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Trade Show Display Pros

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  • Top Benefits Of Using Custom Trade Show Displays

    Custom trade show displays are personalized to meet a brand’s special requirements, and these effectively convey a message if constructed properly. Among all the displays used at trade shows—like pop-up banners, digital displays, graphic displays, etc.—custom trade show displays are the most beneficial, as they help a brand create a visible identity. Discussed here are some of the other top benefits associated with using custom trade show displays.

    Represents Your Brand

    A custom trade show display will represent your brand well and convey a meaningful message. It’ll help people identify your brand, thereby enhancing brand awareness. They’ll give your business a unique identity, and they help with creating great first impressions. In short, they help businesses convert booth visitors into customers.

    Attracts Attention

    Custom trade show displays attract the attention of visitors. If you have designed the display right, then the target audience will flock to your trade show booth in no time. They will be interested to know more about your products and services, and they’ll eagerly try some of the samples on display. Once they’re at your booth, you can have one-on-one interactions to boost conversions.

    Enhances ROI

    Return on Investment (ROI) is something that every business owner seeks from trade shows and exhibitions. Custom trade show displays are cost-effective, as they can be used at multiple events. And since they hold up well, they’re a long-term investment. Moreover, they help with sales generation, so they can bring more revenue to a business.

    Helps You Stand Out

    Custom trade show displays help you stand out from the crowd. You can easily beat your competition with unique digital trade show displays. If your booth is impressive, many visitors will prefer visiting your booth over visiting the others; therein lies your first success. These displays will increase your brand's visibility and leave lasting impressions on the minds of potential customers, which will then translate into sales.

    Helps Forge Personal Connections

    Forging a unique identity for your brand goes a long way in business development. Custom trade show displays help develop personal connections with potential customers. They create more brand awareness, and once the visitors become aware of your brand, the displays make your business more approachable. They also help with building trust, as after a potential customer connects with your brand, they will feel confident making a purchase. And the more brand awareness you generate, the stronger your business’scredibility will be.

    Are you looking for the best customized trade show displays and accessories? Contact Trade Show Display Pros to order premium banners now!

  • Top Reasons Why Trade Shows Are Important For Businesses

    Even though technology has advanced to the point where now virtual marketing is the most sought-after method of promoting businesses, trade shows are still considered significant by many business owners. Many professionals see trade shows as platforms that put them in direct contact with their potential customers. And others believe that a pop-up banner can do a lot more than an Instagram post. Here are some reasons why trade shows are still crucial for businesses:

    Direct Contact With Potential Customers

    At trade shows, businesses can meet with potential customers face to face. Yes, conducting virtual interactions with target audiences is easier now, but in-person engagements are still incredibly valuable for those who are pushing products and services.

    At a trade show, you have a platform to show potential customers your products, and you can answer whatever questions they have. If you convey your passion well and demonstrate that what you’re offering can help them, marketing at a trade show is likely to be a successful endeavor.


    Also at trade shows, you can observe your competition and network with others in your industry. You can exchange ideas, give and get feedback, and form new business relationships. Reaching out to competitors can also be beneficial, as friendly competition and exchanging of ideas can lead to both yours and their business doing well. Many business owners use this platform to enter into partnerships.

    Expands Customer Base

    At a trade show, you can use items like digital trade show displays, custom banners, and floor graphics to get the attention of visitors. A trade show will also present an opportunity for you to showcase your brand to those who haven’t heard about it. With good booth displays, you can expand your customer base, as they’ll help with converting on-lookers into patrons.

    Instant Feedback

    Getting instant feedback is not just gratifying but helpful; with this you can understand your customer base better. At trade shows, you can demonstrate your products, distribute samples to visitors, and receive instant feedback. You can then analyze the feedback to see what’s liked and not liked about your products and services. Customers love when their feedback is taken seriously, and at a trade show you can demonstrate that you care about feedback.

    Enhances Brand Awareness

    Trade shows are great marketing events where you can promote your brand. And if you promote your brand effectively, trade show visitors will go home thinking about it. Your number-one goal at a trade show should be branding; more people should leave knowing about your brand.

    Increases Sales

    Many businesses report a surge in sales after exhibiting their products and services at a trade show. That’s because at a trade show you have an opportunity to impress an audience with your products, and if you successfully forge a connection with them, they are sure to try them out.

