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  • Why Designing an Impressive Banner Defines your Success

    Promotion is an essential part of every business, and banner advertisement is used both online and offline to attract new buyers and to make people aware ofthe brand. Banners have to be of the right size and color to grab attention and memorably inform readers. Here are some essential tips that can improve the success rate of your banners whether they are used for trade show displays, shop displays, or promotional activities in public places.

    Focus on attractive description

    Banner advertisements are created to tell people about a brand and educate them about the value it can bring into their lives. Effective descriptions in the form of catchy slogans and challenging phrases will encourage people to know more about the firm and its products.

    Focus on the purposeof advertisement

    Most people tend to forget about advertisements the moment it is out of sight unless it has managed to strike a deep chord or need in them. It is critical to understand the purpose and target audience whose needs will be met from the advertisement before designing a banner to make it effective. Products of established brands should have banners with special offers as their loyal customers need little encouragement to buy their products while new firms have to inform potential buyers about their brand, background, and products.

    Focus on call to action triggers

    Do you remember the last banner advertisement you saw or the message it was displaying? People are so inundated with banners across various resources that it is hard to keep track and difficult for marketers to make an impact. So besides focusing on color, fonts, and graphics of the banner stand being used to showcase new products in your store’s display window, remember to use words that will act as call to action triggers. These words should have sufficient impact on people walking past to encourage them to examine the store's wares or come back at a convenient time to shop just because they feel that the store has the products they need.

  • Are Trade Shows Effective?

    In a world dominated by social media and digital marketing, does it make sense to invest in trade shows? Why should you spend thousands of dollars to create brand awareness when a social media consultant can do it for a fraction of that cost? The reason is, with a little ingenuity and a little planning, trade shows can reap great rewards. Here are a few reasons why we think trade shows are worth the effort:

    ● Statistics Say So:
    It has been found that four out of five people attending a trade show will become a potential customer (CEIR: The Changing Environment of Exhibitions). Attendees spend about a number of hours at the show visiting various exhibits. Converting attendees to customers in a trade show is comparatively easier than sales calls. They’re right in front of you!

    ● Brand Visibility:
    If you are a small or medium scale company with a great new product, trade shows are a great opportunity to tell people about your business. Potential clients will be more engaged when they can see the product firsthand. This is much better than placing an ad in a newspaper when in all likelihood your brand is going to be buried under a pile of news content.

    ● Directly Meeting Potential Clients:
    An effective sales team can encourage attendees to use the product and experience its benefits firsthand. Since a majority of attendees are qualified buyers, you have higher chances of making a sale. But because you only have one chance to impress, make sure to do your best by using well-trained staff and effective trade show display products.

    Looking for quality trade show displays like banner stands and fabric displays? Call us!

  • 5 Uses of Banner Stands

    Banner stands are very popular as trade show displays and exhibitions. They come in a wide range of widths, heights, materials, and price ranges. However, their uses aren’t just limited to exhibitions and trade shows. We list five uses for you:

    ● To Give Directions:
    Banner stands in airports or office lobbies can be used to guide visitors and give directions. This is especially useful if you are in a busy place where people are likely to get lost. Put out banner stands to make it easy for people to find their way.

    ● Weddings:
    Using banner stands at weddings may seem a little odd, but they’re very useful. For example, if setting up photo booths is too expensive and beyond your budget, set up a banner wall with a creative wedding theme. Your guests can use this as a backdrop to see some great photos. You can also place pictures of the bride and groom on tabletop banner stands and use them as centerpieces. Or you could use tabletop banner stands to tell people what’s on the menu.

    ● Announce Specials:
    Got a Friday night special planned at your restaurant? Use a banner stand to showcase your menu. You can also use them outside your business to announce promo sales and other discounts. Are you a party caterer? Don’t waste money on visiting cards; use a banner stand to reach potential clients!

    ● Welcome Signs:
    Impress your visitors with cool welcome signs displayed on banner stands. They make for the perfect branding opportunity before the customer even sets foot inside your store.

    ● Explanatory Tools:
    Setting up a banner stand that explains the features of a product at an exhibition or trade show is an excellent strategy to promote your product. You can also use them as a reference to explain your product’s step by step process.

    Looking for banner stands and other trade show displays? Call us!

  • 3 Rules To Follow To Avoid Wasting Your Trade Show Budget

    The trade show and exhibition market are competitive and crowded. However, they offer plenty of opportunities to participating companies to grow sales and gain exposure. Trade shows can cost thousands of dollars in booth space, displays, and travel expenses. Without a proper budget, companies can waste too much money and time without seeing a significant return. Here’s what you can do to make a trade show profitable and avoid over spending:

    • Book Ahead of Time:

    Whether you’re looking to book a booth or you are planning to buy a trade show display, last-minute purchases are always expensive. Some services like electrical and cleaning could cost you an extra 10-20% if you do not book in advance. If possible, visit the exhibition venue at least six months in advance so that you have enough time to plan for what you will need for the show. If that’s not practical, get details from the show administrators so you can be properly prepared.

