Tag Archives: banner walls

  • How to Make the Most Out of Your Booth Space in Upcoming Trade Shows

    At trade shows, think of your booth as your performance stage—every bit of space matters. If you’ve been in the trade show game for a while, you know how critical a great booth design is. To get the most bang for your buck at a trade show, create an experience that grabs and holds the consumer’s interest. Here are some tips to unlock your booth’s full potential and create the impact your business deserves.

    Setting Your Trade Show Goals and Attracting Your Ideal Audience

    Your trade show booth is your chance to stand out. Before diving into the nitty-gritty of planning your booth and sending out invites, deciding what you want to achieve at the trade show is important. Are you looking to impress your current customers or draw in new ones? Do you want to establish your brand as a thought leader, increase brand recognition in a new market, or promote a brand-new product? Your answers to these questions will shape everything, from your booth design to how you advertise before and after the show.

    Creating Eye-Catching Displays and Graphics

    The secret to an effective trade show booth is its capacity to capture attention. Striking visuals and cleverly positioned trade show displays are a must. The interplay of design and messaging within your booth can boost engagement and leave a lasting impression on your audience, forging strong connections and yielding great results.

    Consider using products like pop-up trade show displays and tension fabric trade show displays. These versatile options let you showcase your brand and message while offering plenty of customization. You can update the graphics yearly while keeping the same frame or hardware!

    Strategic Layout and Smooth Flow

    A top-notch trade show booth relies on having a smart layout and smooth flow. Well-placed displays make the most of your space and guide attendees through a memorable brand experience. A well-designed booth includes clear paths, attention-grabbing focal points, and interactive areas, ensuring that people can move around effortlessly and have meaningful interactions. It’s all about making the event a success.

    The Power of Visuals and Lighting

    Without the proper lighting, your products or displays won’t stand out. So, how can you make them look their best? One option is using backlit banner walls. These modern beauties make your booth pop in a sea of ordinary setups. They act as a beacon, drawing in attendees with a warm, inviting glow. Backlit walls can also highlight your important graphics, branding elements, or messages, ensuring they don’t get lost in the visual noise of the trade show.

    But the magic of lighting doesn’t stop there. Consider adding video walls to your booth design. These dynamic displays not only catch the eye with their vibrant, moving images but also provide an engaging way to showcase your brand story, demonstrate your products, or share customer testimonials.

    Final Thoughts

    By blending creativity with strategy, you create something remarkable in trade show booth design. Craft booths that captivate, engage, and leave a lasting impression. If you’re ready to take your brand’s presence to the next level, get in touch with us to revolutionize your trade show experience. Elevate your marketing game by ordering custom-designed digital trade show displays today and begin a journey toward business success.