    If you’re looking for premium trade show displays that’ll promote your brand, get in touch with us to get these at affordable prices.
  • All You Need To Know About Pop-Up Banners

    If you’re an active participant at trade shows and exhibitions, you know how important trade show displays are. They are the first thing your potential customers will see when visiting your booth. You can go with tabletop banners, full-length displays, or pop-up banners, as all of these options are great for trade shows.

    Pop-up banners specifically are easy to set up, store, and carry. And with digital technology, you can now easily customize your pop-up banners to fit your brand’s image.

    What Is A Pop-Up Banner?

    A pop-up banner is a type of display that’s designed to pop up from the ground and display your company name, logo, and other important information. They are a great choice for small businesses that want to get their brand name out but don’t have the budget for more elaborate tabletop or pull-up banners. You can customize your pop-up banners with your logo, text, and images to create a unique brand message.

    5 Ways To Use Pop-Up Banners To Your Advantage

    Display Your Brand Name And Logo Prominently

    Pop-up banners are good at displaying a brand logo and name to booth visitors. You can use them to attract people who are walking by your booth, and then turn these visitors into customers.

    Set Up An Interactive Information Kiosk

    You can set up an interactive display. At such displays, visitors will click on items and learn more about your brand and products. You can include a lot of important information on the banners, or a display can allow visitors to interact with AI to learn more about your brand.

    Accessorize For Added Effect

    You can also add a flat-screen, AI-based interactive display to make things more interesting and grab the attention of visitors. This can be used to provide additional information about your brand, such as an FAQ. Allow visitors time to interact with the AI. An exciting element on your pop-up banner, such as an animation or a fun pop-up message, can make a big difference.

    Pair It With Other Advertising Products

    A digital display, tabletop banner, or step-and-repeat banner can make a bold statement at your booth and draw a lot of attention. Use pop-up banners to make a quick announcement, such as a last-minute sale or a unique product announcement. These are great for businesses that are trying to get the attention of visitors who are passing by and need to be informed right away.

    Big Impact In Small Spaces

    Pop-up banners are ideal for small spaces, where traditional tabletop banners would be too large. They can be used on a table or as a wall display to draw the attention of passing visitors. To make a bold statement and attract even more attention, combine a pop-up banner with other advertising products, such as a digital display, tabletop pull-up banners, or step-up banners.

    Pop-up banners are a cost-effective advertising tool. They make a meaningful impact, even at crowded trade shows and exhibitions. They are customizable and can be paired with other marketing strategies to create a unique and powerful marketing message for your brand.

    Browse through our latest collection of pop-up banners and other trade show displays before your next event. While you’re at it, don't forget to check out our latest additions, including digital trade show displays and our line of tension fabric trade show displays.

  • 5 Benefits Of Using Trade Show Shipping Cases

    Trade show display stands are an important part of numerous marketing strategies. They can attract a large number of potential customers and create a lot of buzz. Businesses must invest in high-quality display banners to stay competitive in today’s market. But large banners can be difficult to transport and set up. However, using trade show shipping cases makes transporting easier. Plus, they will secure your banners properly.

    Easy To Carry Around

    Trade show shipping cases are lightweight and portable. They also make it easy to store your trade show displays when they’re not being used. Trade show shipping cases are space-saving as well, so they’re ideal for those who don’t have a lot of available storage. Some of the best trade show shipping cases are simple and featuring easy-to-carry handles.

    Simple Setup Anywhere

    Trade show shipping cases are ideal if you have to transport display banners, but they also make banner setup easier anywhere, even in tight quarters. This is yet another reason why they’re an excellent tool for those who are looking to promote their business at a large venue. You can even make custom displays that are specifically designed to fit your trade show shipping cases.

    Options For Customizing

    You can get a customized trade show shipping case for any type of banner you have. There are places where you can get both digital trade show displays and tension fabric trade show displays. You can select from a variety of materials, including plastic, metal, and fabric. Some of the best trade show shipping cases are lightweight, which means they make it easy to transport display banners on windy days.

    Advertising On The Go

    You can market your brand by printing your brand information on a customizable trade show shipping case. This not only helps with marketing but also demonstrates to passersby that you care about what you have to offer. The best part is that you don't have to spend a lot of money to get a lot of attention. One thing’s for certain: you should definitely get shipping cases for your table top pull-up banner.

