Tag Archives: trade show displays

  • 5 Table Displays to Enhance Your Trade Show Booth

    Trade show booths are a great way to make a big impression on potential clients. A good tabletop trade show display can help draw attention to your booth and give visitors a reason to stop and learn more about your business. Here are five table display ideas to make your booth stand out.

    1. Pop-Up Banners

    Pop-up banners are a versatile and easy-to-use option for table displays. They come in various sizes and designs and are easy to set up and take down. Pop-up banners can display your company logo, branding, and key information about your products and services.

    2. Literature Racks

    Literature racks are a great way to provide potential customers with information about your business. They can be used to display brochures, catalogs, and other printed materials, giving visitors a convenient way to learn more about what you have to offer. They also allow you to organize your materials and keep your booth looking neat and professional.

    3. Tabletop Displays

    Tabletop displays are small, portable displays that can be used on top of a table to showcase your products or services. They come in various styles, including tabletop banners, tabletop pull-up banners, and tabletop display cases. They are a great way to attract attention to your booth and provide visitors with a closer look at your products.

     4. Table Throws

    Table throws are a simple but effective way to add a professional touch to your trade show display. They are available in various colors and designs, so you can choose one that matches your brand and complements your overall booth design. You can get creative and print relevant information on your table throw too.

    5. Digital Trade Show Displays

    Get compact digital displays for your tables and instantly draw attention to your business. With digital trade show displays, you can show visuals, videos, and presentations that can help visitors better understand what your business has to offer. They are an affordable and easy-to-use solution to grab the attention of those that pass by.

    Attending a trade show can be a great way to promote your business and attract new customers. One important aspect of a successful trade show experience is the design of your booth. The table in your booth can hold and showcase a lot of information for visitors if you plan your display well.

    Trade Show Display Pros has fantastic products for your booth, like tabletop banners, tabletop pull-up banners, tabletop flag stands, tabletop retractable banner stands, and more. These products will help you get noticed and stand out. Browse through our latest collection of trade show displays and tabletop banner displays for your next trade show.

  • How To Choose The Right Trade Show Banner Stand For Your Business

    Do you want to make a big impression at your next trade show? Having a large, well-designed banner is a great way to ensure that. But how does one choose the right trade show displays for their booth? Here are some tips that’ll help you make a decision.

    1. Functionality

    The best banners are versatile and easily customizable. Look for a banner that can be used indoors and outdoors, and it should work at all kinds of events. Also, ensure that it is easy to set up and take down; you don't want to waste time fiddling with it at the trade show.

    Pop-up banners and tabletop pull-up banners are the most popular options for businesses that want to reach large audiences.

    2. Size

    You want your banner to be eye-catching, but it also needs to be the right size. A reliable rule of thumb is that the banner should be about 1/3 the size of the space you have available. So, if you have a 10-foot by 10-foot space, your banner should be about 3 feet by 10 feet. Remember that you also need to leave space for other trade show materials, such as a table and chairs.

    If you have a small booth, tabletop banners and retractable banner stands are ideal, inexpensive options. You can also choose digital trade show displays to make more of an impact.

    3. Banner Material

    The material used to make your banner is important for two reasons: First, it should enhance the text and highlight your visuals. Second, it should be durable and easy to care for. Many banner materials are dual-sided, so you can print on both sides to maximize space. Look for materials that are easy to fold and lightweight; such materials are also easy to transport.

    Tension fabric trade show displays are often sought-after these days, and they provide an inexpensive way to display graphics and text with vibrant colors and clear images.

    4. Additional Accessories

    Many banners come with additional accessories, like a carrying case and a range of tools. Choose a banner that is easy to set up and doesn't require a lot of equipment. For example, tabletop pull-up banners are very easy to set up, and so are retractable banner stands; you just pull them up and their holders lock them into place. Some banner stands even come with a carrying case that doubles as a stand, and a few come with lights that’ll make your display more visible in a dark trade show hall.

    An effective trade show display can attract attention, promote your brand, and generate leads. But with so many options on the market, it can be hard to know which stands are best. Use these tips to choose the right banner stand for your next event.

