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A lot of businesses view trade shows, conferences, and other industry events as important. Why? Because these events can generate new contacts, leads, sales, and partnerships. But to make any of these events a success, you’ll need a booth of some kind. As the top U.S. trade show banner supplier, we often get the question: “Should I rent or own...

At trade shows, think of your booth as your performance stage—every bit of space matters. If you’ve been in the trade show game for a while, you know how critical a great booth design is. To get the most bang for your buck at a trade show, create an experience that grabs and holds the consumer’s interest. Here are some...

by Bryan Kilpatrick Trade shows, for most industries, are expected to make a comeback in 2021. And, they should; face-to-face connections are important in any context, but especially so when most of the world hasn’t had a chance to do so for the majority of a calendar year. But as we push forward, we must do so in a safe...

A well-designed trade show booth can make or break your show. While a well-designed space can encourage people to visit your booth and take notice of what you have to offer, bad booth designs will often fail if paired with unprofessional service. From picking the right trade show displays to figuring out proper lighting, we list three elements of a good...

Established brands with a superior range of products may have an edge over others, but the industry is always changing. Trade shows and conferences are an ideal platform for companies to showcase their products and services. Indoor expos, however, tend to get crowded. If you want people to notice your booth, here is a list of banner stands that you should be...

Everyone in the business world has their first trade show experience at some point or another. After your first show, there always seems to be the most takeaways that you know you'd incorporate or do differently the next time. Below are some tips to hopefully give you a head start before your first or next show. Positioning Odds are, when...

Retractable banner stands are incredibly popular as free-standing displays. They're quick and easy to set up, and come in a huge variety of widths, heights and base styles, so it's possible to find a model for almost any trade show space or display need. It was only a matter of time until people started seeing greater potential for these displays by...