Trade Show Display Pros

  • What You Can Expect From Virtual Trade Shows

    Just like many other things, trade shows and exhibitions have gone digital, in large part because the Covid pandemic necessitated this. If you’ve never heard of a virtual trade show before—and you’re looking to benefit from participating in one—read on!

    What Is A Virtual Trade Show?

    Virtual trade shows are a lot like traditional in-person trade shows; the main, obvious difference is that virtual trade shows are held online. At virtual trade shows, attendees can interact with companies and brand representatives, and this is what attendees would be doing at a regular trade show.

    Benefits Of Virtual Trade Shows

    The biggest benefit of a virtual trade show is that individuals from around the world can connect at one of these. Brands that are looking for maximum exposure are participating in virtual trade shows now because they understand how many individuals can be reached at these events. After all, a participant just needs good internet connection. Here are some more reasons why brands love virtual trade shows:

    • Reach A Wider Audience: Virtual exhibition crowds are 8x to 10x larger than the crowds you’ll see at real world trade shows. You can put your brand in front of a larger audience for a low cost. And no travel is required, which is a huge perk in the post Covid-19 era.
    • Increase Brand Visibility For A Low Cost: If you ask any trade show veteran, they will tell you that location matters at a trade show. Your booth needs to occupy prime real estate if you want to pull in a big crowd. But at a virtual trade show, you can maximize brand exposure without needing prime real estate. You can link trade show attendees to your site, and you can also display your most popular products and services easily.
    • Engage With Interested Trade Show Attendees: Just like at a regular trade show, you can connect and engage with interested attendees at a virtual trade show. You can even make interactions totally personal by setting up one-on-one video conferences with prospective clients.
    • Capture And Convert Leads: At a virtual trade show, you can use a variety of strategies to capture leads. You can engage with each attendee and seamlessly guide them through the sales funnel.

    Make Your Brand Stand Out At A Virtual Trade Show

    In the end, a virtual trade show is still a trade show. Therefore, all the rules of regular trade shows apply here as well. Here are a few tips you can use to make your booth stand out at a virtual event:

    • Consistent Branding: Just like you would decorate a traditional trade show booth with trade show display stands, you need to brand your virtual booth as well. Use a tabletop pull-up banner or a pop-up banner to display your branding message, logos, and other information.
    • Have Clear Audio & Video: Make sure that your camera and mic are working correctly. Do a trial run before the event to ensure that you're audible and coming across clear to the audience.
    • Share Virtual Pamphlets: You would pass out pamphlets and leaflets to audience members at an in-person event, so you should do the same here. The only difference is that there won’t be any paper—everything is digital, of course.
    • Practice Your Pitch: Prepare a short 30-second pitch. It should introduce your brand and your product/services. Practice the pitch ahead of time so you don't stumble during the livestream.
    • Send Complimentary Swag To Attendees: For that extra touch, you can send attendees a real gift. Ask them to fill out a form with their contact details so you can send them free swag like t-shirts, journals, or desk organizers.

    Since the world is moving online, it's no surprise that trade shows have gone virtual. Use these tips to make the most of your next virtual trade show.

  • 4 Safety Precautions for Post-COVID Trade Shows

    As the world slowly limps back to its feet after the devastating effects of the pandemic, the trade show industry prepares for a new normal. Across the United States, exhibitors are looking for ways to organize trade shows safely and responsibly. If you’re among those who have decided to restore customer confidence through in-person experiences offered by trade shows and exhibitions, here are a few tips to help you do it right

     

    1. Encourage In-Person Attendance by Ensuring Safety for Everyone

    A recent study found that nearly 60% of trade show attendees feel it’s too early for in-person attendance. With so many people worried about their health, you must assuage their genuine concerns. Make sure your booth layout is spacious and all trade show displays are six feet apart. Use appropriate digital trade show displays as signage to encourage guests to follow COVID protocols. Use wall stickers to make reading easy and place wall signs to inform everyone about safety guidelines. You may consider asking unvaccinated guests to continue wearing masks and have Rapid Antigen Self-Test Results available during the event.

     

    2. Look for Novel Ways to Offer Gifts and Giveaways

    Offering complimentary gifts is an essential element of trade shows and exhibits. Given the situation, you’ll have to develop unique ideas to continue this practice. Consider e-coupons or gift cards that can be emailed to visitors. Or you could mail gifts to reduce health risks from shared surfaces.