    And be sure to check out our latest trade show display stands if you want high-quality results!

  • 6 Trade Show Banner Stands That’ll Help Your Business Stand Out

    Trade shows are excellent events that businesses use to market their products and services to the right customers. But to make the most of your trade show experience, you need to have the right trade show displays. Otherwise, you'll blend in with all the other exhibitors and won't make the impact you're hoping for.

    Here are the most popular trade show display stands:

    Tabletop Banners

    These are typically smaller and less expensive than other banner stands. They're a great option if you're exhibiting at a smaller trade show or if you're looking for a more low-key display. But don't let their size fool you: tabletop pull-up banners can still make a big impact at all kinds of events. They're easy to set up and take down, so you shouldn’t have any trouble using them.

    Retractable Banner Stands

    They are easy to use, set up, and look great. And they’ll ensure your booth has a professional look that’ll help you stand out from the competition. They're perfect if you're looking for a trade show display that can go anywhere and does everything.

    Pop-Up Banners

    Using these banners is a great way to make a big impact without spending much money. Plus, they’re easy to design and customize. And their portability ensures you can take them wherever you go. They can come in a variety of sizes and shapes, so you can find the perfect pop-up banner for your trade show booth.

    Outdoor Trade Show Displays

    These versatile trade show displays are designed to withstand the elements and can be used at a variety of events, including conventions, trade shows, fairs, and festivals. They can promote your brand and products from a distance or simply add a decorative element to your outdoor space. They come in a range of styles, such as flag displays, tube displays, and weather-proof displays.

    Digital Trade Show Displays

    Nowadays, more businesses are opting for digital trade show displays. And for good reason: digital displays are versatile, so you can display your content in a variety of ways. Plus, these can be used over and over again. They can be customized too, and your display can endlessly run a promo video to make a special impact.

    Tension Fabric Trade Show Displays

    Tension fabric trade show displays are the newest and most popular trade show displays. They are professional-quality and useable at a range of events. Plus, the print on these banners is crisp and easy to read. You can use them indoors and outdoors, and they're perfect for those who are traveling to many locations.

    Trade show display stands are great at showing customers that your brand is bold and beautiful. That said, they need to be complemented by other elements in your booth. In short, your booth should be constructed according to your requirements and objectives.

    Be sure to check out our latest collection of trade show displays on our site. With so many options to choose from, it’s likely you’ll find the perfect trade show display stands for your business.
  • 5 Useful Tips That’ll Help You Design An Effective Trade Show Banner

    Trade show displays don’t have to be boring! In fact, boring is the last thing a trade show display should be, considering these are supposed to attract trade show attendees to your booth. In this article, we’ll explain how you can create a bespoke banner that will wow trade show attendees, and we’ll also discuss different design options so you can choose the right one for your business.

    1. Keep Things Simple

    When it comes to trade show banners, less is definitely more. Your banner should be eye-catching and easy to read, and you should avoid overcrowding it with too much text or too many images. Stick to one or two points you want to get across and make sure they're clear and concise. A tabletop banner will be perfect in this scenario. And don't forget to leave some white space! After all, too much clutter will make your banner difficult to read.

    2. Use High-Quality Images

    Ensure that the images on your banner are high-quality and relevant to your business. Remember, people will be looking at your banner from a distance, so make sure the images are clear and easy to see. You’ll be competing with digital trade show displays, so the graphics your banners display will have to be top-notch.

    3. Use A Professional Designer

    If you want your banner to really stand out, you should hire a professional designer. They will be able to create a banner that is both visually appealing and effective at promoting your business.

    4. Make It Eye-Catching

    Bright colors will grab trade show attendees’ attention, and an interesting design will keep them engaged. Remember, your trade show display may be what potential customers see first, so it has to make a positive impact. Make sure the colors reflect your business, and avoid using too many gaudy designs. Tabletop pull-up banners can be used to bring more attention to your business.

