Tag Archives: banner stands

Trade shows are a perfect opportunity to build brand recognition and enhance distribution channels. But the prime motive behind trade show participation is lead generation. This isn’t as simple as standing behind booths and handing out samples or brochures to people. There’s a lot of work that goes into putting up a successful show. Some of the things to remember while preparing include:

• Create A Powerful Communication Strategy:

Companies that have successfully leveraged trade show marketing often give a lot of importance to creating a communications strategy that resonates with their targeted customers. Assess your strengths, identify your goals, and then develop a message that you want to send out to your clients. Some of the key factors that trade show participants are looking for could include, competitor pricing, cost saving, product range, and experienced staff.

• Pick The Best Brand Representatives:

From the quality of your banner stands to the experience of your staff, participants are judging you on many factors. You don’t want to send the wrong signals by picking up people who do not have in-depth knowledge of your product or service. More often than not, companies make the mistake of sending their marketing team without making sure if they have sufficient product depth. Pick a team of people who not only have sufficient product knowledge but are also confident enough to strike-up a conversation with people.

• Do Not Skimp on Trade Show Displays:

At trade shows, you aim to get the right kind of attention. Poor-quality trade show displays certainly do not offer that! While you don’t have to go for a flashy booth, remember to pick products that display your messages clearly and look professional.

Are you looking for trade show displays? Call us for a quick quote!

Banner stands are a great way to promote your business, not only during tradeshows and outdoor events but also at shopping malls and retail outlets. However, not all banner stands are made alike; some are suited for certain purposes while some aren’t. If you do not have a clear understanding of the different options, here’s a simple guide to help you pick the right product.

• Buy a banner stand that’s sturdy and strong:

There are plenty of Chinese products flooding the market. These are cheap for sure, but we cannot vouch for their quality. If you’re looking for quality and versatility, we wouldn’t advise buying them. Most banner stands are used for outdoor events; hence, buy products that are likely to withstand the elements. Custom designing these trade show displays isn’t an easy task – you will have to work with the designing team to include the logo, brand message, etc. With so much effort to put in, wouldn’t you want your display to last a long time?

• Pick the right size:

Before you buy banner stands or any other trade show display, make sure that you are aware of the size and space dimensions. This helps you buy signage that fits well in the space you have and provides optimum exposure. If the banner stand is too small, people will fail to notice you. And if it’s too big, you’ll have less space for customers and other elements of your overall display.

• Work with the design team:

At Trade Show Display Pros, our in-house graphics team can help you design your banner stand to make your display stand out from the crowd. If you don't have the ability to do your own design, this is a great option. A catchy display is sure to impress potential customers and increase your chances of achieving your marketing goals.

• Speak to the customer service team:

Different banner stands serve a different purpose. For example, a retractable banner stand is commonly used for tradeshows and exhibitions because they are easy to set up and take down. Portable banner stands, on the other hand, are often combined to create banner walls. They’re also perfect for people looking for affordable options.

If you’re looking for banner stands, shop for them at Trade Show Display Pros. We offer a huge selection of trade show displays in every size, style, and design!

While banner stands and fabric displays are commonly used trade show display products, people rarely buy canopy tents. Marketers often ignore the many ways you can use a canopy tent to promote your product or service at events and trade shows. We list three ways you can make the most of your investment.

• Branded canopies are perfect for maximizing your presence at outdoor events:

If you’re looking for a quick way to promote your brand or product at an outdoor event, try using a custom printed canopy tent. If it is a fun event, you could gift them to stall owners to sell food or drinks. And if it is an exhibition, use these tents to direct people towards your stall. Tents are commonly sold in neutral colors like white, gray, etc. Custom printing them with your logo, color, etc. ensures better visibility and easy recognition. An eye-catching tent is a sure way to get people to notice your brand and company.

• Canopy tents can be used to set up at a quick shop:

Are you setting up shop at the farmer’s market or the local Sunday market? Use these canopy tents to set up shop quickly and sell products. Some of our products can be customized to create a store like feeling, in which you can arrange chairs and tables and have better control over lighting under the tent. The walls can be used to hang displays or pin marketing material.

• Use canopy tents to offer protection from the sun or rain:

If the trade show or event is going to be held on a sunny day, put up a tent with your brand message and logo, and welcome people to take shelter. You could also arrange for free drinking water as well. It ensures people know about your business and even make inquiries about your product or service.

Are you looking for canopy tents and other related trade show displays? Contact us!

