Trade Show Display Pros

The blog

  • Discovering Excellence: Selecting the Ultimate Trade Show Exhibit Partner

    With all the creatively decked-out booths, you want yours to stand out and make an impression. However, grabbing an audience’s attention with trade show displays can be challenging. That’s where the part of your designing company comes in to turn your vision into a vibrant reality. Here are tips for finding the right one and stealing that center stage.

    The Starting Point: Google

    Do you need a specific approach to verify that the firm making out your trade show booth is reputable and dependable? Google them to find out more. Type their name into the search field and visit their My Business Page or website to discover all the details about what they provide, including testimonials from satisfied prior customers!

    Check Their Record

    Prior customers can give you insight into the experience you might anticipate if you use a company’s services to build your trade show booth. Check whether they’ve received any accolades or expert recognition for their work. Contact them and request referrals from former customers. Repeat business is one of the best measures of true client happiness. Excellent testimonials and references are wonderful, but a client returning time and time again for new designs is indisputable evidence of customer happiness.

    Observe in Person

    A great way to find top-notch trade show display designers is to go to trade exhibitions and other live events. Check out the many booths, looking for carefully crafted displays that draw you in and highlight the company’s goods and services. Ask the exhibitor for the name of the designer or manufacturer of the booth when you find the ones you like. You’ll have a name to add to your list of potential agencies, and they’ll be gratified that you like their display.

    Ask for Recommendations

    It’s a good idea to ask for recommendations from well-known associations in your field, friends, family, and other knowledgeable event marketers. Popular blogs, organizations, and trade journals are frequently regarded as reliable information sources because they don’t want to damage their reputation by making poor recommendations.

    Crafting Your Perfect Trade Show Booth Design

    When it comes to marketing, there’s no one-size-fits-all solution. Your approach should be as unique as your business. That’s why trade shows are gems you can’t afford to miss. Your booth design isn’t just a backdrop. It’s your brand’s statement. It should show why you’re the perfect fit for your clients. That’s where Trade Show Display Pros steps in. We specialize in turning your booth into a showcase that stands out and stands for your excellence. Whether your booth is in a corner space or a grand stage, we’ve got you covered. We offer a range of trade show banners and trade show displays that fit your needs without breaking the bank. Don’t just exhibit, captivate.

  • How to Financially Plan for Your Next Trade Show Extravaganza

    Whether you’re a seasoned trade show aficionado or stepping into the expo arena for the first time, you’ve had a budgeting talk before diving into your yearly event strategy. Crafting the perfect trade show budget can be a bit of a puzzle. This article is a guide to savvy budgeting strategies and actionable tips, ensuring your booth with attractive trade show displays hits the financial bullseye for a triumphant outcome.

    Examine Your Goals and Expectations

    You must clearly understand your goals and the metrics by which you will judge your performance before you sign up for any trade show. Do you want to close sales, introduce a new product, build brand awareness, or produce leads? How many attendees, leads, or revenues are you anticipating from the trade show? How will you keep tabs on them and follow up? Your budget and resource allocation will be more effective if you have clear, detailed, and realistic goals.

    Creating a Budget for a Trade Show

    It’s time to break down the expenditures involved in achieving your trade show goals after you’ve settled on them. Divide your costs into four categories before generating your trade show budget:

    • The price of the exhibit
    • Service fees
    • Promotion expenses
    • Payroll expenses

    These categories should help you get a rough estimate of your budget. Then, multiply the sum of the money you intend to spend on your exhibit space by three. Your trade show budget estimate can be based on the national square foot costs for exhibit space if you cannot calculate your costs at specific events.

    Display Stand

    Your display stand will be the focal point of your trade fair, so you want it to attract an audience. A superb trade show stand has many elements, including design, hues, signage, and carpeting. Will you be renting or buying one? You must also choose between a personalized stand, a straightforward pop-up trade show display, and a modular exhibition stand. Depending on the sort of show you select, the price of your exhibition stand may change.