    5. Get The Right Size

    Make sure the display is big enough to be seen from a distance, but it shouldn’t be so big that it's overwhelming. You want people to be able to see what you're selling from a distance, but you don’t want the display to take up a huge portion of the booth space. A good rule of thumb is to make your banner at least twice as wide as it is tall. This way, it'll be easy to see from a distance, no matter where your booth is positioned.

    Creating an effective trade show display isn’t always easy; that said, you should have some fun when creating one. With a little planning and the right tools, you can create a banner that will help your business stand out from the competition.

    And if you want to save some time, shop for banners and banner stands on our website today! Our digital trade show displays and tension-fabric trade show displays have helped hundreds of businesses participate effectively at trade shows. Check them out now!

  • Top 5 Features That’ll Make Your Trade Show Banners Stand Out

    A trade show banner is a big deal. It's usually the first thing trade show attendees see when they come to your booth, and if used right it can make a great first impression. But how do you ensure your trade show banners are useful and eye-catching? Here are five features that’ll set your banners apart from the rest.

    1. Bright Colors

    Bright colors are eye-catching and enticing, so you should use these when constructing a banner. And use a color scheme that complements your brand. Just make sure the colors are vibrant but not too bright. A well-designed tabletop banner will be a big hit if it displays vibrant colors in a well-lit environment.

    2. A Catchy Headline

    Your headline should be short, sweet, and to the point. It should grab trade show attendees attention so they’re interested in learning more about your products and services. You can use humor or include a relevant quote to make your banner stand out.

    3. A Professional Design

    First impressions are everything, so make sure your banner looks professional. Hire a graphic designer to create a custom design or use a template from a reputable online resource. The important thing is that you make sure your banner is well-designed and easy to read. Try things out on a tabletop pull-up banner, as it’s usually easy to design on these, even if you’re a newbie.

    4. A High-Quality Banner

    A high-quality banner will last longer and look better than a cheap one. Invest in high-quality banner materials and a good banner stand so your trade show displays last for years. It’s also important to get quality printing so your banner looks crisp and sharp from afar. A tabletop banner is a versatile canvas on which you can print company messages, and it’s easy to use as well as portable.

    5. A Clear Call To Action

    Your banner should be displaying a call-to-action. What do you want people to do when they see your banner? Are you encouraging them to fill out a form? Are you offering a discount? Let people know what you want them to do, and make sure the message is clear and easy to understand.

    A well-designed trade show display can help you stand out from the competition, and it’ll even be able to compete with the digital trade show displays companies are using nowadays. Use bright colors, a catchy headline, and a clear call-to-action to make your banner more effective.

    Trade Show Display Pros is one of the largest suppliers of trade show displays, and we sell banners of all kinds. Whether you need retractable banner stands or digital trade show displays, we have high-quality products that’ll help you make your next trade show a success. Call us today to design a custom banner that’s perfect for your business.

  • 5 Critical Metrics That’ll Help You Determine Trade Show Booth ROI

    A trade show is an excellent platform for launching a new product and building brand awareness. And by using engaging trade show displays, you can capture the attention of visitors and convert them into paying customers.

    But the biggest challenge here is ensuring you’re getting the absolute most out of your trade show investments. It’s essential that you do a cost-benefit analysis at the end of a trade show to determine if such an event is profitable for you. You can do this by tracking the following metrics:

    Metric #1: Number Of Sales Made By Each Rep

    The primary reason why B2B companies attend trade shows is to win new customers and generate sales. The number of sales each rep makes is a metric that’ll help you determine whether or not you were able to meet sales goals. You’ll also need to track the average order value as well. Both metrics are critical when you’re trying to determine trade show booth ROI, and they’ll help you establish fair staff pay and sales strategies.

    Metric #2: Booth Visits

    The reality is that while trade shows are an excellent way to generate brand awareness, most booth visitors are unlikely to make a purchase on the same day. You need to follow up with interested visitors later to get them to convert. Hence, another crucial metric to track is the number of booth visitors that become qualified leads. Have a sign-in sheet at your booth and use this sheet later on to follow up with leads who you think have a good shot of becoming customers.