  • Here’s what you should expect to see when trade shows return

    by Bryan Kilpatrick

    Trade shows, for most industries, are expected to make a comeback in 2021. And, they should; face-to-face connections are important in any context, but especially so when most of the world hasn’t had a chance to do so for the majority of a calendar year. But as we push forward, we must do so in a safe manner. 
    Fortunately, trade show organizers are laying out plans for reconfigurations to allow for adequate social distancing in addition to other safety implementations such as temperature checks, separate entrances and exits, face mask requirements, and more. Plus, there’s a growing number of display products available that can help presenters effectively communicate their brand or message while also contributing to the safety of show attendees. These products, while maybe not required, will be strongly encouraged, not to mention a vital part of any success organizers will have with hosting shows in the midst—or, optimistically, at the tail end—of a pandemic. For exhibitors, proving to attendees who can potentially end up as clients, customers, or business partners that they're able to balance the need for in-person interaction with taking necessary safety precautions will be important and, hopefully, rewarding.
    So, what are those safety precautions, exactly? And, how will they look once trade shows really start kicking into gear again? A pair of safe and successful U.S. events that flew under the radar during the summer of 2020 could reveal the answers to those questions.
    • Reduced capacity
    • Makeshift individual rooms within convention areas
    On the surface, it would seem like a larger open space would be best when trying to accommodate social distancing guidelines. However, individual rooms work for limiting gatherings and help with keeping track of who was in which space during specific periods of time. Banner walls—particularly, those that come in kits with attachments that allow them to be configured into rooms of various sizes—are a great solution for creating separate spaces on the fly.
    • Staggered arrival times
    • Wider aisles with medians and signage
    Directing the flow of traffic is a relatively simple way to encourage social distancing, especially when considering people are already conditioned to it in grocery stores, on actual roads, etc. Guardrails equipped with banners featuring instructions, advertisements, or other information make for a nice separator. Strategically placed floor decals can help ensure attendees are keeping their distance and headed in the right direction.
    • Recorded public address announcements reminding exhibitors and attendees of protocols on a timed loop
    • Plenty of signage displaying safety warnings, reminders, and requirements
    Window decals and other signs conveying mask requirements, distancing and sanitizing reminders, and other pertinent information should be seen by people long before the enter the facility. That signage can come in many forms, from simple wall decals to sturdy A-frame units, or even stands equipped with a sign and hand sanitizer dispenser.
    • Temperature checks for event staff and exhibitors
    • New sanitation measures
    In addition to event staff more frequently cleaning surfaces, exhibitors themselves will need to take action to ensure the cleanliness of their individual booths. Hand sanitizing stations that double as eye-catching banner stands complete with brand messaging and other information are a great inclusion. Anti-microbial table covers and films that can be applied to virtually any rigid surface can help curtail the spread of viruses. And protective shields aren’t a bad idea, either, particularly in—but not limited to—situations during which the physical exchange of information is necessary.
    • Elimination of on-site concessions
    • iPads for check-in and traffic tracking
    Event staff can be placed and each entrance and exit to record the information in real time, or the use of iPad stands as check-in and check-out stations could be implemented, with staffers monitoring the data and acting accordingly in an effort to manage traffic.
    With all of this information in mind, it’s time to start thinking about how to prepare for a different, but still entirely functional and beneficial, trade show landscape. By planning ahead, you can take advantage of all of the special discounts being offered and avoid the inevitable price hikes—and added stress—brought on by the last-minute craze that will undoubtedly occur as these shows draw nearer.
    For more information on these and other trade show products, contact a Power Graphics representative today.
  • 3 Elements of a Good Trade Show Booth Design

    A well-designed trade show booth can make or break your show. While a well-designed space can encourage people to visit your booth and take notice of what you have to offer, bad booth designs will often fail if paired with unprofessional service. From picking the right trade show displays to figuring out proper lighting, we list three elements of a good trade show design:

    Hire a Professional:

    While it may not seem impossible to put together a few banner stands and counters, it takes a professional to understand space constraints and make sure that your booth makes optimum use of all the space that’s available. There are creative professionals who can help you design the space, decide on how different elements are managed, and make your products stand out.

    Telling Your Brand’s Story:

    Educating guests about your products and getting them interested in your services is one of the main motivations behind setting up at a trade show. The design of your trade show booth should reflect the brand image of the products you offer and introduce elements of the story you’re planning to tell. For example, if the idea is to launch a product during the trade show, use hanging fabric trade show displays above the product. Or, use banner walls to create a back wall as a stage décor.

    Lighting is Equally Important:

    Smartly lit booths can accentuate design elements and hide trouble areas. Lights can also be used to highlight products in a creative way. A well-lit space is inviting and encourages guests to spend more time inside the booth, allowing you more time to explain your product or service.

    Looking for high quality trade show displays? We can help! Call us on 877-389-8645 for more information…

  • 5 Banner Stands to Use for Indoor Expos and Trade Shows

    Established brands with a superior range of products may have an edge over others, but the industry is always changing. Trade shows and conferences are an ideal platform for companies to showcase their products and services. Indoor expos, however, tend to get crowded. If you want people to notice your booth, here is a list of banner stands that you should be using.