    Cost-Effective & Eco-Friendly

    Trade show shipping cases are both cost-effective and eco-friendly, which means they can last for years, and at no point do you have to worry about harming the environment. Some of the best trade show shipping cases are made from wood or metal, both of which are environmentally friendly materials. You don’t only help the environment but save a lot of money too if you purchase these cases.

    Trade show shipping cases are excellent for those who need to protect their trade show displays from the elements. Purchasing a high-quality shipping case is critical if your top priority is protecting your investment. There are numerous options available, which means it’s simple to find an ideal trade show shipping case.

    Visit our website to learn more about bespoke trade show shipping cases and how they can benefit your company.

  • Trade Show Pedestals: Here’s What You Need to Know Before Your Next Trade Event

    This post is dedicated to the unsung heroes of the trade show world: pedestal booths. Pedestal stands are like an unassuming breakfast cereal. They aren’t fancy like the retractable banners or table top pullup banner stands.

    But they are a trusted accessory that occupies center-stage at your trade show booth. While pedestals aren’t the focus of your booth, they do much of the heavy lifting to advertise on par with newer, flashier options like digital trade show displays. Read on to learn all about their uses for exhibitions.

    What Are Pedestal Stands?

    Also known as kiosks, counters, or podiums, a trade show design is incomplete without pedestal stands. It is the physical counter that hosts the exhibitors and their inventory. The booth top has a counter where you place the items you want to showcase to your audience. The emphasis here is on the product. But that doesn’t mean the booth on which the product is displayed should be empty. You can add inline displays, hang a fabric banner, or showcase printed graphics on the stall. These additions hook in your target audience even before they reach your booth.

    Most exhibitors display their company’s logo on the pedestal. This graphic is fine if your attendees recognize your brand just by its logo. However, you can get creative to attract them by utilizing this prime real estate. How about adding a funny one-liner or a witty question that stops an attendee in their tracks? Get creative and use pedestal stands to start a conversation with your audience.

    That said, there’s the temptation to cover every inch of the podium with graphics and banners. However, doing so can make your entire booth feel cluttered. Balance the graphics with intentional usage of white space to make your message stand out.

    Types of Trade Show Pedestal Stands

    The range of designs, sizes, and functions of trade show pedestal booths is immense. You can get them fully assembled or partially assembled as per your requirements. Some come with discrete counters with locking storage, while others include LED lighting for backlit graphics. Here are some of the popular trade show pedestal-stand types:

    • Custom pedestals: These come fully assembled and are usually made from wood. You can customize the counter to suit your specific requirements, including size, design, finish, materials, accessories, and shape.
    • Parsons: If you’ve ever walked into an Apple store, you may have noticed the hollow table-like pedestals. These are parsons, and they are more tables than counters. Despite their shallow frame, you can include accent lighting and charging stations to make them more appealing.
    • Backlit: These are the most popular models right now. You can light up your logo or brand name using LED strip lighting to create an excellent effect. Many come with fabric banner stands that light up as well.
    • Hybrid/Modular: These come partially assembled, and you set them up at the trade show. Since they come as separate pieces, they are lighter and easier to transport. Even if you lose or break one part, you can get the damaged part replaced without having to redo the entire stand.
    • Portable: Like the modular stand, portable pedestals can be easily transported. The difference is that you don’t require special tools to assemble these stands.

    Use Pedestal Stands Creatively to Hook Your Audience

    That’s it! You’ve learned all about the humble trade show pedestal stand. Browse different models and types and choose the best counters that meet all your requirements. If you don’t find what you’re looking for, connect with custom display banner makers. We can get one designed to match your specific needs.

  • 5 Costly Mistakes to Avoid at Your Next Trade Show

    Whether you love or hate them, you cannot avoid trade shows as a business owner. It’s where the most action takes place. You get to spread the word about your brand, showcase your products and services to your target audience, generate new leads, and convert them into customers and sales.

    Exhibiting at a trade show requires effort, time, and money. So, you must ensure that you get the maximum value out of it. Here are the top critical trade show mistakes to avoid at your next event.