    Metric #3: Social Media Engagement

    Trade shows are an excellent way to increase brand awareness. You can measure this by tracking several metrics like social media mentions, site visits, online engagements, likes, shares, and reposts after the event. If you notice an increase in social media followers after the event, it means that participating in the trade show helped with increasing brand awareness.

    Metric #5: Customer Retention

    Your trade show staff might be more focused on closing new deals and capturing qualified leads. But what about your existing customers? For example, let’s assume that an existing customer visits the trade show. They are a prime target for your competitors! You don’t want to lose existing customers to your competitors, so you need to ensure that you treat existing customers like VIPs.

    Advance invitations, a warm welcome, and special treatment when they visit the booth are all a must. You can also provide access to special events and give exclusive goodies to make your current customers feel valued, reinforcing their loyalty.

    Metric #5: Sales Cycle

    Sales cycle is a measure of how long it takes (on average) for your trade show team to convert an interested lead into a paying customer. If the sales cycle is short, there’s a good chance you can sell a lot of products at an event. However, if your products are expensive, the sales cycle might be longer. In the latter case, you can alter your trade show strategy to focus more on capturing qualified leads.

    Get The Absolute Most Out Of A Trade Show

    Participating in trade shows is an expensive affair. You have to pay the exhibit fee, invest in versatile trade show display stands, pay trade show booth attendants, and spend on marketing. If you’re going to invest in a trade show booth, you need to ensure you’re getting maximum ROI from the event. The best way to determine the value of your investment is by tracking the five critical trade show metrics mentioned in this article. By understanding these metrics, you can determine what’s working and what needs to be fixed before the next event.

  • 8 Smart Ways To Save Money At Your Next Trade Show

    If this is the first time you’re attending a trade show, or you’re an expert at organizing trade show displays, you need to consider the best ways to save money at your next event. There's no denying that trade shows can be extremely beneficial for your business. But exhibiting at a trade show, or any other industry event, can be extremely expensive. It can blow a hole in your marketing budget, especially if you don’t keep a tight grip on your finances.

    When attending a trade show, you have to budget for several things, including:

    • Marketing
    • Advertising
    • Promotions
    • Staffing
    • Exhibition fees
    • Freebies and other promotional materials
    • Utilities
    • Digital trade show displays
    • Fabric banner stands and other displays

    All these elements can cost a pretty penny. But the good news is that many of these expenses can be reduced with proper planning and preparation. And the best part is that you’ll still be able to set up a high-quality booth that attracts lots of potential leads.

    Here are a few tips you can use to put up a spectacular trade show display without blowing up your budget:

    #1: Choose A Modular Display

    Choose a modular exhibition display stand that you can reuse at different events. You can adjust the modular display stand so it’s ideal for the current event venue and available space.

    #2: Swap The Graphics

    Buying brand new trade show displays for every event can be expensive. The better option is to just use new graphics. For example, if you have a tabletop pull up banner, you can replace the graphics without changing the whole display.

    #3: Advertise The Event On Social Media

    Make use of social media networks like Facebook, Instagram, LinkedIn, TikTok or even Pinterest to spread the word about an upcoming event for free on social media.

    #4: Use Royalty-Free Images

    Rather than spending a fortune on hiring an expensive photographer or paying for customized images, you can download royalty-free images and use them on your marketing materials.

    #5: Avoid Hiring External Staff To Manage Your Trade Show Booth

    External staff do not know your business well, and they won’t be aware of all the things that make your products and services special. External staff can also be expensive. Instead, train your own employees to handle trade show duties.

    #6: Order Ahead

    If you plan properly, you can order trade show display stands and trade show shipping cases even months before an event. Doing this ensures you avoid paying express shipping charges to get products delivered at the last minute.

    #7: Be On The Lookout For Discounts

    Sometimes trade show display stand manufacturers offer seasonal discounts. Purchase trade show displays during these times so you can save significantly.

    #8: Exhibit At Local Trade Shows

    Finally, participating at a local trade show can help you cut down on costs. When participating at far-away trade shows and events, you have to spend on accommodations, fuel, and food. Attending a local trade show that’s a short driving distance from your office can help you cut down on costs.

