General

  • 5 Useful Tips That’ll Help You Design An Effective Trade Show Banner

    Trade show displays don’t have to be boring! In fact, boring is the last thing a trade show display should be, considering these are supposed to attract trade show attendees to your booth. In this article, we’ll explain how you can create a bespoke banner that will wow trade show attendees, and we’ll also discuss different design options so you can choose the right one for your business.

    1. Keep Things Simple

    When it comes to trade show banners, less is definitely more. Your banner should be eye-catching and easy to read, and you should avoid overcrowding it with too much text or too many images. Stick to one or two points you want to get across and make sure they're clear and concise. A tabletop banner will be perfect in this scenario. And don't forget to leave some white space! After all, too much clutter will make your banner difficult to read.

    2. Use High-Quality Images

    Ensure that the images on your banner are high-quality and relevant to your business. Remember, people will be looking at your banner from a distance, so make sure the images are clear and easy to see. You’ll be competing with digital trade show displays, so the graphics your banners display will have to be top-notch.

    3. Use A Professional Designer

    If you want your banner to really stand out, you should hire a professional designer. They will be able to create a banner that is both visually appealing and effective at promoting your business.

    4. Make It Eye-Catching

    Bright colors will grab trade show attendees’ attention, and an interesting design will keep them engaged. Remember, your trade show display may be what potential customers see first, so it has to make a positive impact. Make sure the colors reflect your business, and avoid using too many gaudy designs. Tabletop pull-up banners can be used to bring more attention to your business.

    5. Get The Right Size

    Make sure the display is big enough to be seen from a distance, but it shouldn’t be so big that it's overwhelming. You want people to be able to see what you're selling from a distance, but you don’t want the display to take up a huge portion of the booth space. A good rule of thumb is to make your banner at least twice as wide as it is tall. This way, it'll be easy to see from a distance, no matter where your booth is positioned.

    Creating an effective trade show display isn’t always easy; that said, you should have some fun when creating one. With a little planning and the right tools, you can create a banner that will help your business stand out from the competition.

    And if you want to save some time, shop for banners and banner stands on our website today! Our digital trade show displays and tension-fabric trade show displays have helped hundreds of businesses participate effectively at trade shows. Check them out now!

  • Top 5 Features That’ll Make Your Trade Show Banners Stand Out

    A trade show banner is a big deal. It's usually the first thing trade show attendees see when they come to your booth, and if used right it can make a great first impression. But how do you ensure your trade show banners are useful and eye-catching? Here are five features that’ll set your banners apart from the rest.

    1. Bright Colors

    Bright colors are eye-catching and enticing, so you should use these when constructing a banner. And use a color scheme that complements your brand. Just make sure the colors are vibrant but not too bright. A well-designed tabletop banner will be a big hit if it displays vibrant colors in a well-lit environment.

    2. A Catchy Headline

    Your headline should be short, sweet, and to the point. It should grab trade show attendees attention so they’re interested in learning more about your products and services. You can use humor or include a relevant quote to make your banner stand out.

    3. A Professional Design

    First impressions are everything, so make sure your banner looks professional. Hire a graphic designer to create a custom design or use a template from a reputable online resource. The important thing is that you make sure your banner is well-designed and easy to read. Try things out on a tabletop pull-up banner, as it’s usually easy to design on these, even if you’re a newbie.

    4. A High-Quality Banner

    A high-quality banner will last longer and look better than a cheap one. Invest in high-quality banner materials and a good banner stand so your trade show displays last for years. It’s also important to get quality printing so your banner looks crisp and sharp from afar. A tabletop banner is a versatile canvas on which you can print company messages, and it’s easy to use as well as portable.

    5. A Clear Call To Action

    Your banner should be displaying a call-to-action. What do you want people to do when they see your banner? Are you encouraging them to fill out a form? Are you offering a discount? Let people know what you want them to do, and make sure the message is clear and easy to understand.

    A well-designed trade show display can help you stand out from the competition, and it’ll even be able to compete with the digital trade show displays companies are using nowadays. Use bright colors, a catchy headline, and a clear call-to-action to make your banner more effective.

