signage and interactive touch screens to your booth for educating your customers, demonstrating your products, and engaging with your booth visitors.

    Be Friendly to Attendees

    Train your trade show staff to make visitors feel comfortable enough to stop and check out your booth. Greet guests and make eye contact with your attendees. You must also be mindful of the people near your booth and train your staff on ways to engage them with questions. Do not forget to thank attendees for spending time at your booth when they leave. You can consider providing food, beverages, and water bottles to those who visit your exhibit area.

    Engage People with Activities

    There are numerous ways to generate an audience to your trade show booth. Games such as trivia contests, casino-style games, prize wheels, jumbo board games, Plinko, matching contests, and quizzes can entertain your guests. You can also hire a musician, comedian, and other artists to make your booth stand out from your competitors. Close up magic, wire bending, digital caricatures, balloon twisting, and the human statue are some compelling forms of entertainment that help to generate a buzz and attract customers to your booth.

    Engage in Mindful Networking

    When networking at trade shows, engage with people and make new business contacts. Have enough business cards with your company information and contact details so that you give potential customers something to walk away with. Get to know the meeting points at the venue or reserve a small space in your booth to offer a private networking experience to potential contacts and customers. Instead of staying within your circle of acquaintances, start conversations with strangers to expand your networking circle.

  • Trade Show Ideas to Maximize Brand Visibility

    Exhibiting at trade shows is an effective way of gaining unique business opportunities in your industry. You get immediate access to potential customers, industry leaders, and business partners. It also provides you the opportunity to meet suppliers and resellers in a prospective market. Pulling off a successful trade show takes time, patience, a budget, and an efficient marketing strategy. Here are a few tips to ensure maximum brand visibility and success at your next exhibition.

    Plan Strategically and Ahead of Time

    Trade shows require a significant amount of resources to capitalize on the opportunity, so you need to start planning your event a few months in advance. More planning often equals less stress during the exhibition. Make a concise budget of all expenses and stick to it. Outline your end objectives and come up with a game plan. By outlining a clear idea of what you want to achieve by attending a trade show, you can set yourself up for success. This can also help you to consider all of the elements of your upcoming trade show.

    Measurable Goals

    A clear set of measurable objectives can guarantee you get the best return on your investment. Some common trade show goals include building a better relationship with clients, unveiling new products, increasing brand prominence, generating qualified leads, creating networking opportunities, gaining publicity, bolstering press coverage, learning about emerging industry trends, and more. By focusing on goal-setting, you can improve your profitability. Whatever objectives you set, make sure they sync with your marketing plan. Write your goals, educate your team on them, and continue to work towards achieving them. Make time to review your goals regularly and analyze their effectiveness after the trade show as well.

    Develop the Right Marketing Material

    During the planning phase, note all the marketing materials needed for the event. Business cards, brochures, sales sheets, lanyards, flyers, trade show displays, demonstration products, training materials for booth staff, signs, retractable banners, and display boards are some of the event materials to consider. You may also need promotional items such as balloons, key chains, tote bags, t-shirts, water bottles, headbands or other products to hand out to everyone who visits your trade show booth. Make sure you align these marketing materials with your brand logo for maximum reach.

    Create Interactive Experiences

    Interactive touch screens can help to drive engagement at trade shows. You can embed touch screen technology in walls, panels, or tables to deliver your brand story or product information. Make use of virtual reality to bring your brand and products to life. It can attract attendees and provide a unique educational opportunity. You can also use digital technology to combine gaming with touch screen and motion recognition technology for an interactive experience. Another method is to invite attendees to recharge their batteries, literally and figuratively. A charging station can draw people in and encourage them to stick around for a while.

    Offer Contests and Giveaways

    Everyone loves a chance to win. Hosting games and contests can attract people to your trade show booth. As these games and contests pique the interest of attendees, you can expect high foot traffic to your booth. Gaming consoles, matching contests, prize putt-putt, trivia games, Plinko, counting games, digital fishbowls, scratch-off cards, jumbo games, email sign-ups, prize drawings, and photo contests can encourage people to participate and win prizes. Whatever game or contest you decide to host, create a level of comfort and fun while making a connection that extends beyond the exhibition floor.

  • Creative Trade Show Ideas to Boost Traffic and Sales

    Unique trade show ideas and promotional concepts can help to differentiate your exhibits from the rest of your competitors. Trade show booths often take a lot of preplanning, so there is nothing more disappointing than a low engagement with your audience. Luckily, there are many proven methods that will help to bring the crowd towards your booth. You can incorporate these ideas to catch customer attention and find more prospective customers.

    Make a Visually Appealing Booth

    To help make your booth stand out, lighting is the key. Add lights to your displays to make your booth more visible and appealing. You can also place retractable banner stands with specific visual features for maximum impact. A uniquely designed signage can pull the crowd to your brand. Use a fabric banner to display your logo and product’s image in a large, attractive format. Be creative and consider neon designs to highlight your business content.

    Make it Interactive

    Many trade show attendees love to explore the latest advances in technology. As people like to experiment with new tech gadgets, give them the opportunity to play in your booth. Some top ideas include projected gaming systems, touch screen technology, remote-controlled drones, etc. Whatever technology you decide to incorporate, make sure you link it with your products, services, or brand.

    Organize Games and Contests

    Select trade show games and activities that educate your visitors about your brand and products. Happy crowds tend to bring more people to your trade show booth. With the help of games and contests, you can leave a positive impression on your clients. Trivia games, gaming consoles, social media raffles, counting games, and prize drawings are some great ideas for you to get started.

    Offer Memorable Freebies

    Giving away swag can send customers home with your logo and a positive impression. Offer items like reusable water bottles, phone chargers, seasonal products, notepads, flash drives, pens, coffee mugs, and lanyards that are imprinted with your logo. It can help your company to stay at the forefront of your customer’s mind even after the trade show ends. The more useful products you gift, the better will work as a promotional product.

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