    Stay on Top of Your Budget

    Then, keep track of your trade show budget from start to finish. As you navigate the planning and execution phases, watch your actual expenses versus your projected budget. Measure your performance against those objectives and expectations you’ve set. You may also need to fine-tune your budget or strategy accordingly. When decking out your booth with stunning visuals and captivating displays, there’s a partner you can rely on: Trade Show Display Pros. Elevate your exhibit game with our expertly crafted trade show display stands that turn heads, draw in crowds, and create lasting impressions. Your show-stopping booth awaits. Just like your budget, it’s all about finding that perfect balance.

  • 5 Reasons Why Your Small Business Can't Miss Trade Shows

    In this digital era, everyone thinks the key to successful marketing lies in how well you can use online platforms. And many say that trade shows are a thing of the past, but this couldn’t be further from the truth. At a trade show, you can take your business to the next level!

    I get it. You’re probably thinking: “But is it really worth it?” Well, fear not! We've got you covered. Just read on to learn all the reasons why attending trade shows can be a game-changer for your business.

    1. Link Up With Customers Face To Face

    The ability to meet customers in person is one of the main reasons why you should go to trade shows. With so much reliance on technology, people don’t communicate as much—but many wish this wasn’t the case. The undeniable truth is that many consumers still like to meet the people they do business with, even though they can get products online without doing this. In short, gaining trust makes sales.

    2. New Opportunities

    Reaching out to new clients is one of the best things about trade shows. You can meet individuals who are interested in your products and services, and you can get a lot of attention by using trade show displays effectively. You may even convince some people to make a purchase right away.

    3. Assess The Competition

    A trade show is one of the only places where you can see what your rivals are doin; you can even interact with them. Take what you learn from other businesses to improve your own operations. It's possible that some of them are providing services you can provide as well. Essentially, you should use a trade show to improve your business so it can compete with other brands.

    4. Networking

    Trade shows are fantastic networking events for both small and large businesses. Here, you can interact with people who’ve never seen your products before, and you can also make industry contacts. Get the word out there that your business is looking for ways to add value to other businesses. You may even meet a business that’ll help you cut costs, speed up deliveries, etc.

    5. Receive Feedback Immediately

    Visitors at trade shows will give you feedback immediately. And you don’t have to worry about sugarcoating—they’ll be honest. You can also answer any questions people have. Just make sure you encourage open communication in advance. And always be receptive to criticism—don’t lash out on someone because they have the courage to tell you how they feel.

    Final Thoughts

    In the end, if you want to ensure your small business does well at an upcoming trade show, you need to start preparing now. Tell your customers about it and get everything in line. And of course, you’ll need all sorts of high-quality trade show displays and banner stands.

    That’s exactly what we sell at Trade Show Display Pros. Our state-of-the-art trade show display stands and cutting-edge trade show banners will propel your small business to the next level, and you won’t have to spend an arm and a leg. Check us out to learn more!

  • 5 Of The Best Advertisement Strategies For Small Businesses

    So you've got a real gem of a product on your hands! But how are you going to make sure the world knows about it, especially when there are so many innovative products coming out every day? Well, here’s the key: advertising! Do this right and you’ll have customers coming from all over to purchase your product. So, are you ready to become the talk of the town?

    Here, we've put together five brilliant advertising strategies that'll boost your business like never before.

    1. Social Media Promotion

    Since it’s easy to target the perfect audience for an affordable price, social media advertising is one of the most popular choices for small businesses. You can target certain demographics when advertising on social networking sites like Facebook and LinkedIn, and you can also reach out to folks you haven't communicated with before.

    2. Pay-Per-Click Promotions

    Pay-per-click (PPC) advertising can be good for small businesses, but you will have to fork over money to the search engine each time a user clicks one of your adverts. And since advertisers bid on the top spots in search engines, they’re the ones who establish prices for these spots—and let’s just say sometimes it can cost a ton to secure one of these spots.