    • Book A Booth You Can Afford:

    Companies often make the mistake of booking booths that are too expensive. Yes, it is a trade show and you want to impress potential clients. However, with a major portion of your budget taken up on booth space, you have little money to spend on other essential expenses. It is also difficult to break-even with a big booth and the staff to manage it. Rather than large booths, customers are looking for a well-organized booth with products that are well arranged accompanied by knowledgeable staff.

    • Consider Booth Structure And Size:

    Trade show displays often come in standard and custom sizes. Custom designed trade show displays will be more expensive, where standard size banner stands and fabric trade show displays are very cost effective. For example, back wall displays usually come in a 20 foot configurations, but if you need a custom 18 foot wide display, you’ll need to budget for the extra customization costs. If you have an unconventional idea for your trade show display, speak to us a few weeks in advance – we can help!

    Looking for trade show displays? Call us at 877 389 8645 for more information…

  • The 7 Tips You Missed Before Your Last Trade Show

    Everyone in the business world has their first trade show experience at some point or another. After your first show, there always seems to be the most takeaways that you know you'd incorporate or do differently the next time. Below are some tips to hopefully give you a head start before your first or next show.

    Positioning

    Odds are, when you booked your last trade show, you didn’t give as much thought to “where” your booth was, until you arrived at the show. Once you’re at the show, it seems to be a lot more obvious where all the traffic is drawn to and where you wish your booth was at. Try to remember where the booth was that had all the traffic at your last event; most likely it was in the main walkway. Just like selling products, positioning at a trade show has a huge impact on your overall success. Remember, the earlier you book your booth, the more spaces you’ll have to choose from, so get a head start and book sooner rather than later.

    If you find yourself booking a space late in the game and you’re left with spaces that aren’t the most ideal, it’s not the end of the world. This is when it might be worth the extra investment to get directional pop up a-frame banners or floor graphics to point people in your direction. There’s always a place for display that will get people where you want them.

    Display Quality

    If your last trade show was your first trade show, you might have gotten shown up by the competition who weren’t experiencing their first rodeo. If you think back to the booths that had swarms of people around their booth at any given point in time, not only were they in the main walkway, but they probably had an irresistible display.

    Focusing on a stellar display may seem like frivolous spending of your precious budget, but you have to keep the study of human psychology at the forefront of your decision making process. People are naturally drawn to things that look good. Don’t make the mistake of slacking on the overall presentation of your trade show booth. You’ll regret it when your competitors are driving all the traffic to their booths with their immaculate trade show displays.

    Get Social

    Not only is it important to be social and outgoing at the show to create new relationships, but being active on social media will help your success tremendously. Start by creating a campaign on the platforms that you have established the most. This will help you let people know about the upcoming show and help you drive more traffic. A great way to get people excited about visiting your exhibit is by sharing sneak peaks or possible prizes/deals you’ll be featuring at the show. Give your followers an additional incentive to share the information you’re posting, by offering additional prize entries, or something creative that doesn’t cost you extra.

    A common mistake that exhibitors make, is getting carried away with the event and neglecting their social feeds during the show. If you need to hire an intern or someone to manage the engagement on your social media during the show, do it! Keep the excitement going and keep the feed updated throughout the event. Social campaigns during an event are a also a great way to gain new followers. Small giveaways for a “like” is a great strategy for this.

    Share What’s New

    Back to the human psychology, people love anything “New”. If you have products or services that haven’t been introduced to the public yet, share them at the show! Don’t worry; if you don’t have anything that is “new” remember that often times, when we work with certain products or services every single day, they don’t seem new to us, but to the rest of the world, it is new! That being said, don’t be afraid to tack on “New” to your displays that feature your products or services that aren’t widely recognized by the general public.

    If you’re looking for ways to display what is new, tension fabric displays or banner walls are a great way to showcase your product or service in a big way. These eye-catching displays will surely bring in the inquiries. If you’re looking to provide additional information, a table top display is a great solution for more content to go into further explanation.

    Be Nice

    While making your booth visually appealing is important and helps to bring traffic, don’t forget to bring it back to the basics of customer service. While your Expand banner stands might get potential customers in the door, it will be your charisma and customer service that makes the impression that lasts. Make the impression a good one; remember to smile and concentrate on forming quality relationships.

    Hold Your Horses

    It’s no secret once you’ve worked a trade show; they’re exhausting! It is easy to get antsy about leaving and you’re going to want to pack up as soon as the show starts dying down so you can beat the traffic and be done. The truth is, you never know when you’re going meet the person you were hoping to meet the entire show. While there aren’t any guarantees, a good rule of thumb is to plan on sticking it out until the end. I can’t tell you how many times I’ve met the most valuable contact of the entire show after the crowds died down. Good things come to those who wait and don’t pack up at the first sign of traffic slowing down.

    Analyze the Show

    You may have noticed at your first trade show, that you forgot to implement something to track how many people visited your booth, how much product you sold, or how many appointments you setup. Make sure you have things in place to be able to track your success. Everyone will measure their success differently based on their goals, so it is important to set your goals before the show and then implement a strategy to track it so you can do better at your next show.

    If you need help with any of your trade show booth design or layout, let the Trade Show Display Pros help! Give us a call at 877-389-8645.

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