     

    3. Use Technology to Your Advantage

    Implement tech tools to ensure touchless transactions and data gathering. RFID tracking, voice-activated interfaces, QR code-scanning, wireless charging stations, facial recognition software, and interactive robots are some tools that can be implemented to reduce risks and ensure safety.

     

    4. You Don’t Have to Compromise on Booth Experience by Prioritizing Health and Safety

    Safety protocols don’t have to put a dampener on your marketing efforts. You can still tell your brand story despite the limitations. Use clean and straightforward messages to capture visitor attention. Make the most of available spaces by using portable banner stands for product display. Consider working product information into a digital piece to ensure easy access during or after the show. It could be as simple as sending a PDF to avoid handing over brochures that would otherwise occupy space.

  • 3 Tips to Creating a COVID-Safe Trade Show Exhibit

    COVID-19 brought many parts of the United States to a screeching halt in 2020, but Americans have slowly returned to normality since then. Although no one knows if we’ll ever return to pre-pandemic normal, life moves forward. While we wait for a post-pandemic world, there are a few things businesses can do now to create a COVID-safe exhibit at trade shows.

    1. Focus on a Socially Distanced Booth Design

    You can create a welcoming environment with some ingenuity while maintaining social distance. Consider a less-is-more approach in terms of product display and booth staff. Use signage, digital trade show displays, and floor graphics to help guests navigate space within the booth. Guide visitors to walk through a designated entrance to create a one-way flow to ensure safety. Plus, you can also use trade show displays to create barriers for an added sense of protection. These displays can be integrated into the design using a wide range of materials, shapes, and colors that complement your brand. Use AV equipment for product presentations and create designated spaces for one-to-one interaction.

     

    2. Make Sure Your Staff Are COVID-Compliant

    Before addressing visitors, you must make your staff feel confident interacting with attendees. Everyone involved must have a clear understanding of what they need to accomplish and how they intend to meet these goals. Plan your strategy around staff requirements. For example, if digital interaction isn’t feasible, strategically place a hand sanitizer to allow attendees to stay safe and participate in demonstrations. If food giveaways are a part of the exhibit, they should be pre-packaged and sealed. Ensure staff is up to date on all safety measures by sending regular updates through a common communication channel. Ensure booth staff wear masks at all times, and encourage them to wash their hands frequently.

     

    3. Be Prepared for Event Disruptions in the Future

    The pandemic has brought about changes in the way companies do business. Executives and employees have needed to adapt to the situation quickly. Adapting has included digitizing their customer interactions, changing internal operations, and introducing digitally enabled products.

     

    These changes may not be temporary. Instead, the invaluable skills learned through the crisis can be used to future-proof the business. Executives should understand that not everyone will have the same comfort level while attending in-person events. They must look for out-of-the-box solutions to address these customers. Businesses must also look for ways to incorporate hybrid elements into future events.

     

    Call us at 877-389-8645 to buy retractable banner stands and other trade show displays at affordable prices.

  • How To Choose The Right Colors For Banners: The Ultimate Cheat Sheet

    Colors play a crucial role in non-verbal communication. Moreover, the human brain understands colors faster than text. Market studies have shown that colors significantly influence individuals when they’re purchasing products. As you can see, colors should not be underestimated. That’s why you must consider these when designing banners and trade show displays. In this post, we’ll help you understand the psychology of colors. With this knowledge, you’ll be able to choose the right colors for your banner ads and other marketing signage.

    There Are No Good Or Bad Colors: It All Depends On Context

    You may have come across articles stating that red means anger and yellow means happiness. Well, there's no scientific theory behind these statements. Instead, it all depends on the context. Culture, experiences, personal characteristics, language, and several other factors influence how we perceive colors. So forget all you've learned about good and bad colors—choose colors that match the context well.

    For example, red is a powerful color that can engage and captivate your audience when used in the right way. When choosing colors for pop-up banners, retractable banners, and other marketing materials, the critical point to consider is this: does the banner match your brand’s color scheme? Use your brand’s colors to create cohesive marketing materials that will go with your logo, signage, and brochures.

    Color Contrasts: The Key To Creating Engaging & Impressive Banners

    Now that we understand the basics of color context, it's time to focus on another crucial aspect of banner design: color contrast. Contrast helps with highlighting important information, making it easy for the reader to distinguish the critical information from the rest of the text.

    For example, if your trade show banner has a dark blue background, and you place dark-colored text on this, it’ll be challenging for the reader to see what the text says. On the other hand, using text that’s white or yellow would create proper contrast, making it easy for the reader to notice the text.

