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If this is the first time you’re attending a trade show, or you’re an expert at organizing trade show displays, you need to consider the best ways to save money at your next event. There's no denying that trade shows can be extremely beneficial for your business. But exhibiting at a trade show, or any other industry event, can be extremely expensive. It can blow a hole in your marketing budget, especially if you don’t keep a tight grip on your finances.

When attending a trade show, you have to budget for several things, including:

• Marketing
• Advertising
• Promotions
• Staffing
• Exhibition fees
• Freebies and other promotional materials
• Utilities
• Digital trade show displays
• Fabric banner stands and other displays

All these elements can cost a pretty penny. But the good news is that many of these expenses can be reduced with proper planning and preparation. And the best part is that you’ll still be able to set up a high-quality booth that attracts lots of potential leads.

Here are a few tips you can use to put up a spectacular trade show display without blowing up your budget:

#1: Choose A Modular Display

Choose a modular exhibition display stand that you can reuse at different events. You can adjust the modular display stand so it’s ideal for the current event venue and available space.

#2: Swap The Graphics

Buying brand new trade show displays for every event can be expensive. The better option is to just use new graphics. For example, if you have a tabletop pull up banner, you can replace the graphics without changing the whole display.

#3: Advertise The Event On Social Media

Make use of social media networks like Facebook, Instagram, LinkedIn, TikTok or even Pinterest to spread the word about an upcoming event for free on social media.

#4: Use Royalty-Free Images

Rather than spending a fortune on hiring an expensive photographer or paying for customized images, you can download royalty-free images and use them on your marketing materials.

#5: Avoid Hiring External Staff To Manage Your Trade Show Booth

External staff do not know your business well, and they won’t be aware of all the things that make your products and services special. External staff can also be expensive. Instead, train your own employees to handle trade show duties.

#6: Order Ahead

If you plan properly, you can order trade show display stands and trade show shipping cases even months before an event. Doing this ensures you avoid paying express shipping charges to get products delivered at the last minute.

#7: Be On The Lookout For Discounts

Sometimes trade show display stand manufacturers offer seasonal discounts. Purchase trade show displays during these times so you can save significantly.

#8: Exhibit At Local Trade Shows

Finally, participating at a local trade show can help you cut down on costs. When participating at far-away trade shows and events, you have to spend on accommodations, fuel, and food. Attending a local trade show that’s a short driving distance from your office can help you cut down on costs.

Use these tips to reduce your trade show expenses without reducing the quality of your presentation.

Just like many other things, trade shows and exhibitions have gone digital, in large part because the Covid pandemic necessitated this. If you’ve never heard of a virtual trade show before—and you’re looking to benefit from participating in one—read on!

What Is A Virtual Trade Show?

Virtual trade shows are a lot like traditional in-person trade shows; the main, obvious difference is that virtual trade shows are held online. At virtual trade shows, attendees can interact with companies and brand representatives, and this is what attendees would be doing at a regular trade show.

Benefits Of Virtual Trade Shows

The biggest benefit of a virtual trade show is that individuals from around the world can connect at one of these. Brands that are looking for maximum exposure are participating in virtual trade shows now because they understand how many individuals can be reached at these events. After all, a participant just needs good internet connection. Here are some more reasons why brands love virtual trade shows:

• Reach A Wider Audience: Virtual exhibition crowds are 8x to 10x larger than the crowds you’ll see at real world trade shows. You can put your brand in front of a larger audience for a low cost. And no travel is required, which is a huge perk in the post Covid-19 era.
• Increase Brand Visibility For A Low Cost: If you ask any trade show veteran, they will tell you that location matters at a trade show. Your booth needs to occupy prime real estate if you want to pull in a big crowd. But at a virtual trade show, you can maximize brand exposure without needing prime real estate. You can link trade show attendees to your site, and you can also display your most popular products and services easily.
• Engage With Interested Trade Show Attendees: Just like at a regular trade show, you can connect and engage with interested attendees at a virtual trade show. You can even make interactions totally personal by setting up one-on-one video conferences with prospective clients.
• Capture And Convert Leads: At a virtual trade show, you can use a variety of strategies to capture leads. You can engage with each attendee and seamlessly guide them through the sales funnel.

Make Your Brand Stand Out At A Virtual Trade Show

In the end, a virtual trade show is still a trade show. Therefore, all the rules of regular trade shows apply here as well. Here are a few tips you can use to make your booth stand out at a virtual event:

• Consistent Branding: Just like you would decorate a traditional trade show booth with trade show display stands, you need to brand your virtual booth as well. Use a tabletop pull-up banner or a pop-up banner to display your branding message, logos, and other information.
• Have Clear Audio & Video: Make sure that your camera and mic are working correctly. Do a trial run before the event to ensure that you're audible and coming across clear to the audience.
• Share Virtual Pamphlets: You would pass out pamphlets and leaflets to audience members at an in-person event, so you should do the same here. The only difference is that there won’t be any paper—everything is digital, of course.
• Practice Your Pitch: Prepare a short 30-second pitch. It should introduce your brand and your product/services. Practice the pitch ahead of time so you don't stumble during the livestream.
• Send Complimentary Swag To Attendees: For that extra touch, you can send attendees a real gift. Ask them to fill out a form with their contact details so you can send them free swag like t-shirts, journals, or desk organizers.

Since the world is moving online, it's no surprise that trade shows have gone virtual. Use these tips to make the most of your next virtual trade show.