    Tension fabric tabletop displays – With display areas restricted to small booths, you have to think outside the box to market your brand and make it stand out amongst the competition. Product launches can be done using the right combination of graphics and slogans displayed with tension fabric table top displays to engage customer attention interactively.

    Portable banner stands – Designed with transportation and convenience needs in mind, portable banner stands are generally sold with carrying bags, they can be easily stored without worrying about the material or text getting warped or crushed.

    Pull up banner stands –These require a relatively small storage area and are worth their weight in gold as they are both lightweight and compact. Some models are even robust enough to be used in all weather conditions. When dressed with colorful graphics and set up in a perfect location, pull up banner stands will grab attention of new and dedicated customers.

    Retractable banner stands –These banners may remind you of a window shade at home, but the only thing you need to do to get them up and running is pull them out of their base and set the support pole. This is ideal to keep people engaged if your team is busy working with other customers.

    Banner Walls – During indoor expos, a small wall is all that you may have to set up your display.  But if used well, you can still use that for maximum effect. For example, retractable banner stands of the same size can be joined together to form a large banner wall to create an effective display.

  • The 7 Tips You Missed Before Your Last Trade Show

    Everyone in the business world has their first trade show experience at some point or another. After your first show, there always seems to be the most takeaways that you know you'd incorporate or do differently the next time. Below are some tips to hopefully give you a head start before your first or next show.

    Positioning

    Odds are, when you booked your last trade show, you didn’t give as much thought to “where” your booth was, until you arrived at the show. Once you’re at the show, it seems to be a lot more obvious where all the traffic is drawn to and where you wish your booth was at. Try to remember where the booth was that had all the traffic at your last event; most likely it was in the main walkway. Just like selling products, positioning at a trade show has a huge impact on your overall success. Remember, the earlier you book your booth, the more spaces you’ll have to choose from, so get a head start and book sooner rather than later.

    If you find yourself booking a space late in the game and you’re left with spaces that aren’t the most ideal, it’s not the end of the world. This is when it might be worth the extra investment to get directional pop up a-frame banners or floor graphics to point people in your direction. There’s always a place for display that will get people where you want them.

    Display Quality

    If your last trade show was your first trade show, you might have gotten shown up by the competition who weren’t experiencing their first rodeo. If you think back to the booths that had swarms of people around their booth at any given point in time, not only were they in the main walkway, but they probably had an irresistible display.

    Focusing on a stellar display may seem like frivolous spending of your precious budget, but you have to keep the study of human psychology at the forefront of your decision making process. People are naturally drawn to things that look good. Don’t make the mistake of slacking on the overall presentation of your trade show booth. You’ll regret it when your competitors are driving all the traffic to their booths with their immaculate trade show displays.

    Get Social

    Not only is it important to be social and outgoing at the show to create new relationships, but being active on social media will help your success tremendously. Start by creating a campaign on the platforms that you have established the most. This will help you let people know about the upcoming show and help you drive more traffic. A great way to get people excited about visiting your exhibit is by sharing sneak peaks or possible prizes/deals you’ll be featuring at the show. Give your followers an additional incentive to share the information you’re posting, by offering additional prize entries, or something creative that doesn’t cost you extra.

    A common mistake that exhibitors make, is getting carried away with the event and neglecting their social feeds during the show. If you need to hire an intern or someone to manage the engagement on your social media during the show, do it! Keep the excitement going and keep the feed updated throughout the event. Social campaigns during an event are a also a great way to gain new followers. Small giveaways for a “like” is a great strategy for this.

    Share What’s New

    Back to the human psychology, people love anything “New”. If you have products or services that haven’t been introduced to the public yet, share them at the show! Don’t worry; if you don’t have anything that is “new” remember that often times, when we work with certain products or services every single day, they don’t seem new to us, but to the rest of the world, it is new! That being said, don’t be afraid to tack on “New” to your displays that feature your products or services that aren’t widely recognized by the general public.

    If you’re looking for ways to display what is new, tension fabric displays or banner walls are a great way to showcase your product or service in a big way. These eye-catching displays will surely bring in the inquiries. If you’re looking to provide additional information, a table top display is a great solution for more content to go into further explanation.