    Mistake #1: Having a Poor Display

    If you aren’t pulling out all the stops on designing your trade show booth, you aren’t doing it right! Your trade show booth should be colorful, attractive, vibrant, and engaging. It should quickly draw the attention of your audience. A stall that doesn’t evoke emotions like curiosity, excitement, or joy won’t create a strong impression.

    Don’t make the rookie mistake of just putting a small table, exhibiting your products, and calling it a day. Doing so will make your audience walk right on by you. Instead, focus on adding suitable table top pullup banners, retractable banner stands, and more to create a stunning trade show display stand. If you have the budget, you can consider adding a backlit popup banner to make your booth stand apart from the rest.

    Mistake #2: Not Generating Buzz on Social Media

    It’s 2022, and everything happens on social media. If you aren’t promoting your upcoming trade show on social media, you’re missing a crucial part of reaching your target audience. Before the event, create anticipation about the trade show on your Instagram, TikTok, and Facebook. Organize small giveaways and get your target audience excited about the event.

    Mistake #3: Hiring the Wrong Person to Run the Booth

    Here’s another area where you cannot afford to make any mistakes. Many businesses hire temporary workers or interns to work their booths. That can backfire. The role of the booth attendant is not to stand there passively and hand out brochures to event attendees.

    The audience sees the employees at your booth as the face of your company. They should have the expertise to answer questions competently and convince customers to try your products.

    Mistake #4: Annoying Attendees

    No one likes to be ambushed at trade shows. While you cannot passively stand and hand out brochures, you also don’t want to bully people into listening to your pitches. Instead, you can focus on interactive demonstrations that engage your audience without feeling overly aggressive. Hosting games and puzzles is a great way to make the audience stop at your booth.

    Mistake #5: Failing to Determine Your Trade Show Goals

    Why are you attending trade shows? Is it to enhance brand recognition or collect leads? Whatever the reason, you must determine your goal before setting up the booth. Measure your results after the trade show to see if you have achieved the initial purposes. This step helps you identify what went wrong and what could be done better at your next event.

    Trade shows are an excellent business opportunity to land long-term clients and increase revenue. Avoid these five common mistakes to make your business stand out and achieve your trade show goals.

  • 4 Creative Types Of Videos To Use At Your Next Trade Show

    Heading to a trade show this summer? We're glad to report that the trade show scene is back with a bang and now attracting pre-2020 level crowds. With masks and social distancing measures out of the way, trade shows are drawing larger crowds than the last two years combined.

    So, if you want your booth to shine amongst the crowd, you need to ramp up your marketing game. This is where videos come into play. An attractive video displayed on your digital trade show displays can capture visitors' attention and get your message across. These displays are an excellent way to grab attention and get people interested in your brand, products, and services.

    In this guide, we’ll walk you through the top five video types that you can use at your next event to attract visitors to your trade show booth.

    1. Video Testimonials

    Never underestimate the power of an authentic customer review. According to a 2020 survey by BrightLocal, 79% of customers say that they trust online reviews as much as they trust a personal recommendation from a trusted friend.

    Testimonial videos are an excellent way to showcase the benefits customers receive by using your product or service. When potential customers watch others explain how they use your product, and what a difference it has made for them, your target audience will be more inclined to try out the product for themselves.

    Also, when walking through a trade show, if they see people like them using and speaking about your product, it’s likely they’ll be interested and check out what’s going on at your booth.

    2. Product Demonstration Videos

    A product demonstration video showcases how to use your product. This video highlights your product's key features and benefits and explains how the product works. Product demo videos also show examples of models (or real-life customers) using your product in their daily lives. The best product videos are crisp and highly engaging. They create more awareness about your products and services and they get trade show visitors to stop at your booth.

    3. Explainer Videos

    Unlike product videos, explainer videos are more detailed and give in-depth explanations regarding how to use your product. These videos can include frequently asked questions and customer interviews. Unlike product videos that have to be updated frequently, explainer videos are evergreen; they’re a long-term investment. You can make them a staple, along with your other trade show marketing materials like tabletop banner stands and fabric displays.

    4. Company Culture Videos

    These videos are super popular at trade shows as they give visitors a behind-the-scenes view of what goes on at your company. Company culture videos can be formal videos that explain your organization's mission statement and ethics, or you can make the video quirky, showing snippets of employees having fun at work. People love to do business with organizations that have a positive company culture. So, including a company culture video is an excellent way to make a good impression on trade show attendees.

