Small or large, trade shows present terrific opportunities for businesses that are looking to reach new customers. But how can you stand out from the pack when there are so many businesses presenting? Of course, planning ahead will do wonders, but there’s more to it than that.
In this blog post, we discuss seven tips you can use to make your next trade show a big success.
1. Use Social Media To Your Advantage
Today, almost every event has a hashtag associated with it, and attendees can use it to share content on social media. Do the same thing with your booth. That is, make a custom hashtag and encourage booth visitors to share it. If it’s catchy, chances are it’ll spread quite well across social media.
2. Encourage Early Registration
In order to create some FOMO (fear of missing out), do early registration. Once people see others reserving a spot at your event, they’ll do the same.
3. Tease A Launch Before Your Trade Show
At trade shows, businesses frequently debut new products and services. Create social media posts, videos, and images that tease new products and services far in advance of the trade show. This way people will go to the trade show looking to participate in your presentation.
4. Use Email Marketing
Use eye-catching, customized email campaigns to emphasize event highlights, special deals, and registration information. Use a countdown to create excitement and increase registrations.
5. Send Handwritten Invitations
Invite current clients and prospective clients to your booth by sending handwritten invitations. This additional personalization makes a big difference. Incentives should always be provided so visitors are encouraged to visit the booth.
6. Do A Podcast Before The Event
Podcasts are great advertising tools nowadays, and in many ways they’re like pre-event promotional videos. Plus, a podcast can be a fun way to promote your event, and you may generate a following.
7. Offer Freebies
A time-tested method for promoting is simply giving things away. If your target audience receives something useful from you, they’ll be inclined to give you their business later.
Final Thoughts
In the fabulous world of trade shows, effective promotion is often the key to success. If you keep these seven tips in mind the next time you participate in a trade show, you can attract a lot of interest and generate more sales.
And when you’re looking for best-in-class trade show displays, look no further than Trade Show Display Pros. We always have top-of-the-line trade show display stands in stock, and doing right by our customers is business as usual. Check out what we’re offering now!
[…] In the fabulous world of trade shows, effective promotion is often the key to success. If you keep these seven tips in mind the next time you participate in a trade show, you can attract a lot of interest and generate more sales. And when you’re looking for best-in-class trade show displays, look no further than Trade Show Display Pros. We always have top-of-the-line trade show display stands in stock, and doing right by our customers is business as usual. […]