General

As the world slowly limps back to its feet after the devastating effects of the pandemic, the trade show industry prepares for a new normal. Across the United States, exhibitors are looking for ways to organize trade shows safely and responsibly. If you’re among those who have decided to restore customer confidence through in-person experiences offered by trade shows and exhibitions, here are a few tips to help you do it right

1. Encourage In-Person Attendance by Ensuring Safety for Everyone

A recent study found that nearly 60% of trade show attendees feel it’s too early for in-person attendance. With so many people worried about their health, you must assuage their genuine concerns. Make sure your booth layout is spacious and all trade show displays are six feet apart. Use appropriate digital trade show displays as signage to encourage guests to follow COVID protocols. Use wall stickers to make reading easy and place wall signs to inform everyone about safety guidelines. You may consider asking unvaccinated guests to continue wearing masks and have Rapid Antigen Self-Test Results available during the event.

2. Look for Novel Ways to Offer Gifts and Giveaways

Offering complimentary gifts is an essential element of trade shows and exhibits. Given the situation, you’ll have to develop unique ideas to continue this practice. Consider e-coupons or gift cards that can be emailed to visitors. Or you could mail gifts to reduce health risks from shared surfaces.

3. Use Technology to Your Advantage

Implement tech tools to ensure touchless transactions and data gathering. RFID tracking, voice-activated interfaces, QR code-scanning, wireless charging stations, facial recognition software, and interactive robots are some tools that can be implemented to reduce risks and ensure safety.

4. You Don’t Have to Compromise on Booth Experience by Prioritizing Health and Safety

Safety protocols don’t have to put a dampener on your marketing efforts. You can still tell your brand story despite the limitations. Use clean and straightforward messages to capture visitor attention. Make the most of available spaces by using portable banner stands for product display. Consider working product information into a digital piece to ensure easy access during or after the show. It could be as simple as sending a PDF to avoid handing over brochures that would otherwise occupy space.

COVID-19 brought many parts of the United States to a screeching halt in 2020, but Americans have slowly returned to normality since then. Although no one knows if we’ll ever return to pre-pandemic normal, life moves forward. While we wait for a post-pandemic world, there are a few things businesses can do now to create a COVID-safe exhibit at trade shows.

1. Focus on a Socially Distanced Booth Design

You can create a welcoming environment with some ingenuity while maintaining social distance. Consider a less-is-more approach in terms of product display and booth staff. Use signage, digital trade show displays, and floor graphics to help guests navigate space within the booth. Guide visitors to walk through a designated entrance to create a one-way flow to ensure safety. Plus, you can also use trade show displays to create barriers for an added sense of protection. These displays can be integrated into the design using a wide range of materials, shapes, and colors that complement your brand. Use AV equipment for product presentations and create designated spaces for one-to-one interaction.

2. Make Sure Your Staff Are COVID-Compliant

Before addressing visitors, you must make your staff feel confident interacting with attendees. Everyone involved must have a clear understanding of what they need to accomplish and how they intend to meet these goals. Plan your strategy around staff requirements. For example, if digital interaction isn’t feasible, strategically place a hand sanitizer to allow attendees to stay safe and participate in demonstrations. If food giveaways are a part of the exhibit, they should be pre-packaged and sealed. Ensure staff is up to date on all safety measures by sending regular updates through a common communication channel. Ensure booth staff wear masks at all times, and encourage them to wash their hands frequently.

3. Be Prepared for Event Disruptions in the Future

The pandemic has brought about changes in the way companies do business. Executives and employees have needed to adapt to the situation quickly. Adapting has included digitizing their customer interactions, changing internal operations, and introducing digitally enabled products.

These changes may not be temporary. Instead, the invaluable skills learned through the crisis can be used to future-proof the business. Executives should understand that not everyone will have the same comfort level while attending in-person events. They must look for out-of-the-box solutions to address these customers. Businesses must also look for ways to incorporate hybrid elements into future events.

