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Heading to a trade show this summer? We're glad to report that the trade show scene is back with a bang and now attracting pre-2020 level crowds. With masks and social distancing measures out of the way, trade shows are drawing larger crowds than the last two years combined.

So, if you want your booth to shine amongst the crowd, you need to ramp up your marketing game. This is where videos come into play. An attractive video displayed on your digital trade show displays can capture visitors' attention and get your message across. These displays are an excellent way to grab attention and get people interested in your brand, products, and services.

In this guide, we’ll walk you through the top five video types that you can use at your next event to attract visitors to your trade show booth.

1. Video Testimonials

Never underestimate the power of an authentic customer review. According to a 2020 survey by BrightLocal, 79% of customers say that they trust online reviews as much as they trust a personal recommendation from a trusted friend.

Testimonial videos are an excellent way to showcase the benefits customers receive by using your product or service. When potential customers watch others explain how they use your product, and what a difference it has made for them, your target audience will be more inclined to try out the product for themselves.

Also, when walking through a trade show, if they see people like them using and speaking about your product, it’s likely they’ll be interested and check out what’s going on at your booth.

2. Product Demonstration Videos

A product demonstration video showcases how to use your product. This video highlights your product's key features and benefits and explains how the product works. Product demo videos also show examples of models (or real-life customers) using your product in their daily lives. The best product videos are crisp and highly engaging. They create more awareness about your products and services and they get trade show visitors to stop at your booth.

3. Explainer Videos

Unlike product videos, explainer videos are more detailed and give in-depth explanations regarding how to use your product. These videos can include frequently asked questions and customer interviews. Unlike product videos that have to be updated frequently, explainer videos are evergreen; they’re a long-term investment. You can make them a staple, along with your other trade show marketing materials like tabletop banner stands and fabric displays.

4. Company Culture Videos

These videos are super popular at trade shows as they give visitors a behind-the-scenes view of what goes on at your company. Company culture videos can be formal videos that explain your organization's mission statement and ethics, or you can make the video quirky, showing snippets of employees having fun at work. People love to do business with organizations that have a positive company culture. So, including a company culture video is an excellent way to make a good impression on trade show attendees.

Trade show videos are great tools that can generate excitement, build curiosity, and educate prospects about your products and services. Use these four types of videos at your next industry event to attract your target audience and stand out from the crowd.

As an entrepreneur, one of the most crucial challenges you face in your business is to build brand awareness. Brand awareness is vital for companies of all sizes. It doesn’t matter whether you’re a small mom-and-pop establishment or a multinational conglomerate; brand awareness is critical. Brand recognition helps big companies thrive while it helps small companies grow.

Brand awareness is the ability of a brand to be recognizable and ultimately remembered when a customer requires a specific product or service. Today, most business owners focus solely on digital advertising. However, studies reveal that a mix of digital and print advertising is essential for building brand awareness. Even today, print marketing is one of the most important marketing channels to enhance brand recognition.

Print Marketing in the Digital Era

Even though most business owners focus on digital, print advertising still plays a key role in marketing. Recent research numbers reveal that it is even more important than we assume. The latest research from Marketing Sherpa^[1]estimates that:

• 82% of survey respondents state that they like print ads seen in magazines, newspapers, etc.
• 76% said they prefer brochures, catalogs, and flyers
• 69% choose outdoor billboards, posters, and banner stands

As you can see, one of the best and budget-friendly ways to boost brand awareness in your community is by using custom trade show banners and displays in areas that see plenty of foot traffic, like trade shows and other community events.

Tips to Boost Brand Awareness Using Banners and Posters

1. Keep It Consistent

Ensure that your fabric banner stands, retractable banners, and other advertising material you use are consistent with the overall brand image. The colors, fonts, logo, and messaging on your banners should reflect the overall brand image you wish to project.

2. Keep It Simple

When it comes to the messages you use on your banners, simple should be your mantra. Using simple, easy-to-read statements is the best way to get your point across. Remember that your audience will walk or drive while reading your banner. So, keep it short, simple, and to the point to get your message across.

3. Choose the Right Banner Type

Outdoor signs and banners are available in a variety of materials and styles. Choosing a suitable banner plays a crucial role in determining the effectiveness of your message. For example, you can use tabletop banner stands at your trade show stall. However, if you’re displaying your brand message at a large outdoor event like a music concert or a baseball game, you can select large vinyl banners.

Besides the type of banner, you also have to focus on the banner material. There are several materials like vinyl, mesh, and fabric that you can choose from, depending on the location and banner type.

Final Thoughts

The proper outdoor signage can help you create a cohesive brand image and improve brand awareness. Use these tips to find the perfect outdoor advertising banners for your business, and enhance brand recognition.