We’re often told not to judge a book by its cover. But inevitably, the outward appearance of something will draw our attention. Similarly, building an attractive exhibition booth is essential to drive more traffic at a trade show or a conference. The attendees ignore monotonous booths that do not make an impression. So how can you make your trade show displays noteworthy? The following are the five tips to make a better trade show exhibition booth.
1. Identify Your Goals
Are you trying to sell your product, or are you looking to connect with other businesses? Identifying your goals before setting up the exhibition booth is important to make the necessary arrangements. If you intend to sell a product, earmark a place for payment and place table-top banners to provide details and discounts on your products and services. If your exhibition’s objective is to network with other businesses, have seating arrangements for meetings and marketing activities.
2. Let Your Display Table Speak About Your Brand
Be creative about how your display table should look. Make sure to use table-top banners and pull-up banners to give immediate details of your brand. Get a table cloth with your brand logo to make an impression. A visually appealing table set up can be a head-turner in a trade show.
3. Keep Your Brand’s Theme Consistent
When you set up the exhibition booth, the design must reflect your brand’s theme across all materials. The colors of your banners should align with your brand’s aesthetics and theme. Whatever you do, let it be relevant to your brand and reflect its core ideas.
4. Make Videos and Slide Shows
Create videos and slide shows that talk about your brand. It can be a form of advertisement or informational videos to help people understand your business. You can use digital trade show displays to show your slide shows and racks to mount your LED screens. It will help you draw more attention to your booth.
5. Make Your Exhibition Interactive
Hosting interactive games and activities will help you keep attendees at your booth longer, giving them more time to learn about your product. Organize games and give away prizes to winners. Attendees love to take part in fun activities at trade shows.