Promotion is an essential part of every business, and banner advertisement is used both online and offline to attract new buyers and to make people aware ofthe brand. Banners have to be of the right size and color to grab attention and memorably inform readers. Here are some essential tips that can improve the success rate of your banners whether they are used for trade show displays, shop displays, or promotional activities in public places.

Focus on attractive description

Banner advertisements are created to tell people about a brand and educate them about the value it can bring into their lives. Effective descriptions in the form of catchy slogans and challenging phrases will encourage people to know more about the firm and its products.

Focus on the purposeof advertisement

Most people tend to forget about advertisements the moment it is out of sight unless it has managed to strike a deep chord or need in them. It is critical to understand the purpose and target audience whose needs will be met from the advertisement before designing a banner to make it effective. Products of established brands should have banners with special offers as their loyal customers need little encouragement to buy their products while new firms have to inform potential buyers about their brand, background, and products.

Focus on call to action triggers

Do you remember the last banner advertisement you saw or the message it was displaying? People are so inundated with banners across various resources that it is hard to keep track and difficult for marketers to make an impact. So besides focusing on color, fonts, and graphics of the banner stand being used to showcase new products in your store’s display window, remember to use words that will act as call to action triggers. These words should have sufficient impact on people walking past to encourage them to examine the store's wares or come back at a convenient time to shop just because they feel that the store has the products they need.

Banner stands are very popular as trade show displays and exhibitions. They come in a wide range of widths, heights, materials, and price ranges. However, their uses aren’t just limited to exhibitions and trade shows. We list five uses for you:

● To Give Directions:
Banner stands in airports or office lobbies can be used to guide visitors and give directions. This is especially useful if you are in a busy place where people are likely to get lost. Put out banner stands to make it easy for people to find their way.

● Weddings:
Using banner stands at weddings may seem a little odd, but they’re very useful. For example, if setting up photo booths is too expensive and beyond your budget, set up a banner wall with a creative wedding theme. Your guests can use this as a backdrop to see some great photos. You can also place pictures of the bride and groom on tabletop banner stands and use them as centerpieces. Or you could use tabletop banner stands to tell people what’s on the menu.

● Announce Specials:
Got a Friday night special planned at your restaurant? Use a banner stand to showcase your menu. You can also use them outside your business to announce promo sales and other discounts. Are you a party caterer? Don’t waste money on visiting cards; use a banner stand to reach potential clients!

● Welcome Signs:
Impress your visitors with cool welcome signs displayed on banner stands. They make for the perfect branding opportunity before the customer even sets foot inside your store.

● Explanatory Tools:
Setting up a banner stand that explains the features of a product at an exhibition or trade show is an excellent strategy to promote your product. You can also use them as a reference to explain your product’s step by step process.

Looking for banner stands and other trade show displays? Call us!

The trade show and exhibition market are competitive and crowded. However, they offer plenty of opportunities to participating companies to grow sales and gain exposure. Trade shows can cost thousands of dollars in booth space, displays, and travel expenses. Without a proper budget, companies can waste too much money and time without seeing a significant return. Here’s what you can do to make a trade show profitable and avoid over spending:

• Book Ahead of Time:

Whether you’re looking to book a booth or you are planning to buy a trade show display, last-minute purchases are always expensive. Some services like electrical and cleaning could cost you an extra 10-20% if you do not book in advance. If possible, visit the exhibition venue at least six months in advance so that you have enough time to plan for what you will need for the show. If that’s not practical, get details from the show administrators so you can be properly prepared.

• Book A Booth You Can Afford:

Companies often make the mistake of booking booths that are too expensive. Yes, it is a trade show and you want to impress potential clients. However, with a major portion of your budget taken up on booth space, you have little money to spend on other essential expenses. It is also difficult to break-even with a big booth and the staff to manage it. Rather than large booths, customers are looking for a well-organized booth with products that are well arranged accompanied by knowledgeable staff.

• Consider Booth Structure And Size:

Trade show displays often come in standard and custom sizes. Custom designed trade show displays will be more expensive, where standard size banner stands and fabric trade show displays are very cost effective. For example, back wall displays usually come in a 20 foot configurations, but if you need a custom 18 foot wide display, you’ll need to budget for the extra customization costs. If you have an unconventional idea for your trade show display, speak to us a few weeks in advance – we can help!

Looking for trade show displays? Call us at 877 389 8645 for more information…