    Also, note that too much contrast creates the reverse effect. Placing two or more strong colors next to each other creates a jarring effect that again diminishes readability. While choosing colors, make sure you do not exaggerate the contrast so much that the banner becomes unpleasant to the readers’ eyes.

    Know Your Audience

    When designing your banners, you need to consider your target audience. For example, suppose your target audience lives in a major sports town. In that case, it's a good idea to avoid using the colors of a rival sports team in your banners. Similarly, if you have a direct competitor, then avoid using their colors, as customers can mistake your brand for your rival's. Finally, avoid using too many colors, as this can feel cluttered and overwhelming. A good rule of thumb is to stick to two or three main colors in your banner design.

    Use these tips and learn more about color psychology to design attractive and visually impressive banners.

  • Use These Tips to Build an Impactful & Engaging Trade Show Booth

    Are you struggling with making your trade show booth stand out in a sea of exhibitors? Is your booth getting lost in the crowd at a trade show? Check out these trade show booth design tips to make a splash at your next exhibition and make a bigger impact on visitors.

    1. Get Your Branding Right

    The first step is to get your branding right. When setting up a trade show booth, ensure that your brand’s theme is consistent across all marketing materials, from banners to displays, freebies, etc.

    Start by investing in high-quality trade show displays. Try retractable banner stands, wall and floor signage, and other displays to attract visitors to your brand. When choosing branding material, look for premium signage and displays that can be reused again and again. For example, tabletop pull-up banners are easy to store and transport, and they can be used year in and year out without showing signs of wear and tear.

    2. Draw In Visitors With Interactive Games & Activities

    No trade show visitor wants to watch a marketing video or listen to a booth presenter drone on and on about their products and services. You need to provide them with a hook so they stay. Trade show attendees love games and interactive activities, especially when there’s a chance to win prizes. When planning activities, look for games that are relevant to your industry. They should be fun and sometimes surprising. For example, you can set up a mini-golf course if you're targeting golfers.

    Finally, use this opportunity to build your target audience list. Have attendees sign up with their name, email, or phone number to participate. This way, you can reach out to the people on your list after the event for further marketing.

    3. Demonstrate Your Product (Or Service)

    Instead of just handing out brochures to visitors, you should engage them and pique their curiosity by demonstrating your product or service. This also allows visitors to experience your product first hand. While presenting a product, focus on its value—not just its features. The more involved the audience is with your product or service, the more likely they will commit to a purchase.

    4. Understand Trade Show Booth Real Estate

    There are certain areas in a booth that make maximum impact. For example, the back wall is the focal point of most kiosks. Put your most important design elements, like your key message and logo, there for display. You can place other less critical messages like your social media feed elsewhere. Ensure that all key messages are prominent by placing them at eye level, preferably at 4 or 5 feet above the ground.

    5. Take Advantage of Color Psychology

    The psychology of colors is complex. Different colors have different connotations. For example, red induces hunger while blue evokes calm and serenity. Use the right colors to make your booth and marketing message stand out. Warmer colors like red, yellow, and orange are engaging. Still, you have to avoid overusing them, as they can overwhelm visitors. Cooler colors like blue, green, purple, and white appear professional, and when used right, can draw in visitors.

    Designing an engaging and innovative trade show booth can be a challenge. However, you can leave a lasting impression on your visitors if you try out the tips listed here.

  • 5 Reasons to Use Folding Panel Displays at Your Exhibitions

    Folding panel displays are widely used in trade shows and presentations when you want to show off vibrant graphics to your audience. They have a strong aesthetic effect and are versatile. Here are the top five reasons you should consider folding panel displays for your next exhibition booth.

    1. Makes an Eye-Catching Display

    Folding panels are typically used to create large-scale trade show displays with vibrant graphics and printing. They are often the first thing an audience or visitor notices about your booth. They can be utilized to provide visitors with important information about your brand and products even if they do not stop by your booth.

    2. Highly Customizable

    The panels are composed of high-quality materials that can showcase the graphics of your choice. You can also use panels to pin your printed materials or stick them with Velcro. If your booth is not in a corner or against a wall, you can even use dual-sided printing. The panels are made up of smaller panels, allowing you to customize them to fit your booth space. If your booth doesn’t have much space, you can also go for table top banners for a colorful display.

    3. Wider Options to Choose From

    Depending on your display area, you can design folding panels in different sizes. Whether you want a sizeable foldable panel display or a small table top panel display, there are various options available in size, configuration, and more. You can also get folding panels that can be set up in different sizes and shapes based on the booth size so that you can set up your display to suit the venue.

