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Heading to a trade show this summer? We're glad to report that the trade show scene is back with a bang and now attracting pre-2020 level crowds. With masks and social distancing measures out of the way, trade shows are drawing larger crowds than the last two years combined. So, if you want your booth to shine amongst the crowd...

A hybrid trade show has a mix of both physical and virtual booths. These have gotten more popular because of the pandemic-induced restrictions on travel. Companies that are free from travel restrictions purchase physical booth space while global firms and those unwilling to travel exhibit using virtual booths and digital trade show displays. Any kind of business can use a...

Outdoor banners are one of the most versatile and effective ways to reach a large audience. Think about all the foot traffic that trade show displays get and the attention that outdoor signs attract. The biggest challenge for business owners is choosing the right type of outdoor banners that get their message across to the maximum number of people. In...

As an entrepreneur, one of the most crucial challenges you face in your business is to build brand awareness. Brand awareness is vital for companies of all sizes. It doesn’t matter whether you’re a small mom-and-pop establishment or a multinational conglomerate; brand awareness is critical. Brand recognition helps big companies thrive while it helps small companies grow. Brand awareness is...

If you’re getting ready to go to a trade show, whether for a hobby or otherwise, there are definite benefits to having a trade show tabletop display. These benefits can be as simple as additional sales, but as complex as helping you organize your wares at a trade show.   Benefits of a Trade Show Tabletop Display When it comes...

Looking for ways to reduce your carbon footprint and cut down on waste when you’re participating at a trade show? Use these awesome tips to go green and create a fabulous booth. You’ll be able to tell your customers you promote sustainability initiatives if you do. #1: Use Eco-friendly Banners When printing banners for your booth, consider using eco-friendly materials...

Just like many other things, trade shows and exhibitions have gone digital, in large part because the Covid pandemic necessitated this. If you’ve never heard of a virtual trade show before—and you’re looking to benefit from participating in one—read on! What Is A Virtual Trade Show? Virtual trade shows are a lot like traditional in-person trade shows; the main, obvious...

As the world slowly limps back to its feet after the devastating effects of the pandemic, the trade show industry prepares for a new normal. Across the United States, exhibitors are looking for ways to organize trade shows safely and responsibly. If you’re among those who have decided to restore customer confidence through in-person experiences offered by trade shows and...

COVID-19 brought many parts of the United States to a screeching halt in 2020, but Americans have slowly returned to normality since then. Although no one knows if we’ll ever return to pre-pandemic normal, life moves forward. While we wait for a post-pandemic world, there are a few things businesses can do now to create a COVID-safe exhibit at trade...

by Bryan Kilpatrick Trade shows, for most industries, are expected to make a comeback in 2021. And, they should; face-to-face connections are important in any context, but especially so when most of the world hasn’t had a chance to do so for the majority of a calendar year. But as we push forward, we must do so in a safe...