    Trade Show Display Pros is one of the largest suppliers of trade show displays, and we sell banners of all kinds. Whether you need retractable banner stands or digital trade show displays, we have high-quality products that’ll help you make your next trade show a success. Call us today to design a custom banner that’s perfect for your business.

  • 5 Critical Metrics That’ll Help You Determine Trade Show Booth ROI

    A trade show is an excellent platform for launching a new product and building brand awareness. And by using engaging trade show displays, you can capture the attention of visitors and convert them into paying customers.

    But the biggest challenge here is ensuring you’re getting the absolute most out of your trade show investments. It’s essential that you do a cost-benefit analysis at the end of a trade show to determine if such an event is profitable for you. You can do this by tracking the following metrics:

    Metric #1: Number Of Sales Made By Each Rep

    The primary reason why B2B companies attend trade shows is to win new customers and generate sales. The number of sales each rep makes is a metric that’ll help you determine whether or not you were able to meet sales goals. You’ll also need to track the average order value as well. Both metrics are critical when you’re trying to determine trade show booth ROI, and they’ll help you establish fair staff pay and sales strategies.

    Metric #2: Booth Visits

    The reality is that while trade shows are an excellent way to generate brand awareness, most booth visitors are unlikely to make a purchase on the same day. You need to follow up with interested visitors later to get them to convert. Hence, another crucial metric to track is the number of booth visitors that become qualified leads. Have a sign-in sheet at your booth and use this sheet later on to follow up with leads who you think have a good shot of becoming customers.

    Metric #3: Social Media Engagement

    Trade shows are an excellent way to increase brand awareness. You can measure this by tracking several metrics like social media mentions, site visits, online engagements, likes, shares, and reposts after the event. If you notice an increase in social media followers after the event, it means that participating in the trade show helped with increasing brand awareness.

    Metric #5: Customer Retention

    Your trade show staff might be more focused on closing new deals and capturing qualified leads. But what about your existing customers? For example, let’s assume that an existing customer visits the trade show. They are a prime target for your competitors! You don’t want to lose existing customers to your competitors, so you need to ensure that you treat existing customers like VIPs.

    Advance invitations, a warm welcome, and special treatment when they visit the booth are all a must. You can also provide access to special events and give exclusive goodies to make your current customers feel valued, reinforcing their loyalty.

    Metric #5: Sales Cycle

    Sales cycle is a measure of how long it takes (on average) for your trade show team to convert an interested lead into a paying customer. If the sales cycle is short, there’s a good chance you can sell a lot of products at an event. However, if your products are expensive, the sales cycle might be longer. In the latter case, you can alter your trade show strategy to focus more on capturing qualified leads.

    Get The Absolute Most Out Of A Trade Show

    Participating in trade shows is an expensive affair. You have to pay the exhibit fee, invest in versatile trade show display stands, pay trade show booth attendants, and spend on marketing. If you’re going to invest in a trade show booth, you need to ensure you’re getting maximum ROI from the event. The best way to determine the value of your investment is by tracking the five critical trade show metrics mentioned in this article. By understanding these metrics, you can determine what’s working and what needs to be fixed before the next event.

  • 8 Smart Ways To Save Money At Your Next Trade Show

    If this is the first time you’re attending a trade show, or you’re an expert at organizing trade show displays, you need to consider the best ways to save money at your next event. There's no denying that trade shows can be extremely beneficial for your business. But exhibiting at a trade show, or any other industry event, can be extremely expensive. It can blow a hole in your marketing budget, especially if you don’t keep a tight grip on your finances.

    When attending a trade show, you have to budget for several things, including:

    • Marketing
    • Advertising
    • Promotions
    • Staffing
    • Exhibition fees
    • Freebies and other promotional materials
    • Utilities
    • Digital trade show displays
    • Fabric banner stands and other displays

    All these elements can cost a pretty penny. But the good news is that many of these expenses can be reduced with proper planning and preparation. And the best part is that you’ll still be able to set up a high-quality booth that attracts lots of potential leads.

    Here are a few tips you can use to put up a spectacular trade show display without blowing up your budget:

    #1: Choose A Modular Display

    Choose a modular exhibition display stand that you can reuse at different events. You can adjust the modular display stand so it’s ideal for the current event venue and available space.