Call us at 877-389-8645 to buy retractable banner stands and other trade show displays at affordable prices.

Designing an engaging and innovative trade show booth can be a challenge. However, you can leave a lasting impression on your visitors if you try out the tips listed here.

Folding panel displays are widely used in trade shows and presentations when you want to show off vibrant graphics to your audience. They have a strong aesthetic effect and are versatile. Here are the top five reasons you should consider folding panel displays for your next exhibition booth.

1. Makes an Eye-Catching Display

Folding panels are typically used to create large-scale trade show displays with vibrant graphics and printing. They are often the first thing an audience or visitor notices about your booth. They can be utilized to provide visitors with important information about your brand and products even if they do not stop by your booth.

2. Highly Customizable

The panels are composed of high-quality materials that can showcase the graphics of your choice. You can also use panels to pin your printed materials or stick them with Velcro. If your booth is not in a corner or against a wall, you can even use dual-sided printing. The panels are made up of smaller panels, allowing you to customize them to fit your booth space. If your booth doesn’t have much space, you can also go for table top banners for a colorful display.

3. Wider Options to Choose From

Depending on your display area, you can design folding panels in different sizes. Whether you want a sizeable foldable panel display or a small table top panel display, there are various options available in size, configuration, and more. You can also get folding panels that can be set up in different sizes and shapes based on the booth size so that you can set up your display to suit the venue.

4. Easy to Transport and Store

Folding panels are made of several boards or panels that are to be affixed to a frame. They are easy to install and dismantle quickly. They come with an easy-to-carry bag for storage and transportation.

5. Cost-Effective

With all the options to choose from, folding panel displays are relatively inexpensive. They offer great visual impact for your advertising. They can be customized with any material and fabric for your next digital trade show display within your budget.

Folding panel displays are attention-grabbers available in a range of designs and layouts. They are easy to assemble, transportable, lightweight, and long-lasting. Shop for fantastic configuration options and wow visitors at your next trade show with a fantastic folding panel display.

Flag stands offer great advertising of your brand with simple designs. Advertising on a flag stand is unique and still has the edge over modern digital trade show displays. Consider the below benefits of flag stands for your next advertising campaign.

1. Cost-Effective

Flag stands are relatively inexpensive and don’t require a lot of extra supplies to set them up. They can be customized with various fabric choices and come with dual-sided printing for maximum impact. They are ideal as trade show displays.

2. Simple to Set It Up

Flag stands are made of a base, pole, and printed fabric. All you have to do is slide the fabric down over the pole, and your banner is ready to go. You get display material with lightweight fabrics and pole materials to make transporting them easier. Plus, they don’t take up much room.

3. Get Year-Round Advertising

The higher the flag stands are, the more visible they are. This type of banner can interest more consumers. When strategically positioned outside a store or office, flag stand advertisements can be viewed by those passing by provide year-round exposure for your business and products. That can cause significant savings for your marketing team.

4. Durable and Long-Lasting

Flag stands can be used indoors and outdoors for trade shows, courtyards, festivals, events, and conferences. The use of high-quality fabric ensures the flag’s longevity. You can display a single flag stand or a series of flag stands to attract attention. If you use table top banners for your trade show booth, flag stands are an excellent choice for conferences.

5. Easy to Design and Print

With numerous options available in the fabric type and sizes, you can customize your flag stand to optimize your brand advertising. Whether you choose the feather banner, teardrop model, or the regular rectangular shape, they are available in various sizes and fabric types to fit your style and budget. You can get high-quality printing on your flags to display information.

Pop up banners are an essential accessory for trade shows and exhibitions. These versatile banners allow you to display your company logo and information that attract potential customers. They are dynamic, attractive, and can be conveniently transported anywhere. These portable pop up banners offer you these seven benefits for your business.

