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Just like many other things, trade shows and exhibitions have gone digital, in large part because the Covid pandemic necessitated this. If you’ve never heard of a virtual trade show before—and you’re looking to benefit from participating in one—read on! What Is A Virtual Trade Show? Virtual trade shows are a lot like traditional in-person trade shows; the main, obvious...

As the world slowly limps back to its feet after the devastating effects of the pandemic, the trade show industry prepares for a new normal. Across the United States, exhibitors are looking for ways to organize trade shows safely and responsibly. If you’re among those who have decided to restore customer confidence through in-person experiences offered by trade shows and...

COVID-19 brought many parts of the United States to a screeching halt in 2020, but Americans have slowly returned to normality since then. Although no one knows if we’ll ever return to pre-pandemic normal, life moves forward. While we wait for a post-pandemic world, there are a few things businesses can do now to create a COVID-safe exhibit at trade...

by Bryan Kilpatrick Trade shows, for most industries, are expected to make a comeback in 2021. And, they should; face-to-face connections are important in any context, but especially so when most of the world hasn’t had a chance to do so for the majority of a calendar year. But as we push forward, we must do so in a safe...

Creating a positive impression at a trade event is very important for small and medium-sized businesses. Businesses must represent their brand, products, and services in the best possible way. Thankfully, with trade show displays, you don’t have to break the bank to do so! Portable and budget-friendly banner stands like the ones mentioned below are perfect for getting your brand message...

Retractable banner stands are very popular because of their affordability and many uses. They are commonly used at trade shows, sporting events, fundraising programs, and presentations. You can also find banner stands at restaurants, educational institutions, and retail stores. Some of the other advantages of using a banner stand include: Easy to Use Retractable banner stands do not take long to set up or...

A trade show is a gathering of experts, investors, business leaders, enthusiasts, media, and customers—all under one roof. Unlike cold calling, trade shows provide a face-to-face marketing opportunity to connect directly with customers and prospects. Exhibiting at a trade show provides a multitude of benefits such as boosting brand presence, establishing customer loyalty, generating highly targeted business leads, and increasing...

Exhibiting at trade shows is an effective way of gaining unique business opportunities in your industry. You get immediate access to potential customers, industry leaders, and business partners. It also provides you the opportunity to meet suppliers and resellers in a prospective market. Pulling off a successful trade show takes time, patience, a budget, and an efficient marketing strategy. Here...

Unique trade show ideas and promotional concepts can help to differentiate your exhibits from the rest of your competitors. Trade show booths often take a lot of preplanning, so there is nothing more disappointing than a low engagement with your audience. Luckily, there are many proven methods that will help to bring the crowd towards your booth. You can incorporate...

Trade shows and business expos are a competitive and hectic environment as each exhibitor is trying to grab the attention of attendees. This makes it important to know how to turn this opportunity into an extraordinary business success. If you have signed up to exhibit your products at a trade show, here’s what you need to do: Build an Attention-Grabbing...