    #2: Swap The Graphics

    Buying brand new trade show displays for every event can be expensive. The better option is to just use new graphics. For example, if you have a tabletop pull up banner, you can replace the graphics without changing the whole display.

    #3: Advertise The Event On Social Media

    Make use of social media networks like Facebook, Instagram, LinkedIn, TikTok or even Pinterest to spread the word about an upcoming event for free on social media.

    #4: Use Royalty-Free Images

    Rather than spending a fortune on hiring an expensive photographer or paying for customized images, you can download royalty-free images and use them on your marketing materials.

    #5: Avoid Hiring External Staff To Manage Your Trade Show Booth

    External staff do not know your business well, and they won’t be aware of all the things that make your products and services special. External staff can also be expensive. Instead, train your own employees to handle trade show duties.

    #6: Order Ahead

    If you plan properly, you can order trade show display stands and trade show shipping cases even months before an event. Doing this ensures you avoid paying express shipping charges to get products delivered at the last minute.

    #7: Be On The Lookout For Discounts

    Sometimes trade show display stand manufacturers offer seasonal discounts. Purchase trade show displays during these times so you can save significantly.

    #8: Exhibit At Local Trade Shows

    Finally, participating at a local trade show can help you cut down on costs. When participating at far-away trade shows and events, you have to spend on accommodations, fuel, and food. Attending a local trade show that’s a short driving distance from your office can help you cut down on costs.

    Use these tips to reduce your trade show expenses without reducing the quality of your presentation.

  • Top Benefits Of Using Custom Trade Show Displays

    Custom trade show displays are personalized to meet a brand’s special requirements, and these effectively convey a message if constructed properly. Among all the displays used at trade shows—like pop-up banners, digital displays, graphic displays, etc.—custom trade show displays are the most beneficial, as they help a brand create a visible identity. Discussed here are some of the other top benefits associated with using custom trade show displays.

    Represents Your Brand

    A custom trade show display will represent your brand well and convey a meaningful message. It’ll help people identify your brand, thereby enhancing brand awareness. They’ll give your business a unique identity, and they help with creating great first impressions. In short, they help businesses convert booth visitors into customers.

    Attracts Attention

    Custom trade show displays attract the attention of visitors. If you have designed the display right, then the target audience will flock to your trade show booth in no time. They will be interested to know more about your products and services, and they’ll eagerly try some of the samples on display. Once they’re at your booth, you can have one-on-one interactions to boost conversions.

    Enhances ROI

    Return on Investment (ROI) is something that every business owner seeks from trade shows and exhibitions. Custom trade show displays are cost-effective, as they can be used at multiple events. And since they hold up well, they’re a long-term investment. Moreover, they help with sales generation, so they can bring more revenue to a business.

    Helps You Stand Out

    Custom trade show displays help you stand out from the crowd. You can easily beat your competition with unique digital trade show displays. If your booth is impressive, many visitors will prefer visiting your booth over visiting the others; therein lies your first success. These displays will increase your brand's visibility and leave lasting impressions on the minds of potential customers, which will then translate into sales.

    Helps Forge Personal Connections

    Forging a unique identity for your brand goes a long way in business development. Custom trade show displays help develop personal connections with potential customers. They create more brand awareness, and once the visitors become aware of your brand, the displays make your business more approachable. They also help with building trust, as after a potential customer connects with your brand, they will feel confident making a purchase. And the more brand awareness you generate, the stronger your business’scredibility will be.

    Are you looking for the best customized trade show displays and accessories? Contact Trade Show Display Pros to order premium banners now!

  • Top Reasons Why Trade Shows Are Important For Businesses

    Even though technology has advanced to the point where now virtual marketing is the most sought-after method of promoting businesses, trade shows are still considered significant by many business owners. Many professionals see trade shows as platforms that put them in direct contact with their potential customers. And others believe that a pop-up banner can do a lot more than an Instagram post. Here are some reasons why trade shows are still crucial for businesses:

    Direct Contact With Potential Customers

    At trade shows, businesses can meet with potential customers face to face. Yes, conducting virtual interactions with target audiences is easier now, but in-person engagements are still incredibly valuable for those who are pushing products and services.

