Why Are Trade Shows Still Important for Your Business

Taking Your Business to a Trade Show: Advantages

Live marketing events, conferences, and trade shows are gatherings which offer significant benefits for companies looking to promote their products and services. Trade shows are events where businesses in a specific industry exhibit and demonstrate their new products and services. Those who take trade shows seriously use fabric trade show displays and retractable banners to convey their marketing messages. Trade shows bring industry professionals, vendors, competitors, and customers all together in one location. Therefore, trade shows provide great opportunities for your brand to garner exposure and forimpacts to be made. If you’re new to trade show marketing, below explains why trade show participation is beneficial for your business.

Trade Shows Matter Even in the Digital Age

Events filled with boring booths, desperate sales associates, folding tables, decrepit chairs, and cheap promotions are a thing of the past. Today, there are innovative marketing strategies, like virtual and augmented reality, artificial intelligence, and never-before-seen exhibition spectacles. Keynote speakers, multimedia exhibits, magician performances, and celebrity appearances are also trade show staples. Trade shows have transformed from traditional networking events into immersive experiences, meaning you can excite anyone, even techies, if you grab their attention immediately. Nowadays glitz and glamour dominate the trade show industry, which means the energy and excitement you’ll find looks a lot like a Hollywood movie premiere. Does this all sound fun?

Brands Large and Small Can Participate

Whether you’re representing a small business or a multimillion-dollar corporation, attending a trade show as an exhibitor helps you and your business get feet in the right doors. Trade show attendance provides other benefits as well, such as increased brand awareness, qualified-lead generation, improved relationships, higher conversion rates, direct sales opportunities, cost-effective advertising, and reliable brand establishment. One of the main strategies used for growing a company is to market the products and services before a large group of prospective customers. Unlike other marketing strategies, like social media promotions or TV commercials, trade shows provide you with face-to-face opportunities to sell your products. Therefore, it’s necessary to have a compelling exhibition booth if you want to attract visitors, and such is why you should always use trade show displays.

Trade Shows Help You Go a Step Beyond Customer Service

Almost 80 percent of businesses think they provide excellent customer service, but only eight percent of customers agree. Exhibiting at trade shows can create connections between you and your buyers, connections which are based on empathy. Encourage your booth staff to develop connections on personal levels by listening to visitors’ responses. Before wrapping up conversations, make sure to continue connections with an action step, like offering giveaways, taking photographs and posting them to your social media accounts, or exchanging business cards. With empathy comes trust, and trust is what influences booth visitors the most when they’re deciding whether or not to purchase your products.

If you’d like to exhibit your products or services, the STARWEST Expo, OilComm, the Global Gaming Expo, GSMAMWC, AES, the IoT Tech Expo North America, ISC East, the SC Conference,the Live Design International Technology Show, and the Automation Fair are some of the top technology trade shows happening in the U.S. in late 2019. Make sure you stand out from the crowd with our retractable banner stands.