    4. Easy to Transport and Store

    Folding panels are made of several boards or panels that are to be affixed to a frame. They are easy to install and dismantle quickly. They come with an easy-to-carry bag for storage and transportation.

    5. Cost-Effective

    With all the options to choose from, folding panel displays are relatively inexpensive. They offer great visual impact for your advertising. They can be customized with any material and fabric for your next digital trade show display within your budget.

    Folding panel displays are attention-grabbers available in a range of designs and layouts. They are easy to assemble, transportable, lightweight, and long-lasting. Shop for fantastic configuration options and wow visitors at your next trade show with a fantastic folding panel display.

  • Why Should You Choose Portable Flag Stands to Advertise Your Brand?

    Flag stands offer great advertising of your brand with simple designs. Advertising on a flag stand is unique and still has the edge over modern digital trade show displays. Consider the below benefits of flag stands for your next advertising campaign.

    1. Cost-Effective

    Flag stands are relatively inexpensive and don’t require a lot of extra supplies to set them up. They can be customized with various fabric choices and come with dual-sided printing for maximum impact. They are ideal as trade show displays.

    2. Simple to Set It Up

    Flag stands are made of a base, pole, and printed fabric. All you have to do is slide the fabric down over the pole, and your banner is ready to go. You get display material with lightweight fabrics and pole materials to make transporting them easier. Plus, they don’t take up much room.

    3. Get Year-Round Advertising

    The higher the flag stands are, the more visible they are. This type of banner can interest more consumers. When strategically positioned outside a store or office, flag stand advertisements can be viewed by those passing by provide year-round exposure for your business and products. That can cause significant savings for your marketing team.

    4. Durable and Long-Lasting

    Flag stands can be used indoors and outdoors for trade shows, courtyards, festivals, events, and conferences. The use of high-quality fabric ensures the flag’s longevity. You can display a single flag stand or a series of flag stands to attract attention. If you use table top banners for your trade show booth, flag stands are an excellent choice for conferences.

    5. Easy to Design and Print

    With numerous options available in the fabric type and sizes, you can customize your flag stand to optimize your brand advertising. Whether you choose the feather banner, teardrop model, or the regular rectangular shape, they are available in various sizes and fabric types to fit your style and budget. You can get high-quality printing on your flags to display information.

  • 7 Benefits of Using a Pop Up Banner for Your Business

    Pop up banners are an essential accessory for trade shows and exhibitions. These versatile banners allow you to display your company logo and information that attract potential customers. They are dynamic, attractive, and can be conveniently transported anywhere. These portable pop up banners offer you these seven benefits for your business.

    1. Highly Customizable

    There are different types of banners like tension fabric, printed, digital, or vinyl. You can choose a pop up banner that suits your trade show display needs. Tension fabric displays allow you to custom-print your company logo and other information on them. Pop up banners can seamlessly fit your trade show display stands too. Unleash your creativity and create a banner that resonates with your company brand.

    Browse our great selection of customizable pop up banners for your next trade show display.

    2. Easy to Set Up

    Pop up banners are generally foldable and easy to set up. You only need to open the stand and fix the banner on it. Find the best quality trade show display stands online, and get them delivered to your business.

    3. Less Storage Space

    Pop up banners can be easily folded and rolled. You don’t need much storage space for these banners when they aren’t in use.

    4. Easy to Transport

    The banners are lightweight and compact and can travel with you to shows and exhibitions. You can carry them anywhere easily and set them up in minutes. They pair well with digital trade show displays at trade shows and exhibitions.

    5. Affordability

    Pop up banners come in various sizes and shapes. The printing material can also be chosen to suit your budget. You can even print on both sides for a low cost. These features make a pop up banner an affordable tool for your trade show displays.

    6. Offers Better Visibility

    Pop up banners can be customized according to your booth size and shape, offering better visibility to your brand name and logo. You can find banners starting from four feet and up to 20 feet that can be easily customized. Though brochures and fliers can give detailed information, a large pop up banner instantly attracts potential customers.

    Find the perfect banner for your upcoming trade show display with us!

    Longevity and Durability

    Pop up banners are created with high-quality fabric and material that last for a long time. If they are cared for properly, they can last many years with minimal wear and tear. Pop up banners give you full value for your money.

  • Top 7 Essential Items for a Trade Show

    Trade shows are a great way to promote your business, attract new customers, and expand your customer base. But they take some planning ahead of time to make the trade show display a success. Don’t forget these top seven essential items the next time you have a promotional event.

