Tag Archives: trade show display stands

  • Guide To Making Trade Show Exhibiting A Success

    At trade shows, brands build relationships with prospective clients and market their products and services. And most trade show visitors remember the brands they interact with, so much so that they give them their business afterwards.

    But if you want your trade show exhibit to be memorable, there are some important things you must do. For one, you must invest in high-quality trade show display stands.

    There’s plenty more you can do, and that’s what we discuss throughout the sections below!

    Do Your Research

    You should know the makeup of the audience you’ll be marketing to at the trade show. This way you can gear your marketing toward them. For example, if you’re marketing at a farming and agriculture trade show, you should make it clear that your products and services are beneficial to those in the agriculture industry.

    Entice

    You need to make sure your digital trade show displays stand out from the crowd. Also, they need to engage trade show attendees. Give trade show attendees a good reason to come check out your booth, and ensure the display clearly identifies the location of your booth.

    Customize

    You need to be able to adapt. So if something changes at the last minute, you need to make sure your displays account for the change. Say, for example, the organizers of a trade show say outdoor exhibiting can be done at the last minute. If your brand would be better suited for this environment, adjust your displays accordingly.

    Engage

    You need to engage with booth visitors, otherwise they’ll go elsewhere to have a good time. When visitors enter your booth, greet them and ask them how they’re doing. Afterward, ask them if they’d like to try your products. You could also offer some swag. Ask if they saw your display, and make sure they know what you’re offering.

    Strive For Excellent Customer Service

    At a trade show, customer service is key. You need to make sure your booth is staffed with trained professionals who can teach visitors about your products and services in a short window of time. But set some ground rules, otherwise the staff won’t achieve good results.

    Why Trade Show Display Pros Is Best

    Looking to leave a lasting impression at your next trade show? Check out Trade Show Display Pros. We design all kinds of high-quality, unique trade show banners, and these will drive more traffic to your booth and help you convert leads into sales.

    We'll work with you every step of the way to ensure you get a 100% customized banner that gets all your marketing messages across. So why settle for anything less, you know? To find out more about our services, or to get a quote for an upcoming project, contact us immediately! We can’t wait to hear from you!

    This entry was posted in General and tagged trade show display stands, digital trade show displays, trade show banners on April 15, 2023 by tsdp.

  • 5 Critical Metrics That’ll Help You Determine Trade Show Booth ROI

    A trade show is an excellent platform for launching a new product and building brand awareness. And by using engaging trade show displays, you can capture the attention of visitors and convert them into paying customers.

    But the biggest challenge here is ensuring you’re getting the absolute most out of your trade show investments. It’s essential that you do a cost-benefit analysis at the end of a trade show to determine if such an event is profitable for you. You can do this by tracking the following metrics:

    Metric #1: Number Of Sales Made By Each Rep

    The primary reason why B2B companies attend trade shows is to win new customers and generate sales. The number of sales each rep makes is a metric that’ll help you determine whether or not you were able to meet sales goals. You’ll also need to track the average order value as well. Both metrics are critical when you’re trying to determine trade show booth ROI, and they’ll help you establish fair staff pay and sales strategies.

    Metric #2: Booth Visits

    The reality is that while trade shows are an excellent way to generate brand awareness, most booth visitors are unlikely to make a purchase on the same day. You need to follow up with interested visitors later to get them to convert. Hence, another crucial metric to track is the number of booth visitors that become qualified leads. Have a sign-in sheet at your booth and use this sheet later on to follow up with leads who you think have a good shot of becoming customers.

    Metric #3: Social Media Engagement

    Trade shows are an excellent way to increase brand awareness. You can measure this by tracking several metrics like social media mentions, site visits, online engagements, likes, shares, and reposts after the event. If you notice an increase in social media followers after the event, it means that participating in the trade show helped with increasing brand awareness.

    Metric #5: Customer Retention

    Your trade show staff might be more focused on closing new deals and capturing qualified leads. But what about your existing customers? For example, let’s assume that an existing customer visits the trade show. They are a prime target for your competitors! You don’t want to lose existing customers to your competitors, so you need to ensure that you treat existing customers like VIPs.

    Advance invitations, a warm welcome, and special treatment when they visit the booth are all a must. You can also provide access to special events and give exclusive goodies to make your current customers feel valued, reinforcing their loyalty.

