Participating in a trade show can be expensive and frustrating, but also a useful tool in growing your business. You have to carefully plan what to display and how to display it for the best impact. Here are a few tips we suggest to help you plan a successful trade show:
- Use Quality Display Products To Make Your Booth Stand Out:
Potential clients are more likely to visit a visually appealing booth. Good quality trade show displays not only look more professional, but they also convey your message clearly. At TradeShowDisplayPros.com, we showcase a wide selection of products for all your business needs including banner stands, banner walls, tension fabric displays, popup trade show displays, counters, kiosks, and canopy tents.
- Don’t Overcrowd The Booth:
Choose your products wisely. A booth overflowing with too many products is likely to confuse and overwhelm visitors. People visiting your booth should have a clear idea what your message is. Also, don’t overcrowd your booth with too many staff members. A good rule of thumb is a 10x10 booth needs two people to staff it.
- Come Up With A Lead Retrieval Process:
Trade shows are great for the potential contacts that the event brings. That is why lead generation is a huge target for companies. You can rent portable scanners to upload all contacts into your system. Have them leave their business card or link them to a special discount offer to your product or service.
- Pick The Right Staff:
Pick team members who understand the product well and can engage with prospective clients with confidence. Provide talking points and make sure that they can answer any question related to the product. Staff chatting among themselves when a visitor is inside the booth, or eating inside the booth during the exhibition is a strict no-no.
Looking for quality trade show display products? Call us at 877 389 8645 for more information.