Design a Trade Show Booth that Captivates Customers

4 Steps to Improve Your Event Marketing Strategy

Trade shows and face-to-face marketing promote and sell products and services to your customers. We’ll help you design, build, deliver, manage, and store a custom tradeshow exhibit – an essential element in your successful event strategy.

Pick Your Goals

What are your objectives in exhibiting products at live events? Examples include increased brand awareness, lead generation, relationship building, and short or long-term sales. Once you’ve established your goals, next assess your brand’s needs. What exhibit size will you need? Will you need multiple exhibits? What is your overall budget? Will you need help creating banner graphics? Next choose the style of your new booth – conservative, elegant, high-tech or minimalist. Then specify the feel of the booth– open, freeform, or symmetrical.

Find An Expert Partner

Finding an exhibition partner is a crucial step in designing your trade show exhibit. The best partner offers high-quality exhibits that meet your goals and stay within your budget. A bold, experienced partner can provide additional trade show services such as replacement graphics designs for banner stands, tabletop displays, counters, and kiosks. At Trade Show Display Pros, we sell a premium range of banner stands, pop up displays, fabric trade show displays, portable flag stands, literature racks, and banner designs at attractive prices. Many of our trade show displays are covered under a lifetime warranty. Looking for vibrant, digitally printed, full-color banners? Trade Show Display Pros are the perfect partners. Our exhibits pack in a portable carry case and set up easily – an ideal solution for any marketing event or lobby showcase. Professionally finished and classically presented, our trade show bannerstands will satisfy your promotional needs!

Design the Exhibit

Next, choose the construction style of your booth. Common construction styles include fully customized (exhibit designed entirely from customized materials), semi-customized (an exhibit that is custom designed from standard pieces and off-the-shelf components and modules), and systems (exhibits that are pre-designed in specific sizes and configurations).

Design Exhibit Graphics

Some exhibitors use in-house creative teams or graphic design agencies to handle  the design of their display graphics, and others are able to handle the design themselves. For those that don't have the ability to handle the design work, Trade Show Display Pros can provide that service as well. If you already have a display and just need updated graphics, Trade Show Display Pros can provide replacement graphics for any style of display. Call 877-389-8645 and speak with our experts to update your promotional message. Our products have been extensively testedfor durability and aesthetic appeal.

These top tips for creating a great marketing plan will optimize your promotion strategy. Increase event attendance and visitor satisfaction while saving time and energy. Trade Show Display Pros can make your next event smarter and more captivating.

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