    Metric #5: Sales Cycle

    Sales cycle is a measure of how long it takes (on average) for your trade show team to convert an interested lead into a paying customer. If the sales cycle is short, there’s a good chance you can sell a lot of products at an event. However, if your products are expensive, the sales cycle might be longer. In the latter case, you can alter your trade show strategy to focus more on capturing qualified leads.

    Get The Absolute Most Out Of A Trade Show

    Participating in trade shows is an expensive affair. You have to pay the exhibit fee, invest in versatile trade show display stands, pay trade show booth attendants, and spend on marketing. If you’re going to invest in a trade show booth, you need to ensure you’re getting maximum ROI from the event. The best way to determine the value of your investment is by tracking the five critical trade show metrics mentioned in this article. By understanding these metrics, you can determine what’s working and what needs to be fixed before the next event.

    This entry was posted in General and tagged trade show display stands, trade show displays on October 23, 2022 by tsdp.

  • 8 Smart Ways To Save Money At Your Next Trade Show

    If this is the first time you’re attending a trade show, or you’re an expert at organizing trade show displays, you need to consider the best ways to save money at your next event. There's no denying that trade shows can be extremely beneficial for your business. But exhibiting at a trade show, or any other industry event, can be extremely expensive. It can blow a hole in your marketing budget, especially if you don’t keep a tight grip on your finances.

    When attending a trade show, you have to budget for several things, including:

    • Marketing
    • Advertising
    • Promotions
    • Staffing
    • Exhibition fees
    • Freebies and other promotional materials
    • Utilities
    • Digital trade show displays
    • Fabric banner stands and other displays

    All these elements can cost a pretty penny. But the good news is that many of these expenses can be reduced with proper planning and preparation. And the best part is that you’ll still be able to set up a high-quality booth that attracts lots of potential leads.

    Here are a few tips you can use to put up a spectacular trade show display without blowing up your budget:

    #1: Choose A Modular Display

    Choose a modular exhibition display stand that you can reuse at different events. You can adjust the modular display stand so it’s ideal for the current event venue and available space.

    #2: Swap The Graphics

    Buying brand new trade show displays for every event can be expensive. The better option is to just use new graphics. For example, if you have a tabletop pull up banner, you can replace the graphics without changing the whole display.

    #3: Advertise The Event On Social Media

    Make use of social media networks like Facebook, Instagram, LinkedIn, TikTok or even Pinterest to spread the word about an upcoming event for free on social media.

    #4: Use Royalty-Free Images

    Rather than spending a fortune on hiring an expensive photographer or paying for customized images, you can download royalty-free images and use them on your marketing materials.

    #5: Avoid Hiring External Staff To Manage Your Trade Show Booth

    External staff do not know your business well, and they won’t be aware of all the things that make your products and services special. External staff can also be expensive. Instead, train your own employees to handle trade show duties.

    #6: Order Ahead

    If you plan properly, you can order trade show display stands and trade show shipping cases even months before an event. Doing this ensures you avoid paying express shipping charges to get products delivered at the last minute.

    #7: Be On The Lookout For Discounts

    Sometimes trade show display stand manufacturers offer seasonal discounts. Purchase trade show displays during these times so you can save significantly.

    #8: Exhibit At Local Trade Shows

    Finally, participating at a local trade show can help you cut down on costs. When participating at far-away trade shows and events, you have to spend on accommodations, fuel, and food. Attending a local trade show that’s a short driving distance from your office can help you cut down on costs.

    Use these tips to reduce your trade show expenses without reducing the quality of your presentation.

    This entry was posted in General and tagged trade show shipping cases, tabletop pull-up banner, trade show display stands, trade show displays on October 23, 2022 by tsdp.

  • Going Green: Use These Tips To Make An Eco-Friendly Trade Show Booth

    Looking for ways to reduce your carbon footprint and cut down on waste when you’re participating at a trade show? Use these awesome tips to go green and create a fabulous booth. You’ll be able to tell your customers you promote sustainability initiatives if you do.

    #1: Use Eco-friendly Banners

    When printing banners for your booth, consider using eco-friendly materials. Fabric and aluminum are great because they can be reused and recycled. You can use fabric trade show displays instead of plastic banners.