    3. Email Marketing

    By 2025, it's expected that over 4.5 billion individuals will be using email. So, you’ll need an email marketing strategy to access all these people. You can construct email marketing campaigns using any of the popular marketing applications.

    4. Broadcast Advertising

    Broadcast advertising usually refers to TV and radio, but these days it can also include podcasts. Even though broadcast advertising, especially TV ads, might be too expensive for a lot of small businesses, don’t rule it out. Local TV and radio stations my charge less to advertise your business.

    5. Trade Shows

    Participating in a trade show can yield fantastic results for your business, especially if you use high-quality trade show displays. Here, you can interact with people who’ve never seen your business before, and you can also connect with previous customers. Additionally, you can see what the competition is doing, and you can connect with industry peers to boost brand awareness

    Bottom Line

    To recap, there are many advertising strategies for small businesses. Essentially, the more you advertise, the more attention you’ll get. And don’t forget that even low-cost advertising tactics can help you connect with your target audience effectively.

    If you want to take advantage of trade shows for advertising, make sure your small business has the best displays. You can get these at Trade Show Display Pros. We only sell the best trade show equipment, and everything is versatile and affordable.

    Check out our cutting-edge trade show displays to make your business sparkle like never before!

  • 7 Strategies You Can Use To Promote At An Upcoming Trade Show

    Small or large, trade shows present terrific opportunities for businesses that are looking to reach new customers. But how can you stand out from the pack when there are so many businesses presenting? Of course, planning ahead will do wonders, but there’s more to it than that.

    In this blog post, we discuss seven tips you can use to make your next trade show a big success.

    1. Use Social Media To Your Advantage

    Today, almost every event has a hashtag associated with it, and attendees can use it to share content on social media. Do the same thing with your booth. That is, make a custom hashtag and encourage booth visitors to share it. If it’s catchy, chances are it’ll spread quite well across social media.

    2. Encourage Early Registration

    In order to create some FOMO (fear of missing out), do early registration. Once people see others reserving a spot at your event, they’ll do the same.

    3. Tease A Launch Before Your Trade Show

    At trade shows, businesses frequently debut new products and services. Create social media posts, videos, and images that tease new products and services far in advance of the trade show. This way people will go to the trade show looking to participate in your presentation.

    4. Use Email Marketing

    Use eye-catching, customized email campaigns to emphasize event highlights, special deals, and registration information. Use a countdown to create excitement and increase registrations.

    5. Send Handwritten Invitations

    Invite current clients and prospective clients to your booth by sending handwritten invitations. This additional personalization makes a big difference. Incentives should always be provided so visitors are encouraged to visit the booth.

    6. Do A Podcast Before The Event

    Podcasts are great advertising tools nowadays, and in many ways they’re like pre-event promotional videos. Plus, a podcast can be a fun way to promote your event, and you may generate a following.

    7. Offer Freebies

    A time-tested method for promoting is simply giving things away. If your target audience receives something useful from you, they’ll be inclined to give you their business later.

    Final Thoughts

    In the fabulous world of trade shows, effective promotion is often the key to success. If you keep these seven tips in mind the next time you participate in a trade show, you can attract a lot of interest and generate more sales.

    And when you’re looking for best-in-class trade show displays, look no further than Trade Show Display Pros. We always have top-of-the-line trade show display stands in stock, and doing right by our customers is business as usual. Check out what we’re offering now!

  • Trade Shows Of The Future: How AI Can Help You Market Your Business At Trade Shows

    Hold on tight! AI is here, and it's ready to rock your world! No, seriously, it's already made its grand entrance and it’s turning everything upside down. Talk of artificial intelligence is all over the news and social media these days, so it shouldn’t come as any surprise that AI can help you at trade shows. But how? Well, the good news is that AI can help in a variety of ways.

    In this blog post, we’ll discuss how AI can help you at upcoming trade shows, so use the info here to make your next promotion a total success.