    Use these tips to reduce your trade show expenses without reducing the quality of your presentation.

  • 5 Benefits Of Using Trade Show Shipping Cases

    Trade show display stands are an important part of numerous marketing strategies. They can attract a large number of potential customers and create a lot of buzz. Businesses must invest in high-quality display banners to stay competitive in today’s market. But large banners can be difficult to transport and set up. However, using trade show shipping cases makes transporting easier. Plus, they will secure your banners properly.

    Easy To Carry Around

    Trade show shipping cases are lightweight and portable. They also make it easy to store your trade show displays when they’re not being used. Trade show shipping cases are space-saving as well, so they’re ideal for those who don’t have a lot of available storage. Some of the best trade show shipping cases are simple and featuring easy-to-carry handles.

    Simple Setup Anywhere

    Trade show shipping cases are ideal if you have to transport display banners, but they also make banner setup easier anywhere, even in tight quarters. This is yet another reason why they’re an excellent tool for those who are looking to promote their business at a large venue. You can even make custom displays that are specifically designed to fit your trade show shipping cases.

    Options For Customizing

    You can get a customized trade show shipping case for any type of banner you have. There are places where you can get both digital trade show displays and tension fabric trade show displays. You can select from a variety of materials, including plastic, metal, and fabric. Some of the best trade show shipping cases are lightweight, which means they make it easy to transport display banners on windy days.

    Advertising On The Go

    You can market your brand by printing your brand information on a customizable trade show shipping case. This not only helps with marketing but also demonstrates to passersby that you care about what you have to offer. The best part is that you don't have to spend a lot of money to get a lot of attention. One thing’s for certain: you should definitely get shipping cases for your table top pull-up banner.

    Cost-Effective & Eco-Friendly

    Trade show shipping cases are both cost-effective and eco-friendly, which means they can last for years, and at no point do you have to worry about harming the environment. Some of the best trade show shipping cases are made from wood or metal, both of which are environmentally friendly materials. You don’t only help the environment but save a lot of money too if you purchase these cases.

    Trade show shipping cases are excellent for those who need to protect their trade show displays from the elements. Purchasing a high-quality shipping case is critical if your top priority is protecting your investment. There are numerous options available, which means it’s simple to find an ideal trade show shipping case.

    Visit our website to learn more about bespoke trade show shipping cases and how they can benefit your company.

  • Physical Vs. Virtual Booths At Hybrid Trade Shows: Which Is The Smarter Choice?

    A hybrid trade show has a mix of both physical and virtual booths. These have gotten more popular because of the pandemic-induced restrictions on travel. Companies that are free from travel restrictions purchase physical booth space while global firms and those unwilling to travel exhibit using virtual booths and digital trade show displays.

    Any kind of business can use a virtual trade show display. If you prefer, you can skip the physical booth and exhibit virtually or vice versa; the choice is yours!

    So, which is better? Should you go the traditional route and rent a physical booth or should you exhibit virtually? Well, there are pros and cons to both approaches. In today's post, we highlight the pros and cons of physical and virtual exhibits so you can weigh all the factors and make an informed decision.

    The Pros And Cons Of Physical Exhibits At Hybrid Trade Shows

    Pros:

    • You can enjoy face-to-face interactions with event attendees. In-person networking is an integral part of trade shows; it is also an excellent way to generate leads and widen your reach. While virtual events also offer networking opportunities, they don’t generate the number of leads you generate at a physical booth.
    • You can enjoy a high level of engagement. Despite the advances in streaming and video technology, there is something charming about interacting with a real person who answers your questions and addresses your pain points.
    • You can impress your audience with a grand spectacle. A well-designed physical booth has the potential to be buzz-worthy. You can impress your target audience with a grand show by using high-quality trade show displays like retractable banner stands, tabletop pull-up banners, and floor displays.

    Cons:

    Attending a physical trade show is a lot of work. You've got to book the booth far in advance, and you have to pay a hefty fee to secure your space. You must plan the display materials as well, and you have to arrange booth staff's transportation and accommodations. Getting all this work done might become challenging, especially if you're traveling a long distance to attend the event.