    At a trade show, you have a platform to show potential customers your products, and you can answer whatever questions they have. If you convey your passion well and demonstrate that what you’re offering can help them, marketing at a trade show is likely to be a successful endeavor.

    Networking

    Also at trade shows, you can observe your competition and network with others in your industry. You can exchange ideas, give and get feedback, and form new business relationships. Reaching out to competitors can also be beneficial, as friendly competition and exchanging of ideas can lead to both yours and their business doing well. Many business owners use this platform to enter into partnerships.

    Expands Customer Base

    At a trade show, you can use items like digital trade show displays, custom banners, and floor graphics to get the attention of visitors. A trade show will also present an opportunity for you to showcase your brand to those who haven’t heard about it. With good booth displays, you can expand your customer base, as they’ll help with converting on-lookers into patrons.

    Instant Feedback

    Getting instant feedback is not just gratifying but helpful; with this you can understand your customer base better. At trade shows, you can demonstrate your products, distribute samples to visitors, and receive instant feedback. You can then analyze the feedback to see what’s liked and not liked about your products and services. Customers love when their feedback is taken seriously, and at a trade show you can demonstrate that you care about feedback.

    Enhances Brand Awareness

    Trade shows are great marketing events where you can promote your brand. And if you promote your brand effectively, trade show visitors will go home thinking about it. Your number-one goal at a trade show should be branding; more people should leave knowing about your brand.

    Increases Sales

    Many businesses report a surge in sales after exhibiting their products and services at a trade show. That’s because at a trade show you have an opportunity to impress an audience with your products, and if you successfully forge a connection with them, they are sure to try them out.

    If you’re looking for premium trade show displays that’ll promote your brand, get in touch with us to get these at affordable prices.
  • All You Need To Know About Pop-Up Banners

    If you’re an active participant at trade shows and exhibitions, you know how important trade show displays are. They are the first thing your potential customers will see when visiting your booth. You can go with tabletop banners, full-length displays, or pop-up banners, as all of these options are great for trade shows.

    Pop-up banners specifically are easy to set up, store, and carry. And with digital technology, you can now easily customize your pop-up banners to fit your brand’s image.

    What Is A Pop-Up Banner?

    A pop-up banner is a type of display that’s designed to pop up from the ground and display your company name, logo, and other important information. They are a great choice for small businesses that want to get their brand name out but don’t have the budget for more elaborate tabletop or pull-up banners. You can customize your pop-up banners with your logo, text, and images to create a unique brand message.

    5 Ways To Use Pop-Up Banners To Your Advantage

    Display Your Brand Name And Logo Prominently

    Pop-up banners are good at displaying a brand logo and name to booth visitors. You can use them to attract people who are walking by your booth, and then turn these visitors into customers.

    Set Up An Interactive Information Kiosk

    You can set up an interactive display. At such displays, visitors will click on items and learn more about your brand and products. You can include a lot of important information on the banners, or a display can allow visitors to interact with AI to learn more about your brand.

    Accessorize For Added Effect

    You can also add a flat-screen, AI-based interactive display to make things more interesting and grab the attention of visitors. This can be used to provide additional information about your brand, such as an FAQ. Allow visitors time to interact with the AI. An exciting element on your pop-up banner, such as an animation or a fun pop-up message, can make a big difference.

    Pair It With Other Advertising Products

    A digital display, tabletop banner, or step-and-repeat banner can make a bold statement at your booth and draw a lot of attention. Use pop-up banners to make a quick announcement, such as a last-minute sale or a unique product announcement. These are great for businesses that are trying to get the attention of visitors who are passing by and need to be informed right away.

    Big Impact In Small Spaces

    Pop-up banners are ideal for small spaces, where traditional tabletop banners would be too large. They can be used on a table or as a wall display to draw the attention of passing visitors. To make a bold statement and attract even more attention, combine a pop-up banner with other advertising products, such as a digital display, tabletop pull-up banners, or step-up banners.