    To set up an effective trade show booth, you first need to plan. Thankfully, artificial intelligence can help with this. You can use programs to design the best trade show displays, and you can see how these are going to affect visitors before they ever lay eyes on them. With AI on your side, you won’t have to do as much trial and error, so you’ll be able to save both time and money.


    AI is making expo centers more secure, and you can use it to make your booth more secure as well. This is especially important for any function with a sizable crowd. Aside from automating and increasing the accuracy of procedures—like verifying participants' identities—AI can also be integrated with facial recognition and biometric registration technology to provide impenetrable security.

    Real-Time Data Analysis

    AI can analyze data gathered from trade show activities in real-time. For instance, it can track mobile app usage, social media interactions, and attendee comments.

    Lead Generation

    AI-powered, lead-generating technologies can automatically gather and evaluate information from a variety of sources. These technologies can assist marketers in locating potential leads, and they can qualify leads in accordance with predetermined standards.

    Audience Targeting At Its Best

    Targeting the right crowd at a trade show is made easier with artificial intelligence. AI tech can identify the people and organizations that are most likely to be interested in the goods and services you’re offering, and they do this by checking demographics and the online behaviors of trade show visitors.

    End Of The Line

    Harnessing the power of AI can catapult your business to the front of the pack, and if you show off your knowledge of AI at a trade show it’s sure to yield good results.

    But AI isn’t the end all be all. You still need good digital trade show displays and similar products to show trade show attendees just how ahead of the curve you are.

    At Trade Show Display Pros, we can help you harness the power of AI, and we can also help you find the best trade show display stands for your next trade show. These stands will make your business look professional, and they’ll accurately convey the messages you want to send.

  • Beyond The Booth: 7 Genius Ideas to Make Your Trade Show Booth Stand Out

    A trade show booth, which serves as the entryway to your business, is crucial for making an impact on potential buyers. Its design can be the catalyst that captures attention and entices people to look around further. So take the chance to highlight your business and stand out in a crowded trade show market. This blog post will examine seven brilliant ideas to help your trade show booth reach new heights.


    1. Make It Interactive

    Include something interactive at your booth as a fun approach to engage visitors with your brand. Interactive kiosks can involve letting visitors test out your product for themselves.


    2. Build a Game Show for Your Booth

    Gamification is a fantastic tool for motivating visitors to your booth. You can gamify your booth in many ways to engage visitors, such as through social media competitions, virtual reward wheels, and gaming apps.


    3. Include VR

    Virtual reality is a contemporary trend that has taken over the online world. With virtual reality, a person wears a headset over their eyes to virtually “enter” a world entirely made of digital elements. VR has many applications in the event industry, including producing games or demonstrating your products in action.


    4. Bring in the Outside

    Greenery has become popular in the design of trade show booths. When you add some plants, your booth will feel peaceful and serene, making your customers feel at ease.


    5. Unique Prizes

    Distinguish yourself from the competition with distinctive and appealing prizes during trade shows. Think outside the box and offer practical goods that fit your brand and appeal to your target market.


    6. Dynamic Photo Booth

    A fun, low-risk technique to entice people to gather around your trade show booth is to offer photo opportunities. When interactive components, such as branded filters, are added to a photo booth, you can improve engagement and brand exposure.


    7. Captivating Visuals

    Use compelling trade show displays to draw attention to your booth as a final but crucial step. Include top-notch photos, videos, and graphics that showcase your goods or services in a captivating and exciting way.


    In Summary

    These seven brilliant ideas will significantly improve your trade show booth’s ability to stand out from the competition and make an impression on visitors. However, working with a reputable trade show display manufacturer like Trade Show Display Pros help you to realize your vision and guarantee the most outstanding displays. With our knowledge and dedication to perfection, we can give you the ideal digital trade show displays that exemplify your brand and enthrall your target market. We also provide a broad assortment of displays in every size and style so that customers can find what they need within their price range.