    1. Display Boards and Signs

    Your business name and logo should be prominently displayed at your booth. Display banners and boards are essential to show who you are. Select one that can communicate your company information clearly and concisely. Make optimal use of printing space and come up with unique designs and content to attract leads.

    Contact us for trade show display stands, tension fabric trade show display stands, and digital trade show displays as attractive additions to your trade show essentials.

    2. Digital Content

    You can use the booth space to display video content and images to inform the audience about your business. Videos and short clips are great at catching visitors’ attention. The content should be informative and engaging.

    3. Table Covers and Booth Décor

    Table clothes give your booth a professional look, but why not use them for content display? You can print simple information like your company logo and contact information on table clothes. Other décor like coffee mugs, water bottles, pens, and other stationery can also be customized to advertise your brand. You can even use table top banners. These are inexpensive and make for attractive trade show displays.

    4. Company Brochures and Fliers

    Company literature enables you to share your information with visitors who are quickly going through the booths. Business cards are another essential promotional item. You can invest in some simple holders to place them in strategic locations to catch the visitors’ attention.

    5. Giveaways and Swag

    Customized pens and coffee mugs are an integral part of trade shows. You can go a mile extra and give away free tote bags, so your brand logo can cover all the other free items! Mousepads have been a long-time favorite, but you can also consider customized USB drives. Find a giveaway item that resonates with your brand and company name.

    Choosing the right trade show display increases your chance of getting maximum leads for your business. Something as simple as a table top pull-up banner gives you ample opportunity to increase brand awareness.

    6. Business Card Collectors and Sign-Up Sheets

    A simple fishbowl can serve both as a great décor and a convenient business card collector. Visitors may find it easier to leave their business cards instead of writing down their names and contact details in a notepad. You can also have a simple sign-in sheet ready for customers with whom you strike a conversation.

    7. Utilities for the Booth

    Setting up a booth requires a few items like scissors, tapes, pins, staplers, extension cords, and chargers. Before the show, make sure you have everything you need to power and organize your trade show booth.

    You can set up an attractive trade show display like a pro with simple digital banners, table top banners, and more. Don’t forget to have food and water for those staffing your booth. Use the right color theme, font, and images to make your display attractive. Wear comfortable but professional clothing and shoes because you’ll be standing most of the time.

  • Trade Show Booth Ideas: 5 Tips to Create a Large Impact on a Small Budget

    Is your company participating in a trade show? Are you worried about your small budget? With the proper planning and the right display tools, your small booth can become a huge crowd-puller. Check out our helpful tips to create an impactful display on a small budget.

    1. Use Pop-up Trade Show Displays

    Tension fabric trade show displays are the most budget-friendly option for advertising your brand. There are several advantages of using trade show display stands. They are convenient, customizable, lightweight, durable, easy to transport, easy to set up, and reusable. These display stands create an enormous impact on a small budget. They display brilliant, eye-catching graphics that enhance your brand image.

    2. Rent a Booth

    If you have the need for a more elaborate booth, but only plan to use it once, renting makes more sense than buying it. When you rent, you pay less than the amount you would spend on purchasing booth components. This can make a larger exhibit fit in your budget when purchasing would require a simpler, less impressive display.

    3. Host a Contest Instead of Offering Free Merchandise

    Free giveaways like pens, t-shirts, bags, coffee mugs are an indispensable part of trade shows. Many brands give away a free item with its logo in the hopes of winning the attention of the audience. The catch is that giving free merchandise is expensive. Even a $5 pen can cost thousands of dollars if you’re giving away hundreds of them.

    The practical and budget-friendly alternative is to hold a contest. Get event attendees to participate in a quiz or game to win a grand prize like an iPad. Attendees are much more likely to remember the brand that had a $1,000 prize than the brand that gave away free t-shirts worth $10. Also, organizing contests makes attendees spend more time at your booth, improving brand engagement and brand impact.

    4. Book Early to Enjoy Discounts

    Most trade shows offer early-bird discounts for brands that book first. The deal can help you save thousands of dollars on registration and exhibition fees. Additionally, when you book early, you can also book hotels and flights at cheaper rates. Ideally, you should plan which trade shows you want to attend and book as soon as registration opens to enjoy great discounts and other extras.

    5. Choose Local Trade Shows

    Traveling to and from a trade show and overnight hotel stays all cost a lot of money. If you’re running low on funds, then it’s a good idea to participate in a local show in your city before attending a bigger show in another state or country. Think of it as a test drive to practice your marketing strategy before going big. Also, local trade shows give you more ROI as the leads are more likely to convert.

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