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  • 5 Reasons Why Banner Stands and Pop Up Stands are Worth Their Weight in Gold

    We all recognize the importance of visual media, which is why pictures are given priority over text in marketing. Did you know that the attention span of people has been reported as just a few seconds long in today’s digital marketing world? Additionally, while 65 percent of people learn best with visual learning, only 20 percent are auditory learners. If we were to discuss brands, people often remember a brand’s logo and other visuals better than its slogan or product.  Display banner stands are worth their weight in gold when it comes to showcasing products and services in an effective manner at trade shows, events, or store fronts.

    1. Associate brand names with images

    Most of us have been drawn towards a booth at exhibitions by the attractive images displayed on the booth, especially well-lit table top banner stands. When you see a banner stand that catches your attention, you feel drawn toward it to see what the company is all about.

    1. Exciting element of pop-up displays

    Making people remember your brand and product details after leaving an expo is not an easy task. You can achieve this by associating your brand with something interesting and exciting. We know this is easier said than done, but when you only have a few seconds to catch someone’s interest, pop-up table top displays with bright colors and engaging graphics can help achieve this effect.

    1. Flexible and eco-friendly

    Depending on your requirements, fabric trade show displays can be used as a backdrop or set up on a table to make an impressive display. Made of durable fabric, these can be used multiple times at different trade shows and expos without showing any wear and tear.

    1. Versatile and user friendly

    Whether it is a large public event or an invite-only indoor expo, you can make clever use of roll up banner stands to attract interest from customers, as they are versatile and easy to use in every situation.

    1. Durable and amenable

    Portable banner stands are the most popular display advertisement with both large and small brands. They are durable and do not damage easily. While they aren’t as quick to set up as retractable banners like Expolinc banner stands, they are cheap and affordable options for a sturdy and reliable display.

  • How to Use Banner Stands and Table Top Displays to Brand Your Business

    From creating viral videos and social media posts to typical old-school methods like press ads and direct mailing, there’s more than one way to breathe life into your brand’s identity. But sometimes, you are looking for the best way to brand your business at local events and tradeshows. Banner Stands and tabletop displays are perfect for this and they’re affordable, reusable, and easy to use.

    Why Use Banner Stands & Tabletop Displays for Branding

    Unlike posters or billboards, banner stands aren’t intended to be viewed from a distance – they are meant to be viewed up close and personal which is perfect for trade shows. You can add details like phone number or address, website, and social media information to make sure people who are interested have plenty of ways to contact you after the event. Remember to add just enough information that will leave them curious and create an initial interest to take a better look at what your business is offering.

    Tabletop displays aren’t just useful at exhibitions and trade shows. They can also be used as displays for your store’s merchandise. Use banner stands to showcase your corporate colors, message, products, and services.

    How To Use Banner Stands & Tabletop Displays for Branding

    The design and type of banner you will use depends on where you will be displaying them. For example, busy exhibitions and trade shows, it’s best to keep text to a minimum. If it’s going to be used in a museum, having a lot of text with details about the exhibit are an excellent idea. All banner stands should include a call to action, whether it’s a way for a person to contact your business or growing your social media audience, be sure you have a clear call to action to get the most benefit out of your banner stands.

    To present the best image of your business, always use high-quality images so that the printed picture isn’t blurred or pixilated. Use brand colors to enhance the appeal and most importantly, remember to check if the message you display is proof-read and shares the message you want as the first impression of your brand.

    Professional quality banner stands not only enhance the quality of the brand, but also the product or services associated with it. If you’re interested in purchasing a banner stand or tabletop display for your next event, contact us or call 1-877-389-8645  so we can find you the right price and style for your needs!

  • Ideas To Make Your Trade Show Banners Show Stoppers

    Trade shows are an essential part of product promotion, and with the introduction of modern technology, these shows have become even more popular. To attract the attention of casual onlookers and potential buyers to their booth showcasing products and services, marketers use a wide variety of display materials like fabric tradeshow displays and pop up backdrops around their stalls, along with tabletop banners and briefcase displays decorated on tables. According to marketing experts, display materials used in trade shows should be simple and clean with eye-catching content.

    Banner designers have many standard layouts that are proven to attract more attention. So, remember to choose the right design layout with high-resolution images to be displayed on your banner. Your slogan and logo with the right complementary colors can becomes the show stopper of the trade show and get a ton more eyes on your business.

    • Using the right colors

    While it makes sense to use a color palette that is close to your corporate image, the best results can be achieved with the use of contrasting colors. If you are using a medley of colors on opposite sides of the color spectrum try to use impactful tones that are effective instead of being overwhelming. For instance, fluorescent colors that are harsh on the eyes won’t get the reaction you hope for.

    • Selecting suitable graphics

    Simple and imaginative images with bold slogans are effective in creating memorable visuals for your trade show stall. Ensure that you invest in an effective banner design and create customized graphics that can be used across all your tradeshow banners. It may be tempting to get maximum value out of fabric tradeshow banners that are used in strategic locations around the venue by loading it with artwork, but multiple images can dilute the visual impact of the banner. As pictures and graphics speak more effectively than words, it is critical to use the right images on the banners.

    • Short and sweet

    When banners are designed for display at trade shows, their main function is to grab the attention of people walking into the exhibition and also of other participants at the trade show. Instead of complex long descriptive sentences, use simple bullet points that act like “call to action” buttons in encouraging viewers to approach the stall to learn more about your brand and products.

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