    #2: Reuse Trade Show Displays

    Instead of printing new displays and banners for each exhibition, you should consider reusing existing trade show displays. Invest in high-quality trade show display stands that’ll last a long time. On these displays, include your brand name, contact details, and other important information. If you do this, you can reuse these banners at other events.

    #3: Purchase LED Lighting

    You’ll need to invest in some high-quality lighting to make your trade show booth amazing. When choosing lighting for your booth, opt for LED bulbs that consume less energy when compared to traditional CFL and incandescent bulbs. Also, when choosing lighting, look for bulbs that have a higher star rating. The more stars there are, the more energy-saving the bulb is.

    #4: Invest In High-Quality Materials

    When you’re shopping for booth furniture, look for high-quality and sustainable materials. When you’re shopping for furniture, you need to keep longevity in mind. Purchase furniture that’ll last a long time. This way you get bang for your buck.

    #5: Go Digital

    Go green and give up the paper pamphlets. Most attendees don’t go through these anyways; they just toss them in the trash. These pamphlets are a massive waste of money and materials. Try digital pamphlets. Get attendees’ email addresses, and then you can send them digital pamphlets when this is convenient. This isn’t just an eco-friendly move; doing this will also turn more leads into sales. You can also invest in digital trade show displays; these will help you stand out at an event.

    #6: Be Prudent Before You Print

    Whenever it’s possible, try to cut down on how much you print. And when you print, make sure you print on recycled material, or use eco-friendly ink so you can boast a green factor. Eco-friendly ink is made from vegetables, which means producing it doesn’t harm the environment. You can produce some high-quality, vivid images if you print on eco-friendly materials.

    #7: Distribute Eco-Friendly Swag

    Swag can be found at every trade show. If you want to effectively promote your brand image and increase brand visibility, avoid plastic and invest in high-quality, sustainable swag. You can give out reusable stainless steel water bottles, bamboo pens, fabric tote bags, and notebooks that are made from recycled paper.

    Going green is not just good for the planet. You’ll also score brownie points with event attendees if you show you care about the planet. Customers today are focused on sustainability, and they appreciate businesses that care about sustainability. Think outside the box and figure out ways to minimize your carbon footprint the next time you participate at a trade show.

    This entry was posted in General and tagged trade show display stands, digital trade show displays, trade show displays, Fabric trade show displays on March 13, 2022 by tsdp.

  • What You Can Expect From Virtual Trade Shows

    Just like many other things, trade shows and exhibitions have gone digital, in large part because the Covid pandemic necessitated this. If you’ve never heard of a virtual trade show before—and you’re looking to benefit from participating in one—read on!

    What Is A Virtual Trade Show?

    Virtual trade shows are a lot like traditional in-person trade shows; the main, obvious difference is that virtual trade shows are held online. At virtual trade shows, attendees can interact with companies and brand representatives, and this is what attendees would be doing at a regular trade show.

    Benefits Of Virtual Trade Shows

    The biggest benefit of a virtual trade show is that individuals from around the world can connect at one of these. Brands that are looking for maximum exposure are participating in virtual trade shows now because they understand how many individuals can be reached at these events. After all, a participant just needs good internet connection. Here are some more reasons why brands love virtual trade shows:

    • Reach A Wider Audience: Virtual exhibition crowds are 8x to 10x larger than the crowds you’ll see at real world trade shows. You can put your brand in front of a larger audience for a low cost. And no travel is required, which is a huge perk in the post Covid-19 era.
    • Increase Brand Visibility For A Low Cost: If you ask any trade show veteran, they will tell you that location matters at a trade show. Your booth needs to occupy prime real estate if you want to pull in a big crowd. But at a virtual trade show, you can maximize brand exposure without needing prime real estate. You can link trade show attendees to your site, and you can also display your most popular products and services easily.
    • Engage With Interested Trade Show Attendees: Just like at a regular trade show, you can connect and engage with interested attendees at a virtual trade show. You can even make interactions totally personal by setting up one-on-one video conferences with prospective clients.
    • Capture And Convert Leads: At a virtual trade show, you can use a variety of strategies to capture leads. You can engage with each attendee and seamlessly guide them through the sales funnel.