1. Highly Customizable

There are different types of banners like tension fabric, printed, digital, or vinyl. You can choose a pop up banner that suits your trade show display needs. Tension fabric displays allow you to custom-print your company logo and other information on them. Pop up banners can seamlessly fit your trade show display stands too. Unleash your creativity and create a banner that resonates with your company brand.

Browse our great selection of customizable pop up banners for your next trade show display.

2. Easy to Set Up

Pop up banners are generally foldable and easy to set up. You only need to open the stand and fix the banner on it. Find the best quality trade show display stands online, and get them delivered to your business.

3. Less Storage Space

Pop up banners can be easily folded and rolled. You don’t need much storage space for these banners when they aren’t in use.

4. Easy to Transport

The banners are lightweight and compact and can travel with you to shows and exhibitions. You can carry them anywhere easily and set them up in minutes. They pair well with digital trade show displays at trade shows and exhibitions.

5. Affordability

Pop up banners come in various sizes and shapes. The printing material can also be chosen to suit your budget. You can even print on both sides for a low cost. These features make a pop up banner an affordable tool for your trade show displays.

6. Offers Better Visibility

Pop up banners can be customized according to your booth size and shape, offering better visibility to your brand name and logo. You can find banners starting from four feet and up to 20 feet that can be easily customized. Though brochures and fliers can give detailed information, a large pop up banner instantly attracts potential customers.

Find the perfect banner for your upcoming trade show display with us!

Longevity and Durability

Pop up banners are created with high-quality fabric and material that last for a long time. If they are cared for properly, they can last many years with minimal wear and tear. Pop up banners give you full value for your money.

Trade shows are a great way to promote your business, attract new customers, and expand your customer base. But they take some planning ahead of time to make the trade show display a success. Don’t forget these top seven essential items the next time you have a promotional event.

1. Display Boards and Signs

Your business name and logo should be prominently displayed at your booth. Display banners and boards are essential to show who you are. Select one that can communicate your company information clearly and concisely. Make optimal use of printing space and come up with unique designs and content to attract leads.

Contact us for trade show display stands, tension fabric trade show display stands, and digital trade show displays as attractive additions to your trade show essentials.

2. Digital Content

You can use the booth space to display video content and images to inform the audience about your business. Videos and short clips are great at catching visitors’ attention. The content should be informative and engaging.

3. Table Covers and Booth Décor

Table clothes give your booth a professional look, but why not use them for content display? You can print simple information like your company logo and contact information on table clothes. Other décor like coffee mugs, water bottles, pens, and other stationery can also be customized to advertise your brand. You can even use table top banners. These are inexpensive and make for attractive trade show displays.

4. Company Brochures and Fliers

Company literature enables you to share your information with visitors who are quickly going through the booths. Business cards are another essential promotional item. You can invest in some simple holders to place them in strategic locations to catch the visitors’ attention.

5. Giveaways and Swag

Customized pens and coffee mugs are an integral part of trade shows. You can go a mile extra and give away free tote bags, so your brand logo can cover all the other free items! Mousepads have been a long-time favorite, but you can also consider customized USB drives. Find a giveaway item that resonates with your brand and company name.

Choosing the right trade show display increases your chance of getting maximum leads for your business. Something as simple as a table top pull-up banner gives you ample opportunity to increase brand awareness.

6. Business Card Collectors and Sign-Up Sheets

A simple fishbowl can serve both as a great décor and a convenient business card collector. Visitors may find it easier to leave their business cards instead of writing down their names and contact details in a notepad. You can also have a simple sign-in sheet ready for customers with whom you strike a conversation.

7. Utilities for the Booth

Setting up a booth requires a few items like scissors, tapes, pins, staplers, extension cords, and chargers. Before the show, make sure you have everything you need to power and organize your trade show booth.

You can set up an attractive trade show display like a pro with simple digital banners, table top banners, and more. Don’t forget to have food and water for those staffing your booth. Use the right color theme, font, and images to make your display attractive. Wear comfortable but professional clothing and shoes because you’ll be standing most of the time.