    The Pros And Cons Of Using Virtual Booths At Hybrid Trade Shows

    Virtual booths are relatively new to the scene. Since digital technologies are popular today, it's possible for companies to attend trade shows virtually. Live streams, interactive digital webinars, and video marketing can give your company a presence at a trade show, even if you don't attend it in person.

    Pros:

    • Attending a trade show virtually is more budget-friendly as you don’t have to spend on travel and accommodations. However, a digital booth has to be decorated and marketed just like a regular booth. So, there’s the cost of the display and marketing materials to consider.
    • Virtual booths make it easy to attend trade shows in any corner of the planet. A company in Tokyo can exhibit in L.A. and vice versa. They’re great for expanding the global reach of your brand.

    Cons:

    One of the biggest drawbacks of a virtual booth is that you're reliant on technology. If your internet connection is spotty or your video files are in the wrong format, you're likely to have nothing but an empty booth with blank screens. So, stay on top of your technology and have a plan B in place to avoid any last-minute technical glitches.

    Which Is Better: Physical Or Virtual Booths?

    Why choose when you can have both. If budget isn't a constraint, you can rent physical and virtual booth spaces. Design your promotional and marketing materials so that your digital presence complements your physical booth and vice versa. If only one is possible, consider your goals and the potential benefits of both these options and choose the right strategy that best fits your business’ objectives.

  • Going Green: Use These Tips To Make An Eco-Friendly Trade Show Booth

    Looking for ways to reduce your carbon footprint and cut down on waste when you’re participating at a trade show? Use these awesome tips to go green and create a fabulous booth. You’ll be able to tell your customers you promote sustainability initiatives if you do.

    #1: Use Eco-friendly Banners

    When printing banners for your booth, consider using eco-friendly materials. Fabric and aluminum are great because they can be reused and recycled. You can use fabric trade show displays instead of plastic banners.

    #2: Reuse Trade Show Displays

    Instead of printing new displays and banners for each exhibition, you should consider reusing existing trade show displays. Invest in high-quality trade show display stands that’ll last a long time. On these displays, include your brand name, contact details, and other important information. If you do this, you can reuse these banners at other events.

    #3: Purchase LED Lighting

    You’ll need to invest in some high-quality lighting to make your trade show booth amazing. When choosing lighting for your booth, opt for LED bulbs that consume less energy when compared to traditional CFL and incandescent bulbs. Also, when choosing lighting, look for bulbs that have a higher star rating. The more stars there are, the more energy-saving the bulb is.

    #4: Invest In High-Quality Materials

    When you’re shopping for booth furniture, look for high-quality and sustainable materials. When you’re shopping for furniture, you need to keep longevity in mind. Purchase furniture that’ll last a long time. This way you get bang for your buck.

    #5: Go Digital

    Go green and give up the paper pamphlets. Most attendees don’t go through these anyways; they just toss them in the trash. These pamphlets are a massive waste of money and materials. Try digital pamphlets. Get attendees’ email addresses, and then you can send them digital pamphlets when this is convenient. This isn’t just an eco-friendly move; doing this will also turn more leads into sales. You can also invest in digital trade show displays; these will help you stand out at an event.

    #6: Be Prudent Before You Print

    Whenever it’s possible, try to cut down on how much you print. And when you print, make sure you print on recycled material, or use eco-friendly ink so you can boast a green factor. Eco-friendly ink is made from vegetables, which means producing it doesn’t harm the environment. You can produce some high-quality, vivid images if you print on eco-friendly materials.

    #7: Distribute Eco-Friendly Swag

    Swag can be found at every trade show. If you want to effectively promote your brand image and increase brand visibility, avoid plastic and invest in high-quality, sustainable swag. You can give out reusable stainless steel water bottles, bamboo pens, fabric tote bags, and notebooks that are made from recycled paper.

    Going green is not just good for the planet. You’ll also score brownie points with event attendees if you show you care about the planet. Customers today are focused on sustainability, and they appreciate businesses that care about sustainability. Think outside the box and figure out ways to minimize your carbon footprint the next time you participate at a trade show.

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