  • Popping with Style: How Popup Displays Can Transform Your Marketing

    The success of your company’s trade show ROI depends on your capacity to draw customers to your exhibit. Investing in a vibrant portable popup banner for your space is one of the greatest ways to make sure you catch the attention of trade show guests. This blog will explore how popup displays can revolutionize your marketing approach, advance your company, and pave the road to success.


    Popup Displays Offer Versatility

    Popup displays can be tailored to meet your company’s unique requirements and are a versatile and reasonably priced option to spread your message. They can be the main draw of a trade fair or event booth as a table display because they come in many sizes or can be displayed in the background.


    Easy to Setup and Portability

    Popup displays are easy to set up and quickly disassembled into a small, lightweight box that one person can carry. This portability allows businesses on a tight budget to cut expenses by bringing their own trade show materials.


    Instant Impact

    Popup displays are intended to make an immediate impression. Passersby are drawn into your brand by their attention-grabbing designs, colorful visuals, and well-chosen placement. Popup displays may provide a lasting first impression on potential buyers, whether they are used at trade shows, exhibitions, or promotional events.


    Popup Displays Are Incredibly Durable

    For trade show booths and other promotional events, popup displays are a popular option. The durability of a popup display is one of its main advantages. Popups are made of durable materials that can endure being packed up and transported around because they are long-lasting. These displays won’t shred or collapse if they are bumped or jostled, in contrast to cardboard or other fabric displays.


    Increased Engagement and Lead Generation

    Popup displays are interactive in addition to being attention-grabbing, which increases engagement and generates more leads. Popup trade show displays entice guests to stay longer at your booth by offering an immersive and engaging experience, increasing the likelihood of fruitful interactions and lead generation.


    Bottom Line

    Popup displays are a game-changer for companies trying to make their imprint since they promote audience engagement, increase brand visibility, and make an immediate impression. Get top-notch trade displays, and see how your marketing campaigns will change. Working with a reputable and cutting-edge trade show display manufacturer like Trade Show Display Pros is crucial to realize the potential of trade show displays fully. With our expertise, craftsmanship, and commitment to quality, we can be your ideal partner to bring marketing dreams to life.

  • Let There Be Light: Make Your Trade Show Booth Shine Bright With Powerful LED Counters

    What’s new in banner stands for trade shows?

    Thanks to the drop in prices of LED lighting strips, it’s now more affordable than ever to make your trade show booths attractive with powerful lighting. Learn how to add lighted counters and banner stands to make your display pop and enhance the aesthetics of your trade show booth.

    Counters: A Powerful Workhorse of a Successful Trade Show Exhibit

    Your counters are the unsung heroes of a successful trade show exhibit. They provide the space for event attendees to stop at your booth and interact with the exhibit staff. Though a trade show booth has a simple and discreet construction, it plays a crucial role in building brand awareness and recognition. Most exhibitors use a portable counter that offers multiple functionalities, such as:

    • Greeting Area: A welcoming focal point to introduce attendees to your brand
    • Registration Desk: You can use the counter for lead capturing, free giveaways, and contest signups.
    • Storage Space: A lockable safe fixed under the counter provides the ideal space for sales staff to store personal items and other valuables like cash, business credit cards, and bags.
    • Product Display: A large counter is ideal for displaying and showcasing your products. You can also set it up as a product demonstration corner or testing area.

    Why Should You Upgrade to Lighted Counters?

    The human brain is strongly wired to seek light. Several scientific studies prove that when given a choice between one lit object and one unlit object, most people (75%) will choose the brighter one. Also, it’s natural for humans to turn toward a light source instead of turning away from it.

    Armed with that tidbit about lighting and human behavior, you can see why adding strategically positioned lights to your trade show booth helps to pull in foot traffic. When you have a brightly lit booth and counter, you capture attendees’ attention as soon as they enter the hall. Your exhibit acts like a lighthouse, directing and pulling in your audience. Depending on the colors you select, lighted counters add a futuristic and premium feel to your booth.