    Pop-up banners are a cost-effective advertising tool. They make a meaningful impact, even at crowded trade shows and exhibitions. They are customizable and can be paired with other marketing strategies to create a unique and powerful marketing message for your brand.

    Browse through our latest collection of pop-up banners and other trade show displays before your next event. While you’re at it, don't forget to check out our latest additions, including digital trade show displays and our line of tension fabric trade show displays.

  • 5 Benefits Of Using Trade Show Shipping Cases

    Trade show display stands are an important part of numerous marketing strategies. They can attract a large number of potential customers and create a lot of buzz. Businesses must invest in high-quality display banners to stay competitive in today’s market. But large banners can be difficult to transport and set up. However, using trade show shipping cases makes transporting easier. Plus, they will secure your banners properly.

    Easy To Carry Around

    Trade show shipping cases are lightweight and portable. They also make it easy to store your trade show displays when they’re not being used. Trade show shipping cases are space-saving as well, so they’re ideal for those who don’t have a lot of available storage. Some of the best trade show shipping cases are simple and featuring easy-to-carry handles.

    Simple Setup Anywhere

    Trade show shipping cases are ideal if you have to transport display banners, but they also make banner setup easier anywhere, even in tight quarters. This is yet another reason why they’re an excellent tool for those who are looking to promote their business at a large venue. You can even make custom displays that are specifically designed to fit your trade show shipping cases.

    Options For Customizing

    You can get a customized trade show shipping case for any type of banner you have. There are places where you can get both digital trade show displays and tension fabric trade show displays. You can select from a variety of materials, including plastic, metal, and fabric. Some of the best trade show shipping cases are lightweight, which means they make it easy to transport display banners on windy days.

    Advertising On The Go

    You can market your brand by printing your brand information on a customizable trade show shipping case. This not only helps with marketing but also demonstrates to passersby that you care about what you have to offer. The best part is that you don't have to spend a lot of money to get a lot of attention. One thing’s for certain: you should definitely get shipping cases for your table top pull-up banner.

    Cost-Effective & Eco-Friendly

    Trade show shipping cases are both cost-effective and eco-friendly, which means they can last for years, and at no point do you have to worry about harming the environment. Some of the best trade show shipping cases are made from wood or metal, both of which are environmentally friendly materials. You don’t only help the environment but save a lot of money too if you purchase these cases.

    Trade show shipping cases are excellent for those who need to protect their trade show displays from the elements. Purchasing a high-quality shipping case is critical if your top priority is protecting your investment. There are numerous options available, which means it’s simple to find an ideal trade show shipping case.

    Visit our website to learn more about bespoke trade show shipping cases and how they can benefit your company.

  • Trade Show Pedestals: Here’s What You Need to Know Before Your Next Trade Event

    This post is dedicated to the unsung heroes of the trade show world: pedestal booths. Pedestal stands are like an unassuming breakfast cereal. They aren’t fancy like the retractable banners or table top pullup banner stands.

    But they are a trusted accessory that occupies center-stage at your trade show booth. While pedestals aren’t the focus of your booth, they do much of the heavy lifting to advertise on par with newer, flashier options like digital trade show displays. Read on to learn all about their uses for exhibitions.

    What Are Pedestal Stands?

    Also known as kiosks, counters, or podiums, a trade show design is incomplete without pedestal stands. It is the physical counter that hosts the exhibitors and their inventory. The booth top has a counter where you place the items you want to showcase to your audience. The emphasis here is on the product. But that doesn’t mean the booth on which the product is displayed should be empty. You can add inline displays, hang a fabric banner, or showcase printed graphics on the stall. These additions hook in your target audience even before they reach your booth.

    Most exhibitors display their company’s logo on the pedestal. This graphic is fine if your attendees recognize your brand just by its logo. However, you can get creative to attract them by utilizing this prime real estate. How about adding a funny one-liner or a witty question that stops an attendee in their tracks? Get creative and use pedestal stands to start a conversation with your audience.

    That said, there’s the temptation to cover every inch of the podium with graphics and banners. However, doing so can make your entire booth feel cluttered. Balance the graphics with intentional usage of white space to make your message stand out.