    Trade show videos are great tools that can generate excitement, build curiosity, and educate prospects about your products and services. Use these four types of videos at your next industry event to attract your target audience and stand out from the crowd.

  • Physical Vs. Virtual Booths At Hybrid Trade Shows: Which Is The Smarter Choice?

    A hybrid trade show has a mix of both physical and virtual booths. These have gotten more popular because of the pandemic-induced restrictions on travel. Companies that are free from travel restrictions purchase physical booth space while global firms and those unwilling to travel exhibit using virtual booths and digital trade show displays.

    Any kind of business can use a virtual trade show display. If you prefer, you can skip the physical booth and exhibit virtually or vice versa; the choice is yours!

    So, which is better? Should you go the traditional route and rent a physical booth or should you exhibit virtually? Well, there are pros and cons to both approaches. In today's post, we highlight the pros and cons of physical and virtual exhibits so you can weigh all the factors and make an informed decision.

    The Pros And Cons Of Physical Exhibits At Hybrid Trade Shows


    • You can enjoy face-to-face interactions with event attendees. In-person networking is an integral part of trade shows; it is also an excellent way to generate leads and widen your reach. While virtual events also offer networking opportunities, they don’t generate the number of leads you generate at a physical booth.
    • You can enjoy a high level of engagement. Despite the advances in streaming and video technology, there is something charming about interacting with a real person who answers your questions and addresses your pain points.
    • You can impress your audience with a grand spectacle. A well-designed physical booth has the potential to be buzz-worthy. You can impress your target audience with a grand show by using high-quality trade show displays like retractable banner stands, tabletop pull-up banners, and floor displays.


    Attending a physical trade show is a lot of work. You've got to book the booth far in advance, and you have to pay a hefty fee to secure your space. You must plan the display materials as well, and you have to arrange booth staff's transportation and accommodations. Getting all this work done might become challenging, especially if you're traveling a long distance to attend the event.

    The Pros And Cons Of Using Virtual Booths At Hybrid Trade Shows

    Virtual booths are relatively new to the scene. Since digital technologies are popular today, it's possible for companies to attend trade shows virtually. Live streams, interactive digital webinars, and video marketing can give your company a presence at a trade show, even if you don't attend it in person.


    • Attending a trade show virtually is more budget-friendly as you don’t have to spend on travel and accommodations. However, a digital booth has to be decorated and marketed just like a regular booth. So, there’s the cost of the display and marketing materials to consider.
    • Virtual booths make it easy to attend trade shows in any corner of the planet. A company in Tokyo can exhibit in L.A. and vice versa. They’re great for expanding the global reach of your brand.


    One of the biggest drawbacks of a virtual booth is that you're reliant on technology. If your internet connection is spotty or your video files are in the wrong format, you're likely to have nothing but an empty booth with blank screens. So, stay on top of your technology and have a plan B in place to avoid any last-minute technical glitches.

    Which Is Better: Physical Or Virtual Booths?

    Why choose when you can have both. If budget isn't a constraint, you can rent physical and virtual booth spaces. Design your promotional and marketing materials so that your digital presence complements your physical booth and vice versa. If only one is possible, consider your goals and the potential benefits of both these options and choose the right strategy that best fits your business’ objectives.

  • 5 Best Types of Outdoor Banners and Signs

    Outdoor banners are one of the most versatile and effective ways to reach a large audience. Think about all the foot traffic that trade show displays get and the attention that outdoor signs attract.

    The biggest challenge for business owners is choosing the right type of outdoor banners that get their message across to the maximum number of people. In this post, we highlight some of our favorite outdoor banner materials and walk you through the durability, mobility, and versatility of these signs.

    1. Vinyl Banners

    When it comes to outdoor signs, vinyl banners are the most common. They are popular, thanks to their durability and affordability. You can get your banner printed on 13- or 18-ounce vinyl, depending on the usage. For temporary signs, you can opt for lower-weight vinyl. For heavy-duty usage, 18-ounce vinyl is an excellent choice as it provides increased tensile strength and greater durability. Trade show retractable banner stands use low-weight vinyl banners.

    Besides durability, vinyl banners also offer other benefits like exceptional image quality and display flexibility. Since vinyl banners can be rolled or folded easily, they are perfect for tabletop pullup banners and other retractable displays.