Trade shows are highly competitive. With hundreds of booths vying to grab the audience’s attention, trade show display stands are the best way to ensure that your business gets noticed. They are convenient, cost-effective, and durable and help your business stand out professionally. In this article, we list the top five benefits of investing in high-quality trade show displays.

1. Cost-effective

When compared with other popular modes of trade show advertising, display stands are the most cost-effective choices. Even with accessories like lighting, prop stands, and digital displays, the total cost of a display stand is budget-friendly. It’s an excellent choice for businesses with small advertising budgets. It’s a one-time investment that you can reuse for several trade shows.

2. Customizable

You can get a customized display banner stand that fits your brand image perfectly. You can customize all display stand features, including size, orientation, design, single-sided or double-sided display, and more.

3. Portable

If you have experience setting up for trade shows, you know how difficult it can be to set up a display. When compared with traditional advertisement banners, display banner stands are highly portable and convenient. The entire display can be dismantled and fit inside a travel bag. It can easily fit in the boot of your car, or you can add it along with your check-in bags if you are flying to the venue.

4. Easy to Setup

Besides the ease of carrying, banner stands are easy to install. These display banner stands are made to be set up by one person. It also doesn’t require any special tools or skills. All you have to do is connect the rods and banners, and you’ve got a great display within a few minutes. The same applies to dismantling as well. Trade show booth attendants can quickly wrap up these banners at the end of the day.

5. Space Savers

Another massive benefit of display banner stands is that they take up significantly less floor space. The size is a huge benefit, especially in crowded trade shows with only a limited space for your booth. Even though they occupy less space, they deliver maximum impact. They are designed to grab the attention of visitors.

As you can see, trade show display stands offer various advantages for your business, making them a must-have tool in your marketing arsenal. Keep in mind that trade show display stands are available in a variety of designs and models. You can choose the right one that best fits your advertising needs and budget.

Trade Show Display Pros has a wide range of trade show display stands. Get in touch with our team to see how we can help!

Trade shows provide an excellent opportunity to market your product and expand your business. When you set up an exhibition booth, you need creative ways to showcase your brand, products, and services. A pop-up display is one innovative option that can help you stand out at trade shows. Here are some of the advantages of these types of displays.

Lightweight and Portable

The traditional displays have many parts, and it becomes challenging to carry them as they are heavy. But pop-up displays are lightweight and portable. The frames are made of lightweight materials, which can be folded easily for convenience.

Easy to Set Up

Many people assume that pop-up displays are difficult to assemble when compared to stand-up or table-top banners. But that’s not true! You can put them together quickly in a hassle-free manner using self-locking magnetic arms.

Attractive

Trade shows will have hundreds of people, and getting their attention is crucial to making your exhibition a success. Pop-up displays capture the attention of the audience while they pass by your booth. You can place them creatively in prominent places to draw attention.

Customizable

Pop-up displays offer you the versatility that you can’t get from other displays. You can change the design to align with your brand logo and design. You can change colors to suit the theme and objectives of the exhibition. They also come in a variety of sizes to suit your requirements.

Easy to Store

As pop-up displays are customizable and retractable, you can easily store them without occupying much space. They are compact, and you can transport them easily on flights for distance trade shows. They can be taken wherever you need to go for trade shows and exhibitions.

More Space for Brand Message

The message on trade show displays should be large enough for the audience to notice it immediately. Traditional displays usually don’t provide enough space for brands to leave a detailed message. However, pop-up displays offer more space for making creative marketing campaigns efficiently.

Professional Look

A pop-up display is the best advertising option when you use creative images, logos, and designs. It gives a professional look to your overall marketing campaign.

Budget-Friendly

Although digital displays are effective in trade shows, they can cost you a lot of money. But pop-up displays are a cheaper way to make your exhibition stand out. It requires fewer people to load and set up the display, cutting down the transportation and operational costs.