    Be Nice

    While making your booth visually appealing is important and helps to bring traffic, don’t forget to bring it back to the basics of customer service. While your Expand banner stands might get potential customers in the door, it will be your charisma and customer service that makes the impression that lasts. Make the impression a good one; remember to smile and concentrate on forming quality relationships.

    Hold Your Horses

    It’s no secret once you’ve worked a trade show; they’re exhausting! It is easy to get antsy about leaving and you’re going to want to pack up as soon as the show starts dying down so you can beat the traffic and be done. The truth is, you never know when you’re going meet the person you were hoping to meet the entire show. While there aren’t any guarantees, a good rule of thumb is to plan on sticking it out until the end. I can’t tell you how many times I’ve met the most valuable contact of the entire show after the crowds died down. Good things come to those who wait and don’t pack up at the first sign of traffic slowing down.

    Analyze the Show

    You may have noticed at your first trade show, that you forgot to implement something to track how many people visited your booth, how much product you sold, or how many appointments you setup. Make sure you have things in place to be able to track your success. Everyone will measure their success differently based on their goals, so it is important to set your goals before the show and then implement a strategy to track it so you can do better at your next show.

    If you need help with any of your trade show booth design or layout, let the Trade Show Display Pros help! Give us a call at 877-389-8645.

  • Space Link Makes the Perfect Retractable Banner Stand Wall

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    Retractable banner stands are incredibly popular as free-standing displays. They're quick and easy to set up, and come in a huge variety of widths, heights and base styles, so it's possible to find a model for almost any trade show space or display need. It was only a matter of time until people started seeing greater potential for these displays by using them together to form banner walls and backdrops.

    Portable banner stands have always been popular for making banner walls because they have no base with a mechanism to retract the banner. This allows the banner to be full width of the display so that when multiple banners are placed side-by-side, there's no gap between them. They are still the best option for making a straight banner wall that's virtually seamless, but since they don't retract, the banners must be removed and manually rolled up between uses. This takes time and allows more opportunity for the banners to get damaged, both during the set up and take down, as well as while they are stored. Retractable banner stands don't have this problem, but the bases are wider than the banners themselves, so there would always be a gap between the banners when making a retractable wall.

    Link_semi-curved-graphic-wall

    That's where the Space Link banner stand is unique. It was designed specifically to allow multiple stands to be placed together to form a banner wall, and it has a special design that eliminates the gap between the banners. By having the banner exit the bottom of the base, rather than the top, and angling the shape of the base, the Space Link allows the banner to be the full width of the front of the base. Because of that, when stands are placed together, there is no gap between the banners, making the only virtually seamless retractable banner wall on the market. Because of the slight wedge shape to the base, the Space Link is not a good solution for a straight banner wall, as there would be a larger gap between the banners than with a traditional banner stand. But for a curved banner wall, the angle between the stands is ideal to eliminate the gaps between banners.space-link-bases-together
    The Space Link has some additional features that make it ideal for creating banner walls and backdrops. There are magnetic connectors in the top rails that link the stands together to ensure there are no gaps, and the banner almost completely hides the front of the base and top rail so only the graphic is visible. Other features include a push button release for the lid, a removable roller with both a snap rail and panel strip mounting option, and a deluxe travel bag for each stand. All these features add up to make the Space Link Retractable Banner Stand the perfect model for creating curved banner walls, as well as being an excellent stand for individual use.

    space-link-roller

    We've made the Space Link Banner Walls our special this month to increase the awareness of this unique product. To take advantage of this offer, use the coupon code JAN2016T during checkout to save $100 when either size banner wall is ordered with banners.

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    As a reminder, we announce our monthly specials first on our social media sites in order to encourage customers to follow us on FacebookGoogle+ or Twitter. Be sure to follow us on one of these sites for advance notification of these specials.

    Use this link to see our entire collection of Banner Walls and contact us if you have a display in mind that isn't shown on our site.

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