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  • Buying Criteria for Trade Show Displays

    While purchasing trade show displays most businesses find price constraints to be a final deciding factor. This sometimes pushes them to compromise on quality, forcing them to accept substandard display materials. Low-quality display products have detrimental effect on the brand as people tend to equate their products to the displays. So here are some important criteria to get the most value from your investment in displays for trade shows and exhibitions.

    Quality Displays

    Displays designed for trade shows should be customized to suit the brand’s image, so the marketing team should look beyond the price and regard it as an investment. While planning the design, the content and layout manager in charge should ask designers to give quotes for displays that can last for around 4-5 years. While graphics will typically need to be updated every year to keep the content fresh, well-maintained tradeshow displays made of durable materials can last for many years, and top brands typically have a lifetime warranty on the display itself.

    Flexible Displays

    Invest in displays that are flexible enough to fit the changing needs of exhibition and marketing information that needs to be displayed. Pop up banner displays made from fabric panels are available in a wide range of designs and shapes, and several models of trade show displays are designed to allow for easy reconfiguration into a variety shapes and sizes. These can be used for multiple occasions and venues and by customizing the graphics to suit different trade shows, a single display can perform like several displays.

    Functionality

    Trade show booths function as display areas and workspace for booth staff. They give the space to make product demonstrations, share information about the brand, engage in meetings with prospective clients, and store essential personal and promotional materials. Purchasing display products like retractable banners for standard size trade show booth will give you a functional space to attract and impress potential customers.

    Ask the Professionals

    Design your displays with the help of banner designers experienced in making designs for trade shows. Displays designed by professionals can help with brand building and generating sales inquiries. These experts know how to plan long-term marketing campaigns through appropriate displays based on the image the brand wants to create. Some of these professionals even travel to large shows to help support marketing teams to design creative exhibits that can attract more people.

     

    As a business, you want to make sure you are getting the most out of your trade show. Keeping these tips in mind will help you to invest wisely in your trade show booth displays, helping you to get your brand out there and increase sales.

  • How to Maximize Your Trade Show Marketing Investment

    Participating at a trade show is an investment that includes buying booth space on the trade show floor, preparing giveaways, and setting up a display booth. Direct interactions with potential customers as well as combining both audio and visual elements to form effective trade show displays are simple methods used to generate sales leads at trade shows. Here are some strategies you can use to maximize return on investment (ROI) and increase visitor interest at trade shows.

    Multiple Promotional Activities at Each Phase of the Show

    Divide your marketing activities into segments, and focus on what you should be doing before, during, and after the trade show; doing this helps with tracking effectiveness. Start a promotional activity before the trade show and generate awareness using social media, email marketing, road shows, etc. To guide people to your booth, set up fabric trade show displays at strategic locations throughout the trade show floor. During the trade show, invite prospective customers with attractive booth presentations that will engage them in meaningful ways; explain how your products can solve their problems. Adopt an effective process for following up with each prospect—you want to turn those leads into sales, that way you can easily cover the cost of the trade show investment.

    Effective Networking Strategy

    Networking is an essential part of a trade show, and such is why marketing staff should use every opportunity to interact with prospective customers, that way they can better understand customers’ needs. Divide your sales team in such a way so one group is engaging the interests of curious onlookers while the other is closing sales deals with new customers. Encourage sales representatives to engage in face-to-face discussions with visitors while giving product demonstrations, and recommend they use casual talk while setting up meeting areas within the booth space.

    Unique Promotional Products

    At a crowded trade show where numerous brands are trying to outdo competitors by giving out informational brochures and pamphlets, it’s easy to get lost in the information overload. Instead of giving out information through the traditional modes, which are likely to land in the trash anyways, focus on sharing information through direct conversation or by putting up retractable banners that share a lot of details. Do not waste funds on cheap giveaways like pens, armbands, and paper weights, and don’t just give individuals items because they happened to walk by your booth. Use creative promotional products that present your brand in a positive light and give these to attendees who share their contact details with your staff.

  • Trade Show Trends to Capitalize On in 2019

    Every year marketers introduce new ideas during trade shows—some of these hit the bullseye while others are quickly forgotten. As we are already in the middle of 2019, some of the biggest trade shows like CES are already behind us. During these events, we saw a few new ideas that are already becoming hot trends in the trade show industry. Below is information on trends that can be used to upgrade a trade show booth.

    Multi-Sensory Stimulations

    To grab the attention of attendees and ensure that brand image has made both a positive and lasting impact, booth operators are now using multi-sensory technology. Combinations of multi-sensory stimulations—like sense of touch, smell, taste, sight, and sound—are being used to connect with people. Design a booth that offers an experience for visitors, and encourage them to enter by highlighting your multi-sensory technology near the entrance of your booth. Incorporating such technology boosts brand value.

    Strategic Lighting

    Lighting has been a basic necessity at trade show booths for decades. Use items like backlit pop-up displays, light panels, and recessed lighting to transform a booth space. Be creative when using recessed or hidden lights to illuminate special sections of the booth structure. Lighting can also be used to present products in unique and attractive ways that engage trade show attendees.

    Advanced Technology

    Many trade show booth designers have still not learned how to use new technology like virtual reality, 360-degree videos, holographic walls, and 3D projections—all of these pieces of technology can be used collectively to create visually-stimulating exhibits. At present, creative technology is being utilized by companies to give virtual reality demonstrations of products and services. Also, holographic pictures and video clips that are used on fabric trade show displays are now including company brand names, and these are currently popular in the travel and tourism industries.

    Innovative Use of LED

    Booth designers are now aiming for visual appeal in their trade show booths, and such is why many are using LED screens to create textured backgrounds in their booths to stand out from competitors. LED lights can be used to creatively highlight trade show displays and other elements that are part of the exhibit.

    The trends mentioned above are innovative developments in the trade show industry and they’ve captured the interest of exhibitors everywhere. If you decide to experiment with new trends, you should not lose focus on following up with potential customers—nurturing every lead is still priority number one.

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