    Types of Trade Show Pedestal Stands

    The range of designs, sizes, and functions of trade show pedestal booths is immense. You can get them fully assembled or partially assembled as per your requirements. Some come with discrete counters with locking storage, while others include LED lighting for backlit graphics. Here are some of the popular trade show pedestal-stand types:

    • Custom pedestals: These come fully assembled and are usually made from wood. You can customize the counter to suit your specific requirements, including size, design, finish, materials, accessories, and shape.
    • Parsons: If you’ve ever walked into an Apple store, you may have noticed the hollow table-like pedestals. These are parsons, and they are more tables than counters. Despite their shallow frame, you can include accent lighting and charging stations to make them more appealing.
    • Backlit: These are the most popular models right now. You can light up your logo or brand name using LED strip lighting to create an excellent effect. Many come with fabric banner stands that light up as well.
    • Hybrid/Modular: These come partially assembled, and you set them up at the trade show. Since they come as separate pieces, they are lighter and easier to transport. Even if you lose or break one part, you can get the damaged part replaced without having to redo the entire stand.
    • Portable: Like the modular stand, portable pedestals can be easily transported. The difference is that you don’t require special tools to assemble these stands.

    Use Pedestal Stands Creatively to Hook Your Audience

    That’s it! You’ve learned all about the humble trade show pedestal stand. Browse different models and types and choose the best counters that meet all your requirements. If you don’t find what you’re looking for, connect with custom display banner makers. We can get one designed to match your specific needs.

  • 5 Costly Mistakes to Avoid at Your Next Trade Show

    Whether you love or hate them, you cannot avoid trade shows as a business owner. It’s where the most action takes place. You get to spread the word about your brand, showcase your products and services to your target audience, generate new leads, and convert them into customers and sales.

    Exhibiting at a trade show requires effort, time, and money. So, you must ensure that you get the maximum value out of it. Here are the top critical trade show mistakes to avoid at your next event.

    Mistake #1: Having a Poor Display

    If you aren’t pulling out all the stops on designing your trade show booth, you aren’t doing it right! Your trade show booth should be colorful, attractive, vibrant, and engaging. It should quickly draw the attention of your audience. A stall that doesn’t evoke emotions like curiosity, excitement, or joy won’t create a strong impression.

    Don’t make the rookie mistake of just putting a small table, exhibiting your products, and calling it a day. Doing so will make your audience walk right on by you. Instead, focus on adding suitable table top pullup banners, retractable banner stands, and more to create a stunning trade show display stand. If you have the budget, you can consider adding a backlit popup banner to make your booth stand apart from the rest.

    Mistake #2: Not Generating Buzz on Social Media

    It’s 2022, and everything happens on social media. If you aren’t promoting your upcoming trade show on social media, you’re missing a crucial part of reaching your target audience. Before the event, create anticipation about the trade show on your Instagram, TikTok, and Facebook. Organize small giveaways and get your target audience excited about the event.

    Mistake #3: Hiring the Wrong Person to Run the Booth

    Here’s another area where you cannot afford to make any mistakes. Many businesses hire temporary workers or interns to work their booths. That can backfire. The role of the booth attendant is not to stand there passively and hand out brochures to event attendees.

    The audience sees the employees at your booth as the face of your company. They should have the expertise to answer questions competently and convince customers to try your products.

    Mistake #4: Annoying Attendees

    No one likes to be ambushed at trade shows. While you cannot passively stand and hand out brochures, you also don’t want to bully people into listening to your pitches. Instead, you can focus on interactive demonstrations that engage your audience without feeling overly aggressive. Hosting games and puzzles is a great way to make the audience stop at your booth.

    Mistake #5: Failing to Determine Your Trade Show Goals

    Why are you attending trade shows? Is it to enhance brand recognition or collect leads? Whatever the reason, you must determine your goal before setting up the booth. Measure your results after the trade show to see if you have achieved the initial purposes. This step helps you identify what went wrong and what could be done better at your next event.

    Trade shows are an excellent business opportunity to land long-term clients and increase revenue. Avoid these five common mistakes to make your business stand out and achieve your trade show goals.

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