    Make Your Brand Stand Out At A Virtual Trade Show

    In the end, a virtual trade show is still a trade show. Therefore, all the rules of regular trade shows apply here as well. Here are a few tips you can use to make your booth stand out at a virtual event:

    • Consistent Branding: Just like you would decorate a traditional trade show booth with trade show display stands, you need to brand your virtual booth as well. Use a tabletop pull-up banner or a pop-up banner to display your branding message, logos, and other information.
    • Have Clear Audio & Video: Make sure that your camera and mic are working correctly. Do a trial run before the event to ensure that you're audible and coming across clear to the audience.
    • Share Virtual Pamphlets: You would pass out pamphlets and leaflets to audience members at an in-person event, so you should do the same here. The only difference is that there won’t be any paper—everything is digital, of course.
    • Practice Your Pitch: Prepare a short 30-second pitch. It should introduce your brand and your product/services. Practice the pitch ahead of time so you don't stumble during the livestream.
    • Send Complimentary Swag To Attendees: For that extra touch, you can send attendees a real gift. Ask them to fill out a form with their contact details so you can send them free swag like t-shirts, journals, or desk organizers.

    Since the world is moving online, it's no surprise that trade shows have gone virtual. Use these tips to make the most of your next virtual trade show.

    This entry was posted in General and tagged tabletop pull-up banner, trade show display stands, pop up banner on March 13, 2022 by tsdp.

  • 3 Tips to Creating a COVID-Safe Trade Show Exhibit

    COVID-19 brought many parts of the United States to a screeching halt in 2020, but Americans have slowly returned to normality since then. Although no one knows if we’ll ever return to pre-pandemic normal, life moves forward. While we wait for a post-pandemic world, there are a few things businesses can do now to create a COVID-safe exhibit at trade shows.

    1. Focus on a Socially Distanced Booth Design

    You can create a welcoming environment with some ingenuity while maintaining social distance. Consider a less-is-more approach in terms of product display and booth staff. Use signage, digital trade show displays, and floor graphics to help guests navigate space within the booth. Guide visitors to walk through a designated entrance to create a one-way flow to ensure safety. Plus, you can also use trade show displays to create barriers for an added sense of protection. These displays can be integrated into the design using a wide range of materials, shapes, and colors that complement your brand. Use AV equipment for product presentations and create designated spaces for one-to-one interaction.

     

    2. Make Sure Your Staff Are COVID-Compliant

    Before addressing visitors, you must make your staff feel confident interacting with attendees. Everyone involved must have a clear understanding of what they need to accomplish and how they intend to meet these goals. Plan your strategy around staff requirements. For example, if digital interaction isn’t feasible, strategically place a hand sanitizer to allow attendees to stay safe and participate in demonstrations. If food giveaways are a part of the exhibit, they should be pre-packaged and sealed. Ensure staff is up to date on all safety measures by sending regular updates through a common communication channel. Ensure booth staff wear masks at all times, and encourage them to wash their hands frequently.

     

    3. Be Prepared for Event Disruptions in the Future

    The pandemic has brought about changes in the way companies do business. Executives and employees have needed to adapt to the situation quickly. Adapting has included digitizing their customer interactions, changing internal operations, and introducing digitally enabled products.

     

    These changes may not be temporary. Instead, the invaluable skills learned through the crisis can be used to future-proof the business. Executives should understand that not everyone will have the same comfort level while attending in-person events. They must look for out-of-the-box solutions to address these customers. Businesses must also look for ways to incorporate hybrid elements into future events.

     

    Call us at 877-389-8645 to buy retractable banner stands and other trade show displays at affordable prices.

    This entry was posted in General and tagged trade show display stands, digital trade show displays, trade show displays on February 27, 2022 by tsdp.

  • 7 Benefits of Using a Pop Up Banner for Your Business

    Pop up banners are an essential accessory for trade shows and exhibitions. These versatile banners allow you to display your company logo and information that attract potential customers. They are dynamic, attractive, and can be conveniently transported anywhere. These portable pop up banners offer you these seven benefits for your business.

    1. Highly Customizable

    There are different types of banners like tension fabric, printed, digital, or vinyl. You can choose a pop up banner that suits your trade show display needs. Tension fabric displays allow you to custom-print your company logo and other information on them. Pop up banners can seamlessly fit your trade show display stands too. Unleash your creativity and create a banner that resonates with your company brand.

    Browse our great selection of customizable pop up banners for your next trade show display.

    2. Easy to Set Up

    Pop up banners are generally foldable and easy to set up. You only need to open the stand and fix the banner on it. Find the best quality trade show display stands online, and get them delivered to your business.

    3. Less Storage Space

    Pop up banners can be easily folded and rolled. You don’t need much storage space for these banners when they aren’t in use.

    4. Easy to Transport

    The banners are lightweight and compact and can travel with you to shows and exhibitions. You can carry them anywhere easily and set them up in minutes. They pair well with digital trade show displays at trade shows and exhibitions.

    5. Affordability

    Pop up banners come in various sizes and shapes. The printing material can also be chosen to suit your budget. You can even print on both sides for a low cost. These features make a pop up banner an affordable tool for your trade show displays.

    6. Offers Better Visibility

    Pop up banners can be customized according to your booth size and shape, offering better visibility to your brand name and logo. You can find banners starting from four feet and up to 20 feet that can be easily customized. Though brochures and fliers can give detailed information, a large pop up banner instantly attracts potential customers.

    Find the perfect banner for your upcoming trade show display with us!

    Longevity and Durability

    Pop up banners are created with high-quality fabric and material that last for a long time. If they are cared for properly, they can last many years with minimal wear and tear. Pop up banners give you full value for your money.

    This entry was posted in General and tagged trade show display stands, digital trade show displays, table-top pull up banner, table-top banner, trade show displays on November 28, 2021 by admin.

  • Top 7 Essential Items for a Trade Show

    Trade shows are a great way to promote your business, attract new customers, and expand your customer base. But they take some planning ahead of time to make the trade show display a success. Don’t forget these top seven essential items the next time you have a promotional event.

    1. Display Boards and Signs

    Your business name and logo should be prominently displayed at your booth. Display banners and boards are essential to show who you are. Select one that can communicate your company information clearly and concisely. Make optimal use of printing space and come up with unique designs and content to attract leads.

    Contact us for trade show display stands, tension fabric trade show display stands, and digital trade show displays as attractive additions to your trade show essentials.

    2. Digital Content

    You can use the booth space to display video content and images to inform the audience about your business. Videos and short clips are great at catching visitors’ attention. The content should be informative and engaging.

    3. Table Covers and Booth Décor

    Table clothes give your booth a professional look, but why not use them for content display? You can print simple information like your company logo and contact information on table clothes. Other décor like coffee mugs, water bottles, pens, and other stationery can also be customized to advertise your brand. You can even use table top banners. These are inexpensive and make for attractive trade show displays.

    4. Company Brochures and Fliers

    Company literature enables you to share your information with visitors who are quickly going through the booths. Business cards are another essential promotional item. You can invest in some simple holders to place them in strategic locations to catch the visitors’ attention.

    5. Giveaways and Swag

    Customized pens and coffee mugs are an integral part of trade shows. You can go a mile extra and give away free tote bags, so your brand logo can cover all the other free items! Mousepads have been a long-time favorite, but you can also consider customized USB drives. Find a giveaway item that resonates with your brand and company name.

    Choosing the right trade show display increases your chance of getting maximum leads for your business. Something as simple as a table top pull-up banner gives you ample opportunity to increase brand awareness.

    6. Business Card Collectors and Sign-Up Sheets

    A simple fishbowl can serve both as a great décor and a convenient business card collector. Visitors may find it easier to leave their business cards instead of writing down their names and contact details in a notepad. You can also have a simple sign-in sheet ready for customers with whom you strike a conversation.

    7. Utilities for the Booth

    Setting up a booth requires a few items like scissors, tapes, pins, staplers, extension cords, and chargers. Before the show, make sure you have everything you need to power and organize your trade show booth.

    You can set up an attractive trade show display like a pro with simple digital banners, table top banners, and more. Don’t forget to have food and water for those staffing your booth. Use the right color theme, font, and images to make your display attractive. Wear comfortable but professional clothing and shoes because you’ll be standing most of the time.

    This entry was posted in General and tagged trade show display stands, digital trade show displays, table-top pull up banner, table-top banner, tension fabric trade show displays, trade show displays on November 28, 2021 by admin.

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