General

The trade show industry isn’t slowing down anytime soon. It’s projected to reach a whopping $50 billion globally by 2025, with a 4% annual growth rate. In the US, the 2024 market sits at an impressive $15.8 billion, according to Dreamcast Inc. Trade shows remain a goldmine for B2B marketing and lead generation, especially since 81% of attendees have purchasing...

With trade show events in the US growing by 3.4% annually since 2019, it’s clear they remain a powerful marketing tool. From startups to established brands, companies continue to invest in trade show displays to attract attention, generate leads, and grow brand awareness. But with rising costs and tight budgets, creating a smart trade show budget is more critical than...

Trade shows are an excellent chance for companies to display their wares, meet with potential customers, and get noticed in their field. But behind every excellent booth and colorful display is a well-organized team working together toward a common goal. Whether you’re on a small marketing team or have an outside exhibit firm, success begins with collaboration. It’s not merely...

Trade shows are an excellent chance to connect with potential customers, present your products or services, and get your brand noticed. But when you have limited booth space, it can be challenging to fit your goals into a handful of square feet. The good news is that you can turn even the smallest booth into a powerhouse with the right...

Trade shows are a great time to flaunt your brand, products, and services. The event and exhibition industry is expected to reach $50.66 billion by 2025, which means standing out at trade shows is more crucial than ever. Particularly in the U.S., where almost 40,000 business events are held each year, your trade show booth needs to catch people's eyes...

When you walk into a busy trade show, some displays immediately catch your eye because they’re glowing softly. It’s not a screen or a digital wall; it’s likely a backlit trade show display. These bright, eye-catching displays are becoming a favorite at events everywhere. But is a backlit display always the better choice? Let’s dive into the pros and cons...

If your trade show booth is unattractive or outdated, it's time to give it a facelift. A well-designed display not only attracts potential buyers but also boosts brand awareness. Here's how you can get your booth seen at an upcoming trade show. 1. Understand Your Audience And Set Goals Before you set up your booth, establish your trade show goals...

Participating in a trade show is a great move for many reasons. Of course, you get to showcase your products to existing and potential customers, but you also get to see what the competition is doing. Plus, you can network with a range of industry peers. But participating in a trade show can be expensive. You’ll need a booth, promo...

At any trade show, banners are one of the main elements that draw event attendees to booths. With highly visible signage, you can ensure your brand makes an impact on all who see it. But a trade show banner has to be the right size to be effective. Unfortunately, selecting the appropriate banner size can be tough if you’ve never...

Trade shows are great environments for businesses that want to acquire new customers, network, and pitch products and/or services. But if you don’t plan properly, the event could turn out to be a bust. What’s one aspect that many businesses forget while planning? Electrical requirements. Of course, without electricity, your booth won’t be as impactful as it could be, so...