    Lighting Styles for Trade Show Booths

    Trade show lighting strips and bulbs are available in various colors to complement your brand logo and design. Besides colors, here are a few choices for counter lighting:

    • Backlit: In this style, the entire front panel is illuminated from behind. It adds a dramatic effect to your logo and brand graphics.
    • Edge-Lit: Edge-lit counters have a more artistic and high-tech feel. It’s an excellent choice for consumer brands, restaurants, and startups to give a more fun and casual vibe.
    • Under-Counter Puck Lighting: Puck lights are bulbs tucked out of sight beneath the trade show counter’s front edge. The light shines downward to illuminate the graphic below. It’s a great choice for luxury and other upscale consumer brands.
    • Halo-Lit: These counters cast a neon glow, adding a 3D feel to the graphics on your counter.

    Make Your Trade Show Booth Pop With the Right Lighting

    Stylish, functional, and well-lit trade show counters provide a great focal point for your event booth. It makes your display bright and attention-grabbing. Irrespective of whether you’re commissioning a new booth or upgrading an existing stall, consider using powerful and affordable LED lighting to add that finishing touch to your exhibit.

  • 7 Hidden Costs of Exhibiting at a Trade Show

    Trade shows are exciting business opportunities you don’t want to miss!

    Exhibiting at a trade show helps to raise your brand’s visibility, demonstrate your products and services, generate leads, and build long-lasting customer relationships that turn into profits. But trade shows can be expensive. It requires booking the venue, buying retractable banners, distributing free merchandise and pamphlets, and paying for booth attendees.

    While several costs are apparent, most business owners fail to factor in the hidden costs. This post discusses the top seven hidden costs of trade shows to help you better plan for an upcoming exhibition without overshooting your budget.

    #1: Furniture and Seating

    Your booth should feel welcoming and provide potential customers a comfortable space to sit and discuss with your employees. When setting up a booth, you’ll have to factor in the costs of renting tables, chairs, counters, literary racks, cabinets, and other furniture. If budget allows, you can set up an informal lounge area or martini bar to create a welcoming and relaxing ambiance for event attendees.

    #2: Drayage

    Also known as material handling, drayage refers to moving your trade show items and other related shipments from the delivery truck to your booth in the convention center. It’s a non-negotiable cost and depends on the weight of the materials you ship to the convention center. The show’s organizers provide the drayage services through union workers, and you’ll have to bear the costs.

    #3: Carpeting

    Most convention centers require exhibitors to use booth carpets so that banner stands and furniture do not damage the floors. You will need to have carpeting and the right padding beneath it. Though it’s an added cost, carpeting and other flooring materials create an inviting tone for your booth. They also provide support and comfort to your staff, who’ll be on their feet for much of the day.

    #4: Lead Retrieval Device

    You can use a physical lead retrieval device to gather the contact details of event attendees and build your business database of potential leads. Alternatively, you can use a digital mobile app to collect customer information, such as names and contact numbers.

    #5: Giveaways and Promotional Items

    Hosting a giveaway or distributing promotional items are excellent ways to drive traffic to your booth. Attendees are likelier to stop at your booth if you give them something fun and useful. Brightly colored items like light-up pens, branded caps, and bottles are popular and help increase your brand reach. That said, promotional items that attract the audience are expensive, and you must allocate a specific portion of your budget for your giveaway.

    #6: Cleaning and Trash Removal

    Trade shows usually run for two to three days or even longer. Every day, you must ensure your booth is as clean as possible to attract attendees. You can hire booth cleaners to provide vacuuming and trash removal services. Check with the show’s organizers about hiring cleaning services and the fees for it.

    #7: Hotel and Travel Costs

    When planning the budget for an upcoming trade show, factor in all booth staff’s travel and accommodation costs. Consider the air or train fare and local car hiring costs when exhibiting in distant cities and towns. Often, the show’s organizers recommend nearby lodgings at affordable rates.

    While trade shows are an effective way to promote your business, they can be expensive. Consider all the associated costs while preparing the budget.

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