    To display vinyl banners outside, you can install metal grommets to the banner’s edges or hang it from a pole or rope using pole pockets. They are also compatible with banner stands and are perfect for situations where you require portability.

    2. Mesh Banners

    You have likely seen these banners at music festivals, concerts, and sporting events. They have a mesh-like appearance and allow light and air to pass through. When compared to vinyl banners, mesh banners are expensive. However, they can withstand the harsh outdoor elements and last for years.

    3. Fabric Banners

    Fabric banners score both on aesthetics and functionality. They offer gorgeous printed quality and are incredibly lightweight. They are made from polyester and do not crease or wrinkle easily. They are easy to transport and display. They also make an excellent choice for both indoors and outdoors. However, fabric banners are not suitable for outdoor usage when there is heavy rain, snow, or wind. Bad weather conditions can cause the fabric to rip, tearing the banner.

    While choosing fabric banner stands, look for materials that offer slight transparency. The light transparency allows light to pass through, making the colors more visible and brighter. They are usually hung from the ceiling or a canopy.

    4. Self-Adhesive Vinyl Banners

    As the name suggests, these banners are easy to stick on surfaces. They are generally used for storefronts. They are made using a thin vinyl material that is highly versatile and flexible. They are water-resistant and fire-resistant and are 100% removable. Just like regular vinyl banners, they are cost-effective and budget-friendly.

    5. Dibond Banners

    These banners have a plastic core wedged between two aluminum pieces, giving them a 3D look. They are incredibly versatile and can be designed in any shape. They are durable and lightweight, making them an excellent choice for outdoor usage.

    Wrapping Up

    Irrespective of the banner material you choose, keep the colors bold, letters big, and call to action clear to get your message across. Get in touch with banner printing experts to find the perfect banner that suits your business needs.

  • How to Use Outdoor Banners and Signage to Build Brand Awareness

    As an entrepreneur, one of the most crucial challenges you face in your business is to build brand awareness. Brand awareness is vital for companies of all sizes. It doesn’t matter whether you’re a small mom-and-pop establishment or a multinational conglomerate; brand awareness is critical. Brand recognition helps big companies thrive while it helps small companies grow.

    Brand awareness is the ability of a brand to be recognizable and ultimately remembered when a customer requires a specific product or service. Today, most business owners focus solely on digital advertising. However, studies reveal that a mix of digital and print advertising is essential for building brand awareness. Even today, print marketing is one of the most important marketing channels to enhance brand recognition.

    Print Marketing in the Digital Era

    Even though most business owners focus on digital, print advertising still plays a key role in marketing. Recent research numbers reveal that it is even more important than we assume. The latest research from Marketing Sherpa[1]estimates that:

    • 82% of survey respondents state that they like print ads seen in magazines, newspapers, etc.
    • 76% said they prefer brochures, catalogs, and flyers
    • 69% choose outdoor billboards, posters, and banner stands

    As you can see, one of the best and budget-friendly ways to boost brand awareness in your community is by using custom trade show banners and displays in areas that see plenty of foot traffic, like trade shows and other community events.

    Tips to Boost Brand Awareness Using Banners and Posters

    1. Keep It Consistent

    Ensure that your fabric banner stands, retractable banners, and other advertising material you use are consistent with the overall brand image. The colors, fonts, logo, and messaging on your banners should reflect the overall brand image you wish to project.

    1. Keep It Simple

    When it comes to the messages you use on your banners, simple should be your mantra. Using simple, easy-to-read statements is the best way to get your point across. Remember that your audience will walk or drive while reading your banner. So, keep it short, simple, and to the point to get your message across.

    1. Choose the Right Banner Type

    Outdoor signs and banners are available in a variety of materials and styles. Choosing a suitable banner plays a crucial role in determining the effectiveness of your message. For example, you can use tabletop banner stands at your trade show stall. However, if you’re displaying your brand message at a large outdoor event like a music concert or a baseball game, you can select large vinyl banners.

    Besides the type of banner, you also have to focus on the banner material. There are several materials like vinyl, mesh, and fabric that you can choose from, depending on the location and banner type.

    Final Thoughts

    The proper outdoor signage can help you create a cohesive brand image and improve brand awareness. Use these tips to find the perfect outdoor advertising banners